Transforming Global Agrifood Trade with Digitalization & Transparency

Around 1.3 billion tons of food is wasted each year, costing the global economy nearly $1 trillion. With our mission to digitally transform global AgriTrade, DiMuto was born to tackle our world’s food resilience problem and supply chain inefficiencies.

Our Purpose

With our three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto supports every aspect of AgriFood trading, redefining the way goods are managed from farm to table, seamlessly and simply connecting every step, and making it visible throughout.

By traders for traders, we want to help AgriFood business owners optimize their operations efficiently and for them to build a foundation of trust between their buyers or sellers so that they can take action on improving and growing their businesses in a more sustainable, efficient manner.

Maximizing Business Efficiency, Minimizing Impact on The Planet.

Our Vision

To build a sustainable, global agri-trade ecosystem – Maximising business efficiency, while minimising impact on the planet.

Our Mission

Using Technology to connect the dots seamlessly and visibly for more all-round efficiency and less wasteful AgriFood Trading.

Our Story

DiMuto was created by fresh produce veterans with decades of experience in the perishables trade. While managing a global food supply chain and conducting international trade deals when running a global fruits and vegetables marketer and distributor, founder Gary Loh experienced many pain points and realized there was a need to change the way global food trade is being done.

With the aim of transforming the way global food trade was conducted and solve the global issue of food resilience and supply chain inefficiencies, DiMuto was thus born.

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The Story Behind DiMuto

Below is a letter from our founder, Gary Loh, written during the early days of DiMuto. It shares the journey that led to the creation of our platform—born from firsthand experience in the agri-trade industry, witnessing both success and hardship. This story highlights the critical need for visibility, trust, and technology in global trade, shaping the foundation of what DiMuto stands for today.

“The inspiration for DiMuto is based on my previous experience running my previous company. This is a story about a small fruit store seller, who became one of the largest grower, packer and distributors of Fuji Apples in Asia; only to see its business collapse tragically and how I saved it from the brink of death and turned it into a surviving and operational company again.

It was from this experience that I realized that this story is familiar — businesses rise and businesses fall. Just like many of the great empires in history. What is the biggest pain point of these failures? A common theme centred around the lack of visibility — we cannot manage well what we cannot see. As businesses expand, the organization begins to be compartmentalized; people start working in silos and thinking in silos. Without the ability to appraise situations in a holistic manner, many business leaders and team members are just like “frogs in a well”. It describes a situation or individual who cannot, or refuses to see the big picture because of being sheltered and/or closed-minded. Many a time, it is not because the Business leaders and their team members want that to happen, it’s just that they lack the tools to see the truth from a single source.

DiMuto was started to be that tool, providing the organization the ability to “SEE” their operations right down to the granular detail of the box (goods), payment and receipt flow (money), as well as all the auxiliary service providers who support the organization (services).

While it seems like a lofty goal, and poses a very difficult problem to solve, DiMuto’s approach to “Redefining Global Agritrade” is by breaking down each trade into having the ability to trace and track each and every transaction within the trade. In a transaction, it is always about a buyer and seller, or a provider and a user. Being able to capture, and having visual confirmation of this data, on a single platform or their existing operational platform (ERP) will then help Business Leaders run the organization better — with more efficiency, more sustainability and less waste. When an organization has visibility and transparency, collaborative commerce can then be built based on Trust. These interactions of such organizations will be far more productive in generating and focusing on the good and its impact to the environment and the world.” – Gary Loh, Founder & CEO

Solving the Global Problem of the “Messy Middle”

Global Food Systems faces significant challenges that expose its lack of resilience, making it vulnerable to disruptions.

15%

of food is wasted globally before it reaches consumers

Source: UNEP

30%

of global emissions come from food & agriculture

Source: Our World in Data

50%

of fresh produce traded is NOT profitable

Source: Global Coalition of Fresh Produce

This fragility stems from siloed, fragmented data across supply chains.

Limited data sharing restricts visibility, making it harder to anticipate disruptions, optimize operations, and reduce waste.

Real-Time Visibility

IoT sensors and AI analytics optimize logistics with live updates on location, temperature, and humidity.

Predictive Analytics

Risk mitigation through data-driven insights into spoilage risks and logistical bottlenecks.

AI-Enhanced Quality Assurance

Advanced image recognition ensures consistent quality across the supply chain.

Blockchain Traceability

Immutable records foster trust and transparency, redefining global trade standards.

Tap into the Future of Agritech

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Our Milestones

148 M

Volume Reached

9.5 M

Total Cartons Tracked

791

Total SKU (Product) Categories

Source: Global Coalition of Fresh Produce

Awards and Accolades

Our Team

Gary Loh
Founder, Chief Executive Officer

Gary is the founder and CEO of DiMuto, a global agrifood trade solution digitalizing food supply chains for data visibility & trade financing. To date, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on their platform. Gary is also the Executive Chairman of First Alverstone Capital, a private equity group focusing primarily in Asian oriented opportunities. He also served as the Executive Vice Chairman of SunMoon Food Company, a global fruits and vegetables marketer and distributor.

Selena Cheng
Managing Director

Selena is the Managing Director of First Alverstone Partners, a private equity group focusing primarily in Asian oriented opportunities. From 2001 to 2003, she served as Associate Director at UBS with portfolio size of US$300m. She acted as a Senior Banker at Citibank with portfolio size of US$200m from 1998 to 2000. Before that, she was a Financial Consultant at Merrill Lynch International Bank dealing and structuring financial products.

HUIMIN LEE
Chief Experience officer

HuiMin Lee is the Chief Experience Officer at DiMuto, a global AgriFintech startup that leverages AI and data visibility to redefine global AgriFood Trade. Leveraging her experience in the food services and fresh produce industries, HuiMin oversees the organization’s customer experience and communications strategy. Prior to this, she led marketing at SunMoon Food, a global fruit and vegetable distributor, and managed a successful chain of plant-based restaurants in Singapore. With her visionary leadership and collaborative approach, HuiMin is working alongside her team to transform the global AgriFood Trade by leveraging cutting-edge technology and data-driven solutions.

SOFIA ACUÑA
BUSINESS DEVELOPMENT AND LEGAL MANAGER

Sofia Acuña is a highly skilled Colombian-qualified lawyer with extensive experience in corporate law and international trade. Armed with an LLM from the London School of Economics, Sofia blends her legal acumen with hands-on business development expertise. As DiMuto’s Business Development & Legal Manager, she is instrumental in identifying growth opportunities, cultivating client relationships, and overseeing sales strategies. Sofia’s comprehensive oversight of contracts, compliance, and risk management ensures DiMuto’s operations are both legally sound and strategically aligned for global expansion.

JORDON HO
HEAD OF TECHOPS

Jordon is an accomplished product manager with a unique blend of expertise in psychology and information technology. Holding a BA in Psychology from the University at Buffalo and a Diploma in Information Technology from Ngee Ann Polytechnic, he brings a rare interdisciplinary perspective to tech operations. Certified as a Scrum Product Owner (CSPO) and a graduate of the Reforge Growth series, Jordon is equipped with cutting-edge strategies for launching and scaling high-impact products.

His passion for innovation and problem-solving is matched by his ability to drive value for users. With a strong background in start-ups and e-commerce, Jordon excels at leading diverse teams to develop solutions that are both user-centric and technically robust. His combined expertise in human behavior and technology enables him to strategically bridge product management with operational efficiency, making him a key driver of growth and success at DiMuto.

BRYANT WONG
Senior Finance Lead

Bryant Wong is a seasoned finance professional with a Master of Finance in Risk Management from the prestigious University of New South Wales. Fluent in English, Chinese, and Indonesian, Bryant thrives in dynamic, multicultural business environments, bringing a global perspective to every challenge.

With extensive experience across Singapore, Malaysia, Indonesia, and Thailand, Bryant has worked with industries as diverse as venture capital, F&B, communications, pharmaceuticals, events, and family offices. His ability to navigate complex financial landscapes and deliver measurable results has made him a trusted advisor in the financial services sector.

Bryant’s early career in Indonesia spanned seven transformative years, during which he developed deep expertise in finance management and operations. His career highlights include leading high-stakes finance operations, overseeing critical financial deliverables, and ensuring precise and timely reporting. Known for his razor-sharp analytical skills and innovative problem-solving, Bryant has consistently delivered excellence in financial reporting and analysis, business performance optimization, risk management, budgeting, and forecasting.

Bryant’s ability to combine strategic insight with operational efficiency makes him an invaluable asset to organizations like DiMuto, where his leadership drives innovation, transparency, and sustainable growth. With a proven track record of building trust and delivering value, Bryant Wong embodies the financial acumen and vision that investors can confidently rely on to maximize impact and achieve long-term success.

MIGUEL GIRALDO
DIRECTOR OF LATAM OPS

Miguel Giraldo is a seasoned professional with extensive experience in operations management, particularly in the Latin American (LATAM) region. He holds a Bachelor’s degree in Business Administration and has a proven track record of driving operational excellence and business growth. Miguel has a deep understanding of the unique challenges and opportunities in the LATAM market and has successfully led cross-functional teams to achieve strategic objectives.

Miguel’s strong leadership skills, strategic mindset, and hands-on approach make him a valuable asset to the DiMuto team. He is committed to fostering a culture of collaboration and excellence and is dedicated to driving the company’s success in the LATAM market.

RUBÉN TAPIA
HEAD OF CORPORATE DEVELOPMENT LATAM

Ruben Tapia is a seasoned professional with a diverse background in information analysis, data analytics, and agricultural economics. He holds a Master of Science in Agricultural and Food Economics, as well as a Master of Science in Agricultural, Food, and Environmental Policy Analysis. Ruben has a proven track record of leveraging data-driven insights to inform strategic decision-making and drive business growth.

As the Head of Corporate Development LATAM at DiMuto, Ruben is responsible for driving the company’s expansion efforts in the region, including market analysis and partnership development. He is passionate about leveraging his expertise in agricultural economics and data analytics to drive sustainable growth and create value for customers and stakeholders.

Ruben’s strong leadership skills, strategic mindset, and extensive network make him a valuable asset to the DiMuto team.

SANTIAGO GIRALDO
SALES MANAGER

Santiago Giraldo is a highly experienced and accomplished individual with a diverse background in operations, logistics, and sales management. Before joining DiMuto, Santiago held key roles at Glos Trading, where he managed operations and logistics, and at Café Sudamérica Colombia, where he oversaw administration and operations.

At DiMuto, Santiago is responsible for Marketplace Sales, with a focus on scaling up Soluna Fresh’s private label market presence and connecting the rest of the world to the Asian market in the fresh produce, meat and seafood categories. He leverages his extensive experience in operations, logistics, and sales management to drive revenue growth and build strong customer relationships. Santiago is passionate about delivering exceptional value to customers and stakeholders and is dedicated to driving the company’s success in the global marketplace.

THET HLAING
SENIOR TECHNICAL LEAD

Thet is a highly accomplished professional with a wealth of experience in software engineering, project management, and technology innovation. He has a proven track record of delivering complex software solutions on time and within budget, making him an expert in developing, testing, and deploying software that meets the needs of businesses and end-users alike. Thet’s expertise in software development methodologies, technology innovation, and team management make him a valuable asset to DiMuto. His leadership skills and technical acumen make him excel at the role of Senior Technical Lead in DiMuto.

Kimberly Ho
SUSTAINABILITY LEAD

Kimberly Ho is the Sustainability Lead at DiMuto. Kimberly is the driving force behind DiMuto’s ESG Management Feature, empowering AgriFood business owners with real-time insights into their ESG impact across their supply chains. Kimberly is also responsible for overseeing the seamless integration of DiMuto’s digital solutions into clients’ operations, ensuring that clients maximize the benefits of DiMuto’s platform, driving efficiency and sustainability across their supply chains.
 
Kimberly is a distinguished graduate of Yale-NUS College, where she earned a Bachelor of Arts (First Class Honours) in Environmental Studies. Her exceptional academic achievements and unwavering commitment to sustainability make her an invaluable asset to the DiMuto team.

Esther Tiey
Sales & IMplementation Specialist

Esther Tiey is a dynamic sales professional with a strong foundation in Business Administration, specializing in Marketing and Innovation Entrepreneurship from the National University of Singapore. Her expertise spans across key business functions, with a focus on commercial, operations, supply chain, marketing, and consumer insights, gained during her tenure as a DFI Graduate Trainee from July 2021 to January 2024.

In her previous role as Category Manager for Fresh Vegetables and Flowers, Esther managed a $16 million portfolio overseeing 102 stores across Singapore, including Giant and Cold Storage. Her remarkable achievements include driving sales volume increases such as growing indent volume for products sourced from Australia, China, and Vietnam from 10% to 40%, and boosting Meadows Potatoes sales by 60% in just three months. She played a key role in elevating Idaho Russet Potato sales from $1K to $25K per week, and led record-breaking Mother’s Day flower sales of $1 million in May 2023.

Esther’s expertise is further enriched by her strong sales background, deep connections with Australian growers, and her ability to implement strategic initiatives that deliver exceptional sales outcomes. 

At DiMuto, Esther brings a results-driven mindset, focusing on unlocking new growth opportunities and strengthening partnerships across the supply chain.

GUILLERMO FAIRBAIRN
BLOCKCHAIN/OPS ENGINEER

Guillermo Fairbain is a distinguished professional with a comprehensive background in blockchain engineering, operations, data analytics, and AI. He is a seasoned expert in designing, implementing, and maintaining blockchain solutions that drive operational efficiency and innovation. With a keen eye for detail and a passion for cutting-edge technology, Guillermo is a valuable asset to DiMuto. His expertise in blockchain engineering, operations, data analytics, and AI, combined with his strong analytical skills and strategic mindset, make him an integral part of the team.

CAROL LOH
CHIEF ADMINISTRATOR

With over twenty years of experience, Carol is the Chief Administrator at DiMuto. She currently oversees administrative matters and ensures that business processes are being run smoothly in the organization.

Our Board of Directors

Gary Loh
CEO

Gary is the founder and CEO of DiMuto, a global agrifood trade solution digitalizing food supply chains for data visibility & trade financing. To date, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on their platform. Gary is also the Executive Chairman of First Alverstone Capital, a private equity group focusing primarily in Asian oriented opportunities. He also served as the Executive Vice Chairman of SunMoon Food Company, a global fruits and vegetables marketer and distributor.

Patrick Vizzone
Board Director

Patrick Vizzone brings over three decades of corporate and investment banking experience in food, agribusiness, and Asian markets. He is currently the managing director and head of Agri-Food for the Asia-Pacific alternatives group at Franklin Templeton. Previously, he was the international head of Food, Beverage & Agribusiness and Head of Hong Kong Coverage at the ANZ Banking Group. Prior to that, he was Asian head of institutional banking and head of food and agribusiness at National Australia Bank. Patrick has also served for over a decade as an Independent Non-Executive Director of China Agri-Industries, the Hong Kong-listed subsidiary of China’s COFCO Group. In addition, he is a member of the Board of Directors of the International Fresh Produce Association, where he sits on the Executive Committee as Secretary-Treasurer.

Ryan Gwee
Board Director

Ryan Gwee is a seasoned ex-banker with over 20 years of financial sector experience in consumer and private banking in Singapore, Southeast Asia, and China. He launched fintech Aleta Planet, wealth management business ACPG, digital investment platform Minterest, and digital document platform Dedoco with his entrepreneurial drive. Ryan Gwee is the Chairman and Group CEO of Aleta Planet, a Singapore-based fintech firm focusing on offering swift, seamless, and secure payment solutions with China. Ryan launched Aleta Planet in 2014 with the vision of overcoming payment barriers with China. Aleta Planet became a Certified Principal Member of UnionPay International under his leadership and expanded to Hong Kong, Australia, Dubai, and Malaysia.

Claire Pribula
Board Director

Claire has over 30 years’ experience in Asia and the USA creating and leading new, and emerging lines of business for global Fortune 500 technology companies driving revenue of over US$300M. And was a founding partner of an Asian based start-up, resulting in a successful exit. Claire has responsibility for overseeing and managing investments, fundraising, portfolio, and company operations for this $50m USD target Fund and the Accelerator. Claire also represents YLAP on the Global Board of The Yield Lab.

Dave Chen
Board Director

Dave is the CEO and Chairman of Equilibrium, leading the firm’s growth, overseeing its strategy, and heading its investment product development. In addition, he serves on Equilibrium’s Board of Directors.Dave is also the firm’s founder, a move emanating from his longstanding interest in and commitment to sustainability and capital markets. His focus on sustainability intensified while he worked in the venture capital sector, leading initiatives in regional economic development and participating in climate change policy development. In 2007, he saw the growing interest in sustainability re-shaping the basic economic sectors of the “Maslow hierarchy of needs” and creating economic advantage. Climate change was driving a rethinking of asset risk and value.

Our Advisors

James Prideaux
Strategic Advisor

James is a world-travelled professional with over 30 years of international executive management experience in the Consumer Products and the Energy segment. He has spent the past 15 years based in South-East Asia with responsibility for Asia Pacific and the Middle East. Before starting his career in Executive Search, James worked at global businesses such as KPMG, Atlantic Richfield Company (ARCO), and Dole Food Company.

Zakir AHMED
Strategic Advisor

Zakir Ahmed is the Senior Vice President and General Manager of Asia Pacific and Japan (APJ) at Kofax. Based in Singapore, Zakir is responsible for Kofax’s business growth success across the region and building strong partnerships with all of Kofax’s stakeholders. Passionate about customer success, Zakir joined Kofax with over two decades of global experience in management, customer acquisition, retention and sales leadership, complemented by a strong understanding of the APJ market.

ALLEN DAY
Technology Advisor

Allen Day is a Science Advocate with Google in Singapore. He specializes in streaming analytics for blockchain, biomedical, and agricultural applications. Allen studied at the UCLA Geffen School of Medicine and earned his PhD in Human Genetics. Allen’s blockchain work is focused on interoperability between smart contract platforms and cloud platforms. He created Google Cloud’s blockchain public datasets program, which allows non-specialist engineers and data scientists to search and analyze public blockchain data.

Simon Schillebeeckx
Strategic Advisor

Dr. Simon J.D. Schillebeeckx is Assistant Professor of Strategy & Innovation at the Lee Kong Chian School of Business of Singapore Management University (SMU) and Visiting Assistant Professor of Innovation at Aalto Business School in Helsinki, Finland. Prior to joining SMU in early 2015, Simon obtained a PhD in Management from Imperial College London, worked in sustainable innovation consulting, and read in Commercial Engineering (Bsc, MSc) and Corporate Social Responsibility (MA).

Featured Partners and Investors


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