New ‘Clear, Pay, Sure’ Suite to Solve Critical Challenges for Agrifood Businesses Worldwide
SINGAPORE – 9th September 2025 – DiMuto, a leader in agrifood trade technology, today announced the launch of a groundbreaking integrated service suite set to transform the global agrifood supply chain. The new ecosystem, featuring DiMutoClear, DiMutoPay, and the upcoming DiMutoSure, provides a seamless, data-driven solution to the industry’s most persistent challenges: customs complexity, cash flow constraints, and unmitigated risk.
The global agrifood trade is hampered by a systemic “Trilemma” where customs delays, restricted access to financing, and supply chain risks create a vicious cycle of inefficiency and financial loss. DiMuto’s new suite directly confronts these issues by leveraging its proprietary data-capture technology integrated with blockchain verification, creating an immutable, verifiable single source of truth for every trade from farm to fork.
The integrated suite includes:
● DiMutoClear: A digital trade application that uses blockchain-verified data to automate documentation, drastically reducing errors and accelerating border crossings for perishable goods. Every document uploaded to the DiMuto platform is digitized on the TradeTrust blockchain system, providing irrefutable proof of source and authenticity.
● DiMutoPay: An event-triggered, post-shipment financing service. By using successful customs clearance as a trigger, DiMutoPay allows exporters to convert receivables into cash within days instead of months, unlocking critical working capital.
● DiMutoSure (Coming Soon): An embedded, data-driven insurance product offering tailored coverage for cargo, credit, and delay risks. Using AI-powered quality assessments and real-time tracking, it provides dynamic pricing and automated claims processing.
“For too long, agrifood businesses have been navigating a fragmented and opaque system where a simple documentation error can cascade into catastrophic financial loss,” said Gary Loh, Founder and CEO of DiMuto. “Our ‘Clear, Pay, Sure’ ecosystem transforms that reality. We are moving beyond simple traceability to create a new standard of verifiable trust. By digitizing the product itself, we are de-risking the entire trade lifecycle, allowing our clients to move goods faster, get paid sooner, and operate with unprecedented security.”
The strategic power of the suite lies in its seamless integration, creating a virtuous cycle. DiMutoClear provides the trusted data foundation that allows DiMutoPay and the upcoming DiMutoSure to offer superior and more competitively priced financial products. The value of these services, in turn, drives wider adoption of the entire ecosystem, generating more data to further strengthen the platform’s AI models and competitive advantage.
This initiative positions DiMuto as the indispensable operating system for global agrifood trade, unlocking new, high-margin revenue streams and dramatically increasing customer value.
Learn more about DiMutoClear, DiMutoPay, and the upcoming DiMutoSure at www.dimuto.io.
If you are interested, get in touch with us here for more information.
About DiMuto
DiMuto is an AgriFood Trade Solutions that powers global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce, trade to market, DiMuto provide sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and grow greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
In early July, I saw firsthand how flooding in Huila, Colombia disrupted lime supply. Heavy rains swept through the southwest, damaging harvests and slowing down operations for what was supposed to be a smooth trade from Colombia to Spain. For buyers who depend on consistent shipments, this is the nightmare scenario. One unexpected weather event can trigger delays, cancellations, and disputes, and ultimately put end-customer trust at risk.
Image of flooding in Huila, Colombia in July 2025
This experience reminded me why marketplace agility is so important in agritrade. For me, marketplace agility means the ability to adapt instantly to disruptions without sacrificing quality or trust. When supply falters, it is not only about missing product. Disruptions can damage long-term relationships, increase costs, and create disputes that ripple through the value chain. Agility is not just about finding a replacement supplier at the last minute. It is about sourcing verified alternatives quickly, with the confidence that quality and reliability are intact.
The floods in Huila had a direct impact on the lime crop. Fruit that was supposed to be export-ready came out with serious defects: fumagina (sooty mold) coating the skin, light green or yellow coloring instead of uniform green, oleocellosis (oil spotting) from stressed fruit, and uneven ripening that made packing inconsistent. These issues forced delays and even cancellations of shipments. Without early visibility, the buyer in Spain would have been exposed to costly losses and dissatisfied customers.
Images of lime defects as a result of the flooding
In this situation, we quickly explored alternatives to protect the buyer’s order. Mexico became a potential backup origin, with limes available directly from the fields. Timing, verification, and strong relationships were critical in even being able to consider this pivot. As a case study, it shows how being prepared and agile provides options that safeguard supply and maintain buyer trust, even when the original trade is disrupted.
Looking back, this pivot was only possible to explore because of real-time visibility. Carton-level traceability flagged quality issues early before they left the packhouse. Monitoring packing progress in real time alerted us to slowdowns even before the grower officially raised it. That gave us a head start in considering alternatives, avoiding further disruption. For me, this is not about selling technology. It is about showing how the right tools make agility real and measurable. Without visibility, there is no way to react fast enough.
The lesson here is simple: weather disruptions are inevitable, but visibility plus agility equals protection of both supply and relationships. For me, this experience reinforced why agility is no longer optional in agritrade. It is essential.
For supermarkets and distributors, agility and visibility are not abstract concepts — they directly protect your supply, your margins, and your customers. That is why DiMuto’s Marketplace exists: to connect you with traceable, trusted brands like SoLumi Fresh, DiLumi Fresh, Sazzy Fresh, and more. Behind these brands is our technology, ensuring every carton can be traced, verified, and delivered with confidence. Learn more about how the DiMuto Marketplace helps you secure supply from reliable brands, powered by real visibility: https://dimuto.io/produce/
Singapore, 29th July 2025 — DiMuto has successfully completed an AI-powered, traceable shipment of Peruvian avocados into China, working with one of the world’s leading multinational fresh produce importers. This marks a major milestone in applying real-time quality verification technology to one of the most important and high-compliance markets in global agri-trade.
For the first time, DiMuto deployed its proprietary PQAI (Product Quality Artificial Intelligence) system on a China-bound avocado trade. At the packhouse in Ica, Peru, PQAI scanned and analyzed high-resolution images of the cartons, detecting surface defects and generating real-time quality scores. These digital quality records were securely shared with the Chinese importer prior to export, allowing the buyer to verify shipment quality remotely before the container even left Peru.
Compared to traditional manual pre-shipment inspections, PQAI performs assessments in a fraction of the time, without the need for human input or delays. This not only speeds up the export process but also reduces inconsistencies and food waste. By identifying substandard fruit early and ensuring only the best-quality produce is packed and shipped, PQAI helps reduce rejections, spoilage, and food waste to ultimately support a more efficient, sustainable, and trusted global supply chain.
The shipment travelled via the newly launched Port of Chancay, which has quickly become a critical gateway for Peru–China trade. With shortened transit times of 23 to 24 days, the avocados arrived fresher, preserving quality and value. As the port is expected to move over 300,000 containers by the end of 2025, DiMuto will continue to use it for upcoming blueberry shipments and other trades between Latin America and Asia.
This trade also reflects the growing openness among Chinese buyers to adopt advanced technology that supports smarter sourcing. By verifying quality at origin, DiMuto enabled smoother customs clearance, reduced rejection risk, and provided the importer with confidence backed by objective data.
The success of this shipment highlights how DiMuto’s integrated approach to AI and traceability can be scaled across high-volume, high-compliance markets. It follows previous DiMuto-powered trades of Chilean cherries and Peruvian blueberries into China. With this avocado shipment, DiMuto has now enabled digital traceability across three key fresh fruit categories and plans to continue the season with additional Peruvian blueberry shipments.
“This trade shows what’s possible when technology meets global produce. By verifying quality upfront using PQAI, we are helping make the China market more open to smarter, data-backed trade. It is a major step for Latin America and for the future of trusted sourcing,” said Gary Loh, CEO and Founder of DiMuto.
For Latin American exporters, this milestone offers strategic value. Verified quality and traceability help differentiate Peruvian avocados in a crowded market and unlock better access to premium Asian buyers. With grounded data at the core, DiMuto is driving a new era of smarter, more transparent agri-trade that builds trust across borders.
About DiMuto
DiMuto is an AgriFood Trade Solutions that powers global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce, trade to market, DiMuto provide sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and grow greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
Singapore, 1st July 2025 — DiMuto is proud to be the first to introduce Indonesian raspberries to the Singapore market, unlocking a brand-new origin for berries in the region. This breakthrough marks a significant milestone in the company’s mission to expand its sourcing network and grow its Marketplace pillar.
As a global trade solutions platform, DiMuto enables traceable agri-food trade through its asset-light model and branded produce distribution, powered by a private marketplace. This marketplace enhances efficiency, transparency, and traceability across the supply chain, while pioneering new origins like Indonesia to strengthen regional resilience and open up fresh trade opportunities for its global network of trusted suppliers and buyers.
Singapore currently imports raspberries primarily from long-haul origins such as the United States, South Africa, and Mexico. These supply chains are often seasonal, exposed to higher cold chain risk, and subject to rising freight costs. DiMuto’s introduction of traceable Indonesian raspberries marks a shift toward a more agile and regionally resilient sourcing model.
Grown in Indonesia’s naturally cool highland microclimates, these raspberries benefit from stable year-round production. With just a two-hour flight separating Indonesia and Singapore, the short-haul route reduces lead times, lowers the carbon footprint, and enhances cold chain reliability. This shipment, for example, has an estimated carbon emission of 19,763.42 kg CO₂ equivalent, demonstrating a lower-carbon alternative to long-haul berry imports.
Compare this to DiMuto’s previous raspberry shipments from Morocco to Singapore, which generated 102,824.64 kg CO₂ equivalent. It’s clear that sourcing from Indonesia offers a lower-carbon, more sustainable alternative for berry imports while ensuring freshness and quality.
The berries are harvested at around 80% ripeness and ripen naturally in transit—similar to bananas and mangos—arriving fresher and with better post-harvest integrity. Singaporean consumers enjoy superior flavor and freshness, while retailers benefit from extended shelf life and improved consistency. This development presents a scalable, ESG-aligned alternative to traditional berry supply chains, offering origin diversity, enhanced quality, and greater supply chain control in the fast-growing premium berries category.
DiMuto currently sources berries from established origins such as Mexico and Peru, and the addition of Indonesia further strengthens its berries portfolio. This strategic move comes amid growing global demand: the berry market is projected to reach 1.052 million tons and US$1.25 billion by 2035, growing at a compound annual rate of 0.9% in volume and 1.3% in value, based on 2024 market analysis by IndexBox (2024).
In Asia, raspberry and blackberry consumption is also increasing steadily, expected to reach 16,000 tons and US$168 million by 2035. By sourcing from Indonesia, DiMuto is expanding into a region with strong growth potential—while reinforcing its ability to deliver origin diversity, resilient supply chains, and consistent quality to its global buyer network.
Each shipment of raspberries is digitized on the DiMuto Platform, providing full end-to-end traceability from farm to market. Buyers gain real-time access to critical trade data such as harvest origin, logistics milestones, and quality records, all consolidated on a single platform. This traceable approach gives buyers greater confidence and helps reduce the friction and uncertainty that often accompany traditional fresh produce trade.
“We’re incredibly proud to be the first to bring Indonesian raspberries to Singapore. This is more than just a market breakthrough; it’s proof of how our platform can unlock new sourcing opportunities with better quality, traceability, and trade visibility built in,” said Esther Tiey, Sales and Implementation Specialist of DiMuto.
This milestone reflects DiMuto’s broader mission to build a more connected, transparent, and efficient global agri-food ecosystem. The successful introduction of Indonesian raspberries is part of the company’s ongoing effort to diversify origins and strengthen its sourcing network in response to evolving global demand.
DiMuto continues to redefine the way agri-trade is conducted. Its Marketplace connects trusted suppliers and buyers across a broad range of fresh produce categories, all underpinned by end-to-end traceability and data transparency. Operating in over 20 markets across Asia, Latin America, North America, and Europe, DiMuto enables seamless, secure, and efficient cross-border agri-food trade—setting a new standard for how fresh produce moves across the world.
About DiMuto
DiMuto is an AgriFood Trade Solutions that powers global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce, trade to market, DiMuto provide sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and grow greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
Fresh food categories account for up to 40% of a grocery chain’s revenues but are challenging to manage due to factors like price volatility, supplier fragmentation, perishability, and complex replenishment processes. (Mckinsey, 2014)
These issues are further compounded by siloed data across the supply chain, which prevents stakeholders from accessing timely, accurate insights.
In this environment, traceability is no longer optional — it’s a competitive edge. Yet, most fresh produce players struggle to achieve end-to-end visibility or build brand value that reaches the consumer. That’s where DiMuto comes in.
With DiLumi Fresh, we set out to prove how DiMuto’s ecosystem powers a data-driven, transparent, and consumer-facing fresh produce brand — addressing pain points while building long-term equity and trust.
Every DiLumi Fresh product is tagged and digitized at the source with a unique DiMuto QR code. Through this platform, we track:
Product photos at packing
Batch and shipment data
Quality assessments
Trade documents, invoices, and customs records
On our packing lines, DACKY — an advanced automation system — captures high-quality images of each carton without slowing down operations. This ensures consistent, clear visuals that are instantly shared with buyers, retailers and importers.
This level of digitization eliminates blind spots, creating end-to-end accountability and ensuring all parties — from grower to retailer — are on the same page.
Dispute Management: Reducing Friction with Visual Proof
With visual proof of product condition at every step, trade disputes are minimized. DiMuto’s platform captures:
Timestamped product photos
Delivery and inspection logs
Payment and document history
By providing clear documentation at every stage, disputes are resolved faster, buyer confidence is strengthened, and financial risks are reduced. The end result is a more streamlined, transparent process that benefits everyone involved — from farmers to retailers and consumers.
Quality Assurance: Closing the Loop from Packing to Arrival
With DiMuto, quality isn’t just a promise — it’s digitally verified.
Every DiLumi Fresh carton is captured in real-time during packing, with high-resolution images that showcase produce color, size, and packaging quality. These visuals are timestamped and geo-tagged, providing concrete evidence of the product’s condition at origin.
This visual record plays a critical role in quality assurance and dispute resolution. For example, during one recent shipment of DiLumi Fresh tomatoes, the buyer raised a complaint about mold and quality deterioration upon receipt. Using DiMuto’s platform, we were able to immediately review the original packing images — all of which confirmed that the tomatoes were in excellent condition at the time of shipment.
Upon further investigation, the platform’s traceability tools showed a significant delay during cold chain handling at the receiving end. Temperature logs and handling records indicated that the produce had been stored for too long in cold storage, beyond its optimal shelf life. As a result, the mold developed after the point of export, and the issue was not due to supplier negligence.
This level of traceability:
Protects exporters from unfair claims
Provides importers with evidence-based feedback to improve handling
Fosters trust by eliminating finger-pointing and focusing on facts
With visual proof, shipment records, and handling insights, DiMuto helps ensure true accountability across the entire supply chain — so everyone knows exactly where and when things go wrong, and how to prevent it next time.
Precision Packing for Market-Specific Ripeness
DiMuto doesn’t just help detect quality issues — it enables better decision-making at the source.
In the case of DiLumi Fresh tomatoes, we often pack to meet the specific ripeness needs of different buyer markets. For example, the domestic market in Mexico may prefer tomatoes that are nearly ripe and ready for consumption within days. Meanwhile, exports to the U.S. require tomatoes that are firmer and semi-ripe, allowing them to ripen gradually during transit and arrive in peak condition.
However, mixing overripe and semi-ripe tomatoes in a single carton can accelerate the overall ripening process due to ethylene exposure — leading to premature spoilage and reduced shelf life. This used to be difficult to monitor consistently at scale.
With DiMuto’s digitization tools — including image capture and quality tagging during packing — we now have better control over what goes into each box. We can:
Identify and segregate ripeness levels visually
Match packing strategies to market-specific requirements
Minimize cross-contamination of ripeness that leads to inconsistency
Ensure just-in-time quality upon arrival in each market
This level of detail gives suppliers the ability to optimize shelf life, reduce waste, and increase buyer satisfaction — without relying solely on manual QC or subjective judgment.
Scaling with Confidence
To date, we have moved and tracked thousands of cartons of fresh tomatoes and bell peppers from Mexico to the U.S., working with leading importers and retailers. Every shipment is powered by DiMuto’s integrated ecosystem — helping us deliver freshness, build trust, and create a brand consumers can rely on.
A Crisis of Waste in the Global Food Supply Chain
The agrifood industry faces a paradox: while over 800 million people go hungry, nearly 40% of all food produced globally goes uneaten—a staggering 2.5 billion tonnes each year(Source: WWF). Much of this waste happens before food even reaches consumers—during harvesting, storage, transport, and distribution (Source: FAO).
These issues are rooted in lack of visibility, fragmented logistics, and outdated processes. Thus, brands and distributors must face the question: how can we reshape the supply chain to ensure food is delivered efficiently, safely, and sustainably?
The solution lies in adopting a new model for distribution—one that leverages data and technology to track every stage of the supply chain, pinpoint potential issues before they escalate, and drastically reduce food waste.
This is precisely how fresh produce brand, SoLumi Fresh, is tackling the issue — leveraging end-to-end traceability and actionable supply chain data through the DiMuto Platform to ensure that fresh produce moves efficiently from farm to table, with minimal waste and maximum transparency.
Introducing SoLumi Fresh: A Brand Powered by DiMuto
SoLumi Fresh, a visionary brand powered by the DiMuto Platform, exemplifies how modern technology can directly combat food waste in the agrifood sector. Specializing in fresh produce, SoLumi Fresh uses DiMuto’s traceability tools to monitor every carton from farm to table—capturing images, quality data, and handling conditions at each stage to reduce loss and spoilage.
By digitizing the supply chain, SoLumi Fresh not only ensures product integrity but also empowers customers with easy access to verified data on the origin, journey, and environmental impact of their purchases—simply by scanning the label.
A New Era of Food Distribution Powered by DiMuto
Most traditional distributors operate in the dark, reacting to spoilage, delays, and customer complaints after damage is done. DiMuto flips this paradigm on its head.
Through an integrated Trade Management Platform powered by AI, blockchain, and carton-level QR tagging, DiMuto brings end-to-end traceability and real-time trade visibility to the global food supply chain. Every carton tracked on the DiMuto platform is seen, verified, and analyzed—from farm to fork—enabling timely interventions that prevent loss and waste before it happens.
In particular, DiMuto’s Product Quality AI is designed to tackle subjective and inconsistent quality assessments. By analyzing high-resolution images captured at packing using DiMuto’s digitization devices, the AI evaluates key visual attributes such as size, shape, color, and surface defects with speed and consistency that far exceeds manual inspections. This real-time grading capability enables producers and exporters to detect issues like under- or over-ripeness, damage, or non-conformity before goods are shipped, reducing the risk of rejections at destination. By ensuring that only products meeting buyer specifications are dispatched, Product Quality AI helps to significantly lower post-shipment waste, protect margins, and build trust between trade partners.
This level of visibility is extraordinarily rare in the fresh produce sector, which continues to suffer from inefficiencies and manual processes. DiMuto fills a critical gap in the market—the gap between growing food and ensuring it actually gets eaten.
SoLumi Fresh leverages DiMuto’s platform to monitor product quality at every stage of the supply chain. By capturing real-time images, logging condition data, and flagging handling issues early, SoLumi Fresh significantly reduces waste and rejections—ensuring more produce reaches consumers in optimal condition.
This approach not only helps to reduce waste but also sets the stage for the future of food distribution—one where brands take the lead in driving change. Today, brands are expected to do more than deliver a product; they are responsible for ensuring it is handled sustainably and efficiently throughout its journey. By adopting DiMuto’s solution, brands like SoLumi Fresh are redefining what it means to be a responsible distributor in the modern agrifood industry.
Real-World Impact: Sweet Potato Case Study
To understand how this works in practice, let’s look at a previous shipment of sweet potatoes.
DiMuto tagged and tracked each carton from origin to final destination. Using images captured at key checkpoints—packing, loading, arrival, and post-delivery—the system flagged discrepancies in condition at destination.
Quality degradation was traced back to two main issues:
Pre-shipment: Quality inspection check was insufficient, allowing defects such as early sprouting and incorrect sizing to go unnoticed
Packaging: Size of the box was too large, leading to shifting and surface damage during transit
With DiMuto’s image and trade data, the supplier and buyer were able to pinpoint exactly where the problems occurred, quantify the extent of the damage, and plan for future shipments—including improved quality inspection protocols, and new carton measurements. Adopting these solutions would result in fewer rejections, lower loss rates, and a stronger trading relationship.
Leading the Change & Closing the Loop
As food waste continues to be one of the most pressing issues in the global supply chain, it’s clear that traditional methods are not enough. The future of food distribution lies in innovation—and DiMuto is at the forefront of this change.
Through its platform, DiMuto enables brands to take control of their supply chains, reduce food waste, and ensure that food reaches consumers in its best possible condition. As the industry continues to evolve, brands must embrace this new model of distribution, not only to improve their bottom line but also to contribute to the broader goals of sustainability and food security.
By adopting data-driven, transparent, and traceable solutions, brands will not only meet the challenges of today’s food supply chain—they will help shape the future of the global food industry.
In today’s rapidly globalizing market, the agricultural sector is under increasing pressure not only to feed the world but to do so sustainably. With consumers increasingly demanding transparency, evidenced by 94% likely to remain loyal to a brand that offers complete transparency (Source: Forbes), businesses can no longer overlook the need for visibility in their supply chains. Furthermore, with environmental regulations such as FSMA 204 and the EUDR tightening, it’s imperative for the agricultural industry to adopt more sustainable practices.
At DiMuto, we are at the forefront of this transformation, enabling brands like SoLumi Fresh to become pioneers in sustainability.
Introducing SoLumi Fresh: A Brand Powered by DiMuto
SoLumi Fresh, a visionary brand powered by the DiMuto Platform, epitomizes how modern technology can drive sustainability in the agrifood sector. Specializing in fresh produce, SoLumi Fresh leverages DiMuto’s digital assets to ensure every piece of fruit carries a story of sustainable cultivation and transparent journey from farm to table.
SoLumi Fresh represents a new era of eco-conscious produce, where customers can easily access detailed, verifiable data about the origin, handling, and carbon footprint of their purchases with just a scan on our products!
Making Data-Backed Decisions to Ensure Exceptional Product Quality with DiMuto
DiMuto’s robust data-driven platform captures more than 3,400 distinct data points across the supply chain. This comprehensive data enables SoLumi Fresh to track every detail of their agricultural processes, from planting and harvesting to packaging and distribution. By utilizing DiMuto’s extensive data collection and analytics, these brands can monitor their product quality, logistical efficiency, and environmental impacts with unprecedented precision. This facilitates not only compliance with sustainability standards but also operational efficiency and resource optimization.
The actionable insights provided by DiMuto’s platform helps SoLumi Fresh provide consistently high-quality products. With detailed visibility into each step of the supply chain, companies can pinpoint inefficiencies, anticipate market trends, and tailor their strategies to reduce waste and enhance the reliability of their supply chains.
Breaking Down Silos on Environmental Impact Across the Supply Chain
DiMuto’s platform enables brands to make ecologically responsible decisions based on precise, real-time data. SoLumi Fresh, for example, utilizes this data to effectively measure and mitigate its environmental impact, focusing on areas such as carbon emissions, water usage, and waste management. This capability aligns SoLumi Fresh’s operations with global sustainability goals, including reducing global food waste and using sustainable packaging.
Furthermore, DiMuto is able to seamlessly connect environmental impact data across different stakeholders in the supply chain, simplifying the complex task of calculating Scope 3 emissions. This interconnected data network allows trade partners of SoLumi Fresh to access and share accurate emissions data effortlessly, facilitating compliance with international environmental standards and regulatory requirements. By streamlining the process of gathering and distributing this critical information, SoLumi Fresh is able to be a trusted partner in the global push for sustainability.
Case Study: DiMuto Tracking Oranges from USA to Vietnam
For example, DiMuto enabled the tracking of transport emissions for a shipment of Navel oranges from Oakland to Ho Chi Minh City. The platform calculated that the 7,183-nautical-mile journey generated an estimated 1,826kg CO2e of carbon emissions. Beyond just numbers, DiMuto’s integrated technology also captured verifiable images of the products at key checkpoints, offering visual proof of condition and improving accountability across the supply chain.
When quality issues emerged at the receiving end, the platform helped identify the root cause quickly—preventing recurring losses and the estimated additional 323kg CO2e associated with the rejected goods. This level of visibility allows agrifood companies to take corrective actions and optimize operations to reduce waste and emissions in future shipments.
DiMuto’s holistic approach to traceability, quality assurance, and emissions data enables agrifood brands to accurately calculate their environmental impact and take actionable steps toward sustainability. With DiMuto, companies don’t just comply—they lead with transparency and responsibility in the global agrifood trade.
The Challenge of AgriTech Adoption
In agriculture, innovation moves quickly, but adoption often lags. Despite the availability of groundbreaking technologies designed to tackle inefficiencies, reduce waste, and promote sustainability, many growers remain hesitant to embrace these tools. The issue isn’t necessarily the technology itself—it’s the lack of alignment with growers’ motivations and needs.
A recent survey of US farm owners and managers, as reported in a study by BCG and Ag Accesssheds light on this gap. The findings reveal that functional and emotional needs play a significant role in purchasing decisions—factors often overlooked when segmenting growers by traditional metrics like farm size or crop type.
By addressing these underlying motivations, agribusinesses can create tailored value propositions that encourage growers to adopt new technologies, instead of defaulting to familiar solutions.
What Drives Growers?
The survey identifies growers differentiated by characteristics such as:
Age: Younger growers tend to be more tech-savvy and open to innovation.
Succession Plans: Growers with plans to pass on their farms often prioritize sustainability and long-term growth.
Attitudes Toward Sustainability: Some growers are deeply committed to eco-friendly practices, while others are more focused on immediate returns.
These findings underscore the importance of going beyond surface-level segmentation. For example, a large-scale grower focused on sustainability might need a solution that tracks carbon footprints, while a smallholder farmer nearing retirement may value simplicity and cost-effectiveness.
Bridging the Gap Between Innovation and Adoption
For AgriTech companies and companies such as ours, the challenge lies in tailoring their offerings to meet these diverse needs. The key is to address both the functional and emotional drivers that influence decision-making:
Functional Needs:
Growers seek solutions that solve immediate problems, like optimizing yields or complying with export regulations.
Technologies that integrate seamlessly into existing workflows are more likely to be adopted.
Emotional Needs:
Many growers take pride in producing high-quality products or contributing to environmental sustainability.
Trust plays a crucial role—growers need to feel confident that the technology will deliver results without disrupting their operations.
How This Applies to AgriTech Providers
The insights from the study highlight a path forward for the AgriTech industry:
Speak Their Language: Avoid technical jargon. Frame solutions in terms of tangible benefits, like waste reduction or profit optimization.
Prove the ROI: Use real-world examples to demonstrate how new tools lead to measurable improvements.
Build Ecosystems: Instead of standalone tools, offer integrated platforms that connect every part of the grower’s operation.
Case in Point: DiMuto’s Role in the Ecosystem
At DiMuto, we are building a connected agri-food ecosystem designed to address the real-world needs of growers, retailers, and all stakeholders in the supply chain. Our ecosystem brings together traceability, quality control, compliance, and data-driven insights into one seamless platform, enabling a collaborative environment that empowers global trade.
We understand that technology adoption isn’t just about tools; it’s about meeting both functional and emotional needs. For sustainability-minded growers, our ecosystem fosters transparency and accountability, equipping them with the ability to demonstrate their environmental impact and align with consumer expectations. For those prioritizing operational simplicity, our ecosystem offers seamless integration and intuitive workflows, creating efficiency without disrupting existing practices.
Take our recent cases with Chilean cherries and Mexican cucumbers as examples of how DiMuto drives measurable ROI and delivers real impact in global produce trade:
Chilean Cherries to China & Mexican Cucumbers to the US:
• Speaking the Grower’s Language: By integrating DiMuto’s platform, we simplified compliance with export requirements and provided real-time insights into shipment status. For Chilean cherry growers, this meant meeting buyer demands while focusing on quality. Similarly, Mexican cucumber growers benefit from digitizing their supply chain for exports to the US in light of upcoming food safety regulations. This ensures transparency and accountability every step of the way, creating a real-time feedback loop.
Chilean Cherries digitized and tracked by each carton, with arrival conditions for each order being shared with growers
• Proving the ROI: Our technology reduced claim rates, minimized delays, and optimized logistics for both cherries and cucumbers. Growers and exporters experienced reduced wastage, improved shipment visibility, and higher buyer confidence, directly boosting their bottom line.
Live shipment tracking tagged directly to each invoice on the DiMuto platform, providing efficient real-time shipment updates
• Transparency for Sustainability: Each carton—whether cherries or cucumbers—is tagged with a QR code, creating a digital record accessible to all stakeholders. This not only ensures quality but also aligns with sustainability goals by reducing inefficiencies and preventing losses.
Through DiMuto, Chilean cherry exporters and Mexican cucumber growers have achieved end-to-end traceability, real-time tracking, and access to AI-powered quality scores.
These examples showcase how DiMuto’s connected ecosystem empowers growers, exporters, and buyers with transparency, reliability, and sustainability
Photos of Mexican Cucumbers being digitalised with QR codes at the pre-shipment stage.
A Future Built on Understanding
As the study emphasizes, understanding the motivations of growers is essential for driving the adoption of new technologies. It’s not enough to innovate; AgriTech providers must connect their solutions to the priorities and challenges of the people who use them.
For companies like ours, this means listening to growers, adapting to their needs, and delivering solutions that address the complexities of modern agriculture. Only by aligning innovation with real-world motivations can we build a future where technology truly transforms the agri-food ecosystem.
[Singapore, December 16, 2024] – DiMuto, a data-powered global agrifood company, is redefining the future of food with cutting-edge technology and traceable agrifood products. By integrating STABILITY, the first blockchain designed without cryptocurrency fees, DiMuto is setting a new benchmark for traceability, sustainability, and efficiency across the agrifood supply chain.
DiMuto strengthens its role as a global agrifood trader through the integration of STABILITY’s blockchain, enhancing transparency and efficiency in its operations. By eliminating the complexities of cryptocurrency-based systems, such as gas fees and volatile costs, DiMuto streamlines its trade processes, ensuring precise transaction tracking, consistent quality assurance, and optimized cross-border goods movement. This collaboration enables DiMuto to deliver greater value to its trading partners, reinforcing its position as a trusted, data-driven trader committed to innovation and sustainability in the global agrifood supply chain.
Screenshot of STABILITY Integration on the DiMuto Platform
This partnership is a cornerstone of DiMuto’s growing Marketplace, which recently expanded into the United States with traceable strawberries and dry vegetables. By leveraging STABILITY’s blockchain, DiMuto ensures that every agrifood transaction, quality check, and logistics movement is securely recorded and fully traceable. This level of transparency builds trust between DiMuto’s network of buyers and sellers while optimizing its own trade operations and reducing inefficiencies. As DiMuto continues to scale its Marketplace globally, this collaboration underscores its commitment to creating a smarter, more sustainable food system.
The real-world impact of this integration is already evident in how DiMuto operates as a global agrifood trader. By incorporating STABILITY, has enhanced its ability to streamline trade operations, ensuring greater efficiency and reliability across its supply chain. The use of immutable blockchain records allows DiMuto to verify and track every transaction with precision, ensuring compliance with export requirements and building trust with other stakeholders in the supply chain. This integration with STABILITY has made blockchain technology more practical and accessible, empowering the company to deliver seamless, transparent, and sustainable trade solutions.
“DiMuto revolutionizes the agrifood supply chain through advanced technology integration. By leveraging STABILITY, we eliminate traditional blockchain complexities and costs, enabling scalable enterprise solutions. The seamless incorporation of this technology into our platform and our Marketplace, delivering comprehensive traceability solutions that create measurable value for all stakeholders in the supply chain ecosystem,” said Jordon Ho, Head of TechOps at DiMuto.
“At STABILITY, our mission is to make blockchain technology as accessible as possible by eliminating the barriers that often prevent its adoption. This partnership with DiMuto highlights how blockchain fosters digital trust and transparency in critical industries like global trade. By removing cryptocurrency restrictions, we are helping enable companies like DiMuto to focus on creating smarter, more efficient supply chains that benefit everyone,” saysJuliun Brabon, CEO and Co-founder of STABILITY.
This partnership between DiMuto and STABILITY reinforces their shared mission to provide reliable, transparent, and cost-effective solutions for the global agrifood industry. By removing barriers like gas fees and cryptocurrency complexities, the collaboration ensures every transaction is secure, every process is seamless, and every user can operate with confidence. Together, DiMuto and STABILITY are paving the way for a future where trust and transparency drive global trade, and sustainability is at the heart of every decision.
About STABILITY
Public blockchain technology has been inaccessible by enterprises and characterized by regulatory risk, volatile costs, poor user experience, and lack of scale— all of which stem from an underlying reliance on cryptocurrency. STABILITY Protocol has built the first EVM-compatible public blockchain with no native token to move the industry from speculation to utility. STABILITY enables regulatory clarity and feeless blockchain transactions at the lowest cost on the market coupled with a capacity 60x larger than Ethereum. Today, the network supports blockchain use cases across supply chain, adtech, agtech, and ESG-focused markets.
For media queries, please contact: Steve Green Email: [email protected]
About DiMuto
DiMuto is an AgriFood Trade Solutions that powers global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce, trade to market, DiMuto provide sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and grow greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
For media queries, please contact: Athena Macatangay Email: [email protected]
[2 December, 2024] Last week, DiMuto had the privilege of participating in the Asia-Pacific Agri-Food Innovation Summit 2024, an event that brought together global leaders and innovators in the agrifood sector. This summit provided a dynamic platform for engaging discussions, knowledge exchange, and showcasing cutting-edge advancements shaping the future of agriculture and food.
During the summit, one of the key milestones for DiMuto was signing a Memorandum of Understanding (MoU) with GyoRin Inc. to collaborate on the groundbreaking Carbon Neutral Energy Saving Smart Progressive Agritour System (SPAS) project.
Driving Sustainability with K-Smart Farm Technology
The SPAS project represents a leap forward in sustainable agricultural practices. Leveraging K-Smart Farm technology, this specific collaboration with DiMuto will focus on developing advanced greenhouses in Malaysia to cultivate premium strawberries using controlled, energy-efficient farming methods.
Through this partnership, DiMuto will play a pivotal role in supporting the global distribution of these strawberries. By utilizing our traceability and supply chain management solutions, we aim to ensure seamless operations, improved product visibility, and alignment with sustainability goals.
This collaboration underscores DiMuto’s dedication to driving innovation in the agricultural supply chain and fostering a greener, more sustainable future for agribusiness.
Expanding Our Commitment to a Smarter, Greener Future
The partnership with GyoRin Inc. is a testament to DiMuto’s mission to redefine global agribusiness by combining advanced technology with sustainable practices. By bridging gaps in the supply chain and championing transparency, we strive to empower producers, distributors, and consumers alike.
As we embark on this exciting journey, we welcome like-minded partners and stakeholders to join us in creating a smarter, more sustainable global food system.
Español
中文
