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by Athena Macatangay- Marketing Specialist, and Kimberly Ho – Sustainability Lead
Reducing food waste and increasing fresh food accessibility are causes close to our hearts at DiMuto. Recently, we joined the Fridge Restock Community SG Ltd in an initiative that brought together people dedicated to supporting their communities and building a sustainable future. Partnering with Great Giant Foods, we redirected bananas that didn’t meet strict supermarket standards yet were still perfectly nutritious to HDB communities in need. This simple act of reallocation became a meaningful opportunity to help reduce waste and provide support to local families.
Food waste, particularly in fresh produce, remains a global challenge, with significant amounts discarded over cosmetic standards despite being safe and nutritious. Addressing this challenge requires collective action, and at DiMuto, our traceability systems help bridge these gaps in the agrifood industry. By tracking every stage of the supply chain, we aim to ensure fresh food reaches people rather than being wasted.
This initiative aligned with our commitment to sustainability, transparency, and the greater goal of AgriTrade Redefined—a way of building a more efficient, data-driven, and responsible food supply chain. Working with Great Giant Foods and Fridge Restock Community SG Ltd, we contributed to a tangible impact that benefited both people and the environment.
Through technology, we can take active steps toward sustainability. DiMuto’s traceability systems allow us to track produce closely, ensuring no edible food is discarded unnecessarily. We see this as part of a larger mission to leverage technology for both environmental and social good, creating pathways to reduce waste and improve food security. Days like these, when we put our systems to use for the community, are moments of pride that deepen our commitment to sustainability.
Kimberly, who was part of the volunteer team, reflected on the experience: “Participating in this initiative was a reminder that sustainability isn’t just about cutting waste—it’s about connection. It was about more than just food; it was a moment of support that created a sense of togetherness.”
Athena shared her perspective: “Being there in person brought new meaning to our work at DiMuto. We talk about traceability and sustainability every day, but being on the ground . Giving back this way doesn’t just impact those receiving the food—it drives our purpose. I left inspired to find more ways we can contribute to our community.”
Looking ahead, we’re hopeful for more partnerships to address food insecurity and sustainability. This experience reminds us that it takes a collective effort to create change, and we’re excited to keep pushing toward a future where everyone has access to fresh, nutritious food. Thank you to everyone involved, and here’s to more collaborations that make a meaningful difference in building sustainable, compassionate communities.