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[Press Release]
This article may contain translated English content. The translation is provided for convenience.
Newton Orchards, a leading apple orchard in Western Australia, deploys DiMuto’s solution to strengthen its brand through local farms and forge a traceability story.
Technology-driven trade solutions platform DiMuto will track and trace products to give Western Australia fruit grower Newton Orchards full visibility of its supply chain, starting with its Pink Lady apples.
Newton Orchards will launch a full point-of-sale marketing campaign to raise awareness of the Newton Orchards brand, while deploying DiMuto’s SMART Marketing service to connect its farm to Australian consumers through traceability communication.
Powered by DiMuto QR codes, SMART Marketing is a cost-effective solution that engages end consumers and communicates the traceable brand stories of farmers and growers.
Newton Orchards is a fourth-generation family-owned fruit farm that supplies a variety of apples, pears, and cherries. It owns one of the largest orchards in Western Australia and supplies to major Australian supermarkets, Coles and Woolworths.
Singapore, 17 November 2020 – DiMuto, a trade technology solutions platform providing end-to-end supply chain visibility for global agri-food businesses, has partnered with Newton Orchards to begin traceability and marketing solutions for its produce, starting with this season’s Pink Lady apples.
Newton Orchards will use DiMuto’s 4T Suite Solution to tag its apples and generate traceability and supply chain visibility. Newton Orchards will also leverage DiMuto’s SMART Marketing service to communicate traceability to end consumers, while working closely with DiMuto as part of its trade network to explore export opportunities.
Based in Manjimup, Newton Orchards is a family-owned and operated fruit growing business established in 1929. Located near the Southern Forests region, Newton Orchards grows apples, pears, and cherries, and is one of the largest orchards in Western Australia. The fourth-generation growers provide over 7,000 tonnes of apples annually to leading Australian supermarkets Coles and Woolworths.
Newton Orchards was one of the earliest commercial growers of the Pink Lady apple, which was first developed in Manjimup. Newton also supports Bravo®, the newest apple from the same Pink Lady breeding program.
“We’re excited to partner with DiMuto as part of our commitment to delivering sustainable and safe food to Australian consumers.
By being able to trace every apple from farm to table, we can ensure the integrity of our produce and allow customers to enjoy apples in a way that’s closer to nature,”
said Harvey Giblett, Owner and Manager of Newton Orchards.
The DiMuto 4T Suite Solution creates traceability by capturing key data at critical supply chain stages as each piece of fruit moves through the supply chain. Each individual product and carton is tagged with a DiMuto QR code, assigning a digital identity to every item. These products and cartons are then digitized using DiMuto’s proprietary Digital Asset Creation device (DACky). The DiMuto platform records all key information at each supply chain milestone, effectively closing the supply chain loop on a single platform and enabling full supply chain visibility.
Pink Lady apples from Newton Orchards with DiMuto hybrid QR labels.
Each apple will be tagged with a DiMuto QR code that end users can scan using any mobile phone. Through DiMuto’s SMART Marketing solution—a sales, marketing, retention, and awareness tool—consumers will be directed to a product page where they can easily access traceability information and product origin. Consumers will also be able to learn more about Newton Orchards’ farms, farming practices, and meet the growers behind the apples. Educational content like recipes and videos, as well as promotions and lucky draws, will also be available. Consumers are encouraged to leave feedback on the products, providing Newton Orchards with valuable insights on product quality and customer experience.
Newton Orchards Pink Lady apples with DiMuto hybrid QR labels in Gilbert’s Fresh Market.
Through a collaboration between Newton Orchards and premium independent retailer Gilbert’s Fresh Market Hilton, consumers in Western Australia will begin learning more about Newton Orchards’ traceability efforts starting early November. Newton Orchards will kick off a point-of-sale marketing campaign to promote its apple, juice, and cider brands. DiMuto will assist Newton Orchards in conducting a digital lucky draw campaign, where consumers can enter the promotion via DiMuto QR codes and stand a chance to win an exciting range of products and grocery vouchers.
“We look forward to working closely with Newton Orchards to build a fully traceable supply chain.
DiMuto’s trade solutions provide growers like Newton Orchards with full supply chain visibility and allow them to tell their traceability story in a verified and accessible way to end consumers,”
said Gary Loh, Founder and CEO of DiMuto.
The Newton Orchards deal follows DiMuto’s partnership with third- and fourth-generation growers Morning Glory Farms in Western Australia.
To date, DiMuto has tagged over 30 million pieces of produce and tracked more than US$100 million in agri-food trade value.
The collaboration with Newton Orchards, which will operate in eight countries including China, Indonesia, Singapore, Thailand, and Australia, will strengthen DiMuto’s presence in the Asia Pacific and beyond.
About Newton Orchards
Newton Orchards of Manjimup is a family business with over 90 years of history across four generations and has grown to become one of Australia’s most trusted fruit growers.
Located in several picturesque orchards around the beautiful Southern Forests region of Manjimup, Western Australia, Newton Orchards grows some of the world’s finest apples, pears, and cherries – including exciting new apple varieties such as Kanzi and Bravo.
About DiMuto
DiMuto is in the business of creating trust.
We provide global supply chains with a trade technology platform built on 4Ts: Tracking, Tracing, Transparency, and Trust – demystifying global trade and enabling collaborative commerce.
The DiMuto 4T Suite Solution is a four-part trade tech solution combining blockchain, AI, and IoT to create end-to-end trade visibility and form the building blocks for value creation in trade financing, product marketing, and data analytics.
Since 2018, DiMuto has successfully tracked and traced millions of produce items and millions of dollars in trade value on our platform.
We work with a global customer base across 8 continents.
DiMuto was founded by CEO Mr. Gary Loh, who also serves as Executive Chairman of First Alverstone Group.
For more information, visit www.dimuto.io.
For media queries, please contact:
HuiMin LEE
Email: [email protected]
