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We are thrilled to announce an exciting transformation at DiMuto!
After months of introspection and careful consideration, we have embarked on a journey of rebranding to better serve our customers and meet the evolving needs of our industry.
In our relentless pursuit of excellence, we realized that change is not only inevitable but essential for growth and progress. Our rebranding is driven by a desire to stay at the forefront of innovation, deepen our connection with customers, and create a lasting impact in our ever-changing world. With this rebrand, we are embracing a fresh identity that reflects our commitment to delivering exceptional value and experiences.
We want to emphasize that while our outward appearance may change, our core values and dedication to our customers’ success remain unwavering.
Why rebrand?
DiMuto has undergone a remarkable transformation since its inception as a pure blockchain technology company. Initially, our focus was on building the foundational blocks of data, which is symbolized by the letter ‘D’ in our iconic logo. This ‘D’ also represents the trust and traceability that a blockchain company brings to the table, ensuring transparency and reliability in every transaction.
However, as we progressed and expanded our horizons, our vision expanded beyond technology alone. We recognized the need to provide comprehensive solutions that address the challenges faced by growers, exporters, and importers in the trade industry. Today, we are proud to offer a range of services that encompasses product, trade, and financial services.
Our commitment to empowering businesses led us to develop an end-to-end platform, giving the Ag and Food value chain of players from food producers, through to logistics and value add packaging, and through to retailers a “farm to fork” visibility. With this platform, AgriFood businesses can now gain a comprehensive understanding of the journey their products undertake, enabling them to make informed decisions and optimize their trading processes.
In addition to our core platform, we have expanded our offerings to include a Marketplace and Financial services. The circular ‘D’ icon in our new branding represents this complete ecosystem of services, providing Agri businesses with all the tools and support required for successful trades. Whether they need a secure marketplace to connect with potential buyers and sellers or financial services tailored to their unique requirements, we have it covered.
Through our Marketplace, AgriFood businesses can discover new opportunities, expand their network, and engage in seamless trade transactions with trusted partners. Meanwhile, our Financial Services offer tailored solutions that facilitate smooth transactions, mitigate risks and ensure optimal liquidity throughout the trade cycle.
This rebranding represents our evolution from a technology-driven company to a holistic solution provider. While our blockchain roots remain embedded in our DNA, our new brand identity reflects our commitment to delivering comprehensive, end-to-end services that enable you to thrive in the dynamic world of trade.
At DiMuto, we are excited about the possibilities that lie ahead. We will continue to innovate, collaborate, and empower businesses like yours to reach new heights of success. Together, let’s embrace the power of visibility and unlock the full potential of global AgriTrade endeavors.
Welcome to the new DiMuto – a trusted partner for seamless, transparent, and profitable trading.
What does the new logo mean?
DiMuto redefines global AgriTrade with our end-to-end 360-degree service, this is reflected in our new branding. Our DiMuto ‘D’ icon is made from an endless mobius loop representing our seamless blockchain. The natural and fresh colorway of blue and green highlights our connection with agriculture and nature. The typography of the DiMuto wordmark is clean and modern, and the two capital letters highlight the origin and uniqueness of our name.
The new visual identity introduced today is a foundation that better communicates what DiMuto does.
Our brand story
DiMuto was founded by Gary Loh after a decade of running a global fruit & vegetable company. Frustrated with the way global food trade was conducted he decided things need to change for the better. DiMuto aims to solve the global issue of food resilience and supply chain inefficiencies. From traders for traders, we want to help AgriFood business owners optimize their operations efficiently and for them to build a foundation of trust between their buyers or sellers so that they can take action on improving and growing their businesses.
Our team has grown from strength to strength powering agri-trading globally via our Singapore hub. Our offer supports every aspect of Agri-Food trading, redefining the way goods are managed from farm to table, seamlessly and simply connecting every step and making it visible throughout.
We look forward to sharing this exciting new chapter with you as we shape the future of our industry!