In agriculture, innovation moves quickly, but adoption often lags. Despite the availability of groundbreaking technologies designed to tackle inefficiencies, reduce waste, and promote sustainability, many growers remain hesitant to embrace these tools. The issue isn’t necessarily the technology itself—it’s the lack of alignment with growers’ motivations and needs.
A recent survey of US farm owners and managers, as reported in a study by BCG and Ag Accesssheds light on this gap. The findings reveal that functional and emotional needs play a significant role in purchasing decisions—factors often overlooked when segmenting growers by traditional metrics like farm size or crop type.
By addressing these underlying motivations, agribusinesses can create tailored value propositions that encourage growers to adopt new technologies, instead of defaulting to familiar solutions.
What Drives Growers?
The survey identifies growers differentiated by characteristics such as:
Age: Younger growers tend to be more tech-savvy and open to innovation.
Succession Plans: Growers with plans to pass on their farms often prioritize sustainability and long-term growth.
Attitudes Toward Sustainability: Some growers are deeply committed to eco-friendly practices, while others are more focused on immediate returns.
These findings underscore the importance of going beyond surface-level segmentation. For example, a large-scale grower focused on sustainability might need a solution that tracks carbon footprints, while a smallholder farmer nearing retirement may value simplicity and cost-effectiveness.
Bridging the Gap Between Innovation and Adoption
For AgriTech companies and companies such as ours, the challenge lies in tailoring their offerings to meet these diverse needs. The key is to address both the functional and emotional drivers that influence decision-making:
Functional Needs:
Growers seek solutions that solve immediate problems, like optimizing yields or complying with export regulations.
Technologies that integrate seamlessly into existing workflows are more likely to be adopted.
Emotional Needs:
Many growers take pride in producing high-quality products or contributing to environmental sustainability.
Trust plays a crucial role—growers need to feel confident that the technology will deliver results without disrupting their operations.
How This Applies to AgriTech Providers
The insights from the study highlight a path forward for the AgriTech industry:
Speak Their Language: Avoid technical jargon. Frame solutions in terms of tangible benefits, like waste reduction or profit optimization.
Prove the ROI: Use real-world examples to demonstrate how new tools lead to measurable improvements.
Build Ecosystems: Instead of standalone tools, offer integrated platforms that connect every part of the grower’s operation.
Case in Point: DiMuto’s Role in the Ecosystem
At DiMuto, we are building a connected agri-food ecosystem designed to address the real-world needs of growers, retailers, and all stakeholders in the supply chain. Our ecosystem brings together traceability, quality control, compliance, and data-driven insights into one seamless platform, enabling a collaborative environment that empowers global trade.
We understand that technology adoption isn’t just about tools; it’s about meeting both functional and emotional needs. For sustainability-minded growers, our ecosystem fosters transparency and accountability, equipping them with the ability to demonstrate their environmental impact and align with consumer expectations. For those prioritizing operational simplicity, our ecosystem offers seamless integration and intuitive workflows, creating efficiency without disrupting existing practices.
Take our recent cases with Chilean cherries and Mexican cucumbers as examples of how DiMuto drives measurable ROI and delivers real impact in global produce trade:
Chilean Cherries to China & Mexican Cucumbers to the US:
• Speaking the Grower’s Language: By integrating DiMuto’s platform, we simplified compliance with export requirements and provided real-time insights into shipment status. For Chilean cherry growers, this meant meeting buyer demands while focusing on quality. Similarly, Mexican cucumber growers benefit from digitizing their supply chain for exports to the US in light of upcoming food safety regulations. This ensures transparency and accountability every step of the way, creating a real-time feedback loop.
Chilean Cherries digitized and tracked by each carton, with arrival conditions for each order being shared with growers
• Proving the ROI: Our technology reduced claim rates, minimized delays, and optimized logistics for both cherries and cucumbers. Growers and exporters experienced reduced wastage, improved shipment visibility, and higher buyer confidence, directly boosting their bottom line.
Live shipment tracking tagged directly to each invoice on the DiMuto platform, providing efficient real-time shipment updates
• Transparency for Sustainability: Each carton—whether cherries or cucumbers—is tagged with a QR code, creating a digital record accessible to all stakeholders. This not only ensures quality but also aligns with sustainability goals by reducing inefficiencies and preventing losses.
Through DiMuto, Chilean cherry exporters and Mexican cucumber growers have achieved end-to-end traceability, real-time tracking, and access to AI-powered quality scores.
These examples showcase how DiMuto’s connected ecosystem empowers growers, exporters, and buyers with transparency, reliability, and sustainability
Photos of Mexican Cucumbers being digitalised with QR codes at the pre-shipment stage.
A Future Built on Understanding
As the study emphasizes, understanding the motivations of growers is essential for driving the adoption of new technologies. It’s not enough to innovate; AgriTech providers must connect their solutions to the priorities and challenges of the people who use them.
For companies like ours, this means listening to growers, adapting to their needs, and delivering solutions that address the complexities of modern agriculture. Only by aligning innovation with real-world motivations can we build a future where technology truly transforms the agri-food ecosystem.
[Singapore, December 16, 2024] – DiMuto, a data-powered global agrifood company, is redefining the future of food with cutting-edge technology and traceable agrifood products. By integrating STABILITY, the first blockchain designed without cryptocurrency fees, DiMuto is setting a new benchmark for traceability, sustainability, and efficiency across the agrifood supply chain.
DiMuto strengthens its role as a global agrifood trader through the integration of STABILITY’s blockchain, enhancing transparency and efficiency in its operations. By eliminating the complexities of cryptocurrency-based systems, such as gas fees and volatile costs, DiMuto streamlines its trade processes, ensuring precise transaction tracking, consistent quality assurance, and optimized cross-border goods movement. This collaboration enables DiMuto to deliver greater value to its trading partners, reinforcing its position as a trusted, data-driven trader committed to innovation and sustainability in the global agrifood supply chain.
Screenshot of STABILITY Integration on the DiMuto Platform
This partnership is a cornerstone of DiMuto’s growing Marketplace, which recently expanded into the United States with traceable strawberries and dry vegetables. By leveraging STABILITY’s blockchain, DiMuto ensures that every agrifood transaction, quality check, and logistics movement is securely recorded and fully traceable. This level of transparency builds trust between DiMuto’s network of buyers and sellers while optimizing its own trade operations and reducing inefficiencies. As DiMuto continues to scale its Marketplace globally, this collaboration underscores its commitment to creating a smarter, more sustainable food system.
The real-world impact of this integration is already evident in how DiMuto operates as a global agrifood trader. By incorporating STABILITY, has enhanced its ability to streamline trade operations, ensuring greater efficiency and reliability across its supply chain. The use of immutable blockchain records allows DiMuto to verify and track every transaction with precision, ensuring compliance with export requirements and building trust with other stakeholders in the supply chain. This integration with STABILITY has made blockchain technology more practical and accessible, empowering the company to deliver seamless, transparent, and sustainable trade solutions.
“DiMuto revolutionizes the agrifood supply chain through advanced technology integration. By leveraging STABILITY, we eliminate traditional blockchain complexities and costs, enabling scalable enterprise solutions. The seamless incorporation of this technology into our platform and our Marketplace, delivering comprehensive traceability solutions that create measurable value for all stakeholders in the supply chain ecosystem,” said Jordon Ho, Head of TechOps at DiMuto.
“At STABILITY, our mission is to make blockchain technology as accessible as possible by eliminating the barriers that often prevent its adoption. This partnership with DiMuto highlights how blockchain fosters digital trust and transparency in critical industries like global trade. By removing cryptocurrency restrictions, we are helping enable companies like DiMuto to focus on creating smarter, more efficient supply chains that benefit everyone,” saysJuliun Brabon, CEO and Co-founder of STABILITY.
This partnership between DiMuto and STABILITY reinforces their shared mission to provide reliable, transparent, and cost-effective solutions for the global agrifood industry. By removing barriers like gas fees and cryptocurrency complexities, the collaboration ensures every transaction is secure, every process is seamless, and every user can operate with confidence. Together, DiMuto and STABILITY are paving the way for a future where trust and transparency drive global trade, and sustainability is at the heart of every decision.
About STABILITY
Public blockchain technology has been inaccessible by enterprises and characterized by regulatory risk, volatile costs, poor user experience, and lack of scale— all of which stem from an underlying reliance on cryptocurrency. STABILITY Protocol has built the first EVM-compatible public blockchain with no native token to move the industry from speculation to utility. STABILITY enables regulatory clarity and feeless blockchain transactions at the lowest cost on the market coupled with a capacity 60x larger than Ethereum. Today, the network supports blockchain use cases across supply chain, adtech, agtech, and ESG-focused markets.
For media queries, please contact: Steve Green Email: [email protected]
About DiMuto
DiMuto is an AgriFood Trade Solutions that powers global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce, trade to market, DiMuto provide sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and grow greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
For media queries, please contact: Athena Macatangay Email: [email protected]
Last week, DiMuto had the privilege of participating in the Asia-Pacific Agri-Food Innovation Summit 2024, an event that brought together global leaders and innovators in the agrifood sector. This summit provided a dynamic platform for engaging discussions, knowledge exchange, and showcasing cutting-edge advancements shaping the future of agriculture and food.
During the summit, one of the key milestones for DiMuto was signing a Memorandum of Understanding (MoU) with GyoRin Inc. to collaborate on the groundbreaking Carbon Neutral Energy Saving Smart Progressive Agritour System (SPAS) project.
Driving Sustainability with K-Smart Farm Technology
The SPAS project represents a leap forward in sustainable agricultural practices. Leveraging K-Smart Farm technology, this specific collaboration with DiMuto will focus on developing advanced greenhouses in Malaysia to cultivate premium strawberries using controlled, energy-efficient farming methods.
Through this partnership, DiMuto will play a pivotal role in supporting the global distribution of these strawberries. By utilizing our traceability and supply chain management solutions, we aim to ensure seamless operations, improved product visibility, and alignment with sustainability goals.
This collaboration underscores DiMuto’s dedication to driving innovation in the agricultural supply chain and fostering a greener, more sustainable future for agribusiness.
Expanding Our Commitment to a Smarter, Greener Future
The partnership with GyoRin Inc. is a testament to DiMuto’s mission to redefine global agribusiness by combining advanced technology with sustainable practices. By bridging gaps in the supply chain and championing transparency, we strive to empower producers, distributors, and consumers alike.
As we embark on this exciting journey, we welcome like-minded partners and stakeholders to join us in creating a smarter, more sustainable global food system.
by Athena Macatangay- Marketing Specialist, and Kimberly Ho – Sustainability Lead
Reducing food waste and increasing fresh food accessibility are causes close to our hearts at DiMuto. Recently, we joined the Fridge Restock Community SG Ltd in an initiative that brought together people dedicated to supporting their communities and building a sustainable future. Partnering with Great Giant Foods, we redirected bananas that didn’t meet strict supermarket standards yet were still perfectly nutritious to HDB communities in need. This simple act of reallocation became a meaningful opportunity to help reduce waste and provide support to local families.
Food waste, particularly in fresh produce, remains a global challenge, with significant amounts discarded over cosmetic standards despite being safe and nutritious. Addressing this challenge requires collective action, and at DiMuto, our traceability systems help bridge these gaps in the agrifood industry. By tracking every stage of the supply chain, we aim to ensure fresh food reaches people rather than being wasted.
This initiative aligned with our commitment to sustainability, transparency, and the greater goal of AgriTrade Redefined—a way of building a more efficient, data-driven, and responsible food supply chain. Working with Great Giant Foods and Fridge Restock Community SG Ltd, we contributed to a tangible impact that benefited both people and the environment.
Through technology, we can take active steps toward sustainability. DiMuto’s traceability systems allow us to track produce closely, ensuring no edible food is discarded unnecessarily. We see this as part of a larger mission to leverage technology for both environmental and social good, creating pathways to reduce waste and improve food security. Days like these, when we put our systems to use for the community, are moments of pride that deepen our commitment to sustainability.
Kimberly, who was part of the volunteer team, reflected on the experience: “Participating in this initiative was a reminder that sustainability isn’t just about cutting waste—it’s about connection. It was about more than just food; it was a moment of support that created a sense of togetherness.”
Athena shared her perspective: “Being there in person brought new meaning to our work at DiMuto. We talk about traceability and sustainability every day, but being on the ground . Giving back this way doesn’t just impact those receiving the food—it drives our purpose. I left inspired to find more ways we can contribute to our community.”
Looking ahead, we’re hopeful for more partnerships to address food insecurity and sustainability. This experience reminds us that it takes a collective effort to create change, and we’re excited to keep pushing toward a future where everyone has access to fresh, nutritious food. Thank you to everyone involved, and here’s to more collaborations that make a meaningful difference in building sustainable, compassionate communities.
by Kimberly Ho, Sustainability Lead at DiMuto
There is an increasing urgency for agrifood businesses to embrace sustainable sourcing. During a recent sustainability webinar, I shared insights on how green sourcing is not only reshaping the industry but is also a vital part of addressing some of the world’s biggest challenges, like climate change, labor rights, and economic inequality.
Green sourcing represents a powerful way forward, enabling companies to tackle these issues directly, while also driving efficiency and resilience. I’ve seen firsthand how adopting green sourcing can have transformative benefits for both the planet and the bottom line.
What Green Sourcing Really Means for Agrifood
But first, we must understand what green sourcing really means. It is more than “going green”—it’s about committing to an ethos of responsibility and resilience. In my experience, the most impactful green sourcing strategies look at sustainability holistically. It’s about examining the full life cycle of a product, from how it’s grown to how it’s transported, and ensuring that each step aligns with environmental, social, and economic goals.
Green sourcing means reducing the impact of production and transport on our planet. Currently, food systems account for nearly 30% of global greenhouse gas emissions. Thus, sourcing sustainable, such as by conserving resources like water and energy, protecting biodiversity, cutting waste, and lowering carbon emissions, helps ensure we’re not depleting resources faster than they can renew, leaving a healthier planet for future generations.
Furthermore, green sourcing respects the rights and well-being of people within the supply chain. It’s about fair wages, safe working conditions, and supporting community development. By ensuring human rights protections and transparency, green sourcing upholds ethical standards that directly improve lives, especially in communities where labour rights are under protected.
Lastly, green sourcing strengthens supply chain resilience, making it better able to withstand economic shocks. It also creates efficiencies that reduce costs and aligns with regulatory requirements for sustainability. In the long run, sustainable sourcing builds lasting value, supporting both the business and the communities it depends on.
Ultimately, green sourcing reflects a commitment to responsible, forward-looking practices that benefit not only businesses but also the planet and people they impact.
How Green Sourcing Can be Achieved
Achieving green sourcing in the agrifood industry is about making intentional, thoughtful choices at every stage of the supply chain. For agrifood businesses, this starts with partnering with suppliers who prioritize sustainability—those who use water and energy efficiently, protect biodiversity, and support ethical labour practices. It also means reevaluating transportation methods, reducing food waste, and investing in eco-friendly packaging.
Personally, I see this as an opportunity for agrifood companies to make a meaningful impact on both the environment and the communities that sustain them. One of my ambitions is to help businesses embrace full transparency in their sourcing practices. Transparency not only holds everyone accountable but also builds trust with consumers who want to know their food choices support sustainable practices.
Singapore, [November 5, 2024] – DiMuto, a global AgriFood trade solutions company, today announced the launch of its own private labels, DiLuna Fresh and MareLuna, as part of its strategic move to scale its Marketplace capabilities and network. DiLuna Fresh provides a wide range of traceable fruits, vegetables, and derivative products, while MareLuna offers traceable fresh and frozen seafood. This initiative will enhance the engagement and participation within the DiMuto Marketplace network, significantly expanding DiMuto’s global presence in the agrifood sector. It emphasizes the company’s dedication to delivering premium-quality, sustainable, and fully traceable food products to consumers worldwide.
DiMuto redefines global AgriTrade with its innovative solutions designed to enhance the transparency, traceability, and sustainability of global food supply chains. Through its unique tri-pillar solutions, DiMuto plays a pivotal role in transforming the way global trade is conducted. The Trade Management Platform digitizes every carton of AgriFood products for quality assurance and data visibility, its traceable Marketplace connects verified buyers and suppliers to enhance transparency and trust, and its Financial Services provide post-shipment trade financing to address critical financial needs and drive business growth of AgriFood companies. Through these solutions, DiMuto plays a pivotal role in transforming the way global trade is conducted.By leveraging AI, IoT and blockchain technologies, DiMuto empowers agribusinesses to better manage their trade processes, ensuring product quality and safety while reducing disputes and inefficiencies.
DiMuto Marketplace has already successfully facilitated and digitized the cross-border trade of fresh produce and seafood items between Latin America and the Asia Pacific region. The platform has efficiently digitized and tracked a variety of products, including yellow pitahaya and granadilla from Ecuador, Colombian mangoes, blueberries from Argentina and Ecuador. These fresh perishables have consistently reached key ASEAN markets such as Indonesia, Malaysia, and Singapore. Additionally, the DiMuto Marketplace has moved and digitized Vietnamese seafood to Mexico, growing traction seafood category. Moreover, DiMuto Marketplace has expanded its reach by successfully moving and digitizing Vietnamese seafood to Mexico, thereby gaining significant traction in the seafood category. This proven track record, which predates the launch of DiMuto’s private labels, not only highlights DiMuto’s role as a reliable facilitator of international trade but also reinforces a strong presence in Latin America and demonstrates an unwavering commitment to enhancing global agrifood trade.
The launch of its private labels marks a significant expansion of DiMuto’s Marketplace, serving to broaden DiMuto’s role within its AI-powered ecosystem and deepen ties within the global AgriFood trading community. These private labels allow DiMuto to exemplify how its technology can enhance the quality, safety, and traceability of products from farm to fork, while also promoting sustainable sourcing practices. This strategic move highlights how DiMuto’s marketplace technology and traceability platforms are adeptly scaling to address the evolving demands of the industry.
HuiMin Lee, Chief Experience Officer of DiMuto, says, “The launch of DiLuna Fresh and MareLuna represents a significant advancement in the expansion of our Marketplace. With these private labels, we are not only demonstrating the extensive capabilities of our traceability solutions but also enhancing value for consumers and our trading partners alike. Our platform does more than merely facilitate transactions; it fundamentally transforms the nature of global trade by embedding transparency, safety, and sustainability at every juncture.”
DiMuto’s private labels, DiLuna Fresh and MareLuna, exemplify more than just premium food offerings—they embody the pinnacle of DiMuto’s technology-driven solutions that ensure traceability, sustainability, and superior quality in food products delivered directly to consumers.
DiLuna Fresh and MareLuna represent DiMuto’s forward-thinking approach to global trade and its dedication to innovation, food safety, and environmental responsibility. Looking ahead, DiMuto Marketplace is set to broaden the scope and influence of its private labels, venturing beyond their current markets to include meat, livestock, and other food verticals.
DiMuto Private Labels DiLuna Fresh and MareLuna
-end-
About DiMuto
DiMuto is an AgriFood Trade Solution that powers the global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce and trade to market, DiMuto provides sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
For media queries, please contact: Athena Macatangay Email: [email protected]
[Singapore, October 8, 2024] – DiMuto, a global leader in Agri FinTech, has forged a strategic partnership with Portcast, a leading supply chain visibility provider, to enhance real-time shipment tracking for customers using DiMuto’s Trade Management Platform. This collaboration marks an important milestone in advancing the supply chain transparency and efficiency of DiMuto’s global customers.
By integrating Portcast’s AI-powered container tracking and predictive analytics into its platform, DiMuto can offer its customers complete visibility over their shipments, providing proactive alerts to mitigate risks and protect the quality of goods, especially perishable products reliant on cold chain logistics. The ability to act swiftly to prevent delays is crucial in maintaining the freshness of these sensitive goods.
Portcast’s advanced technology delivers real-time insights into ocean and air freight movements, empowering businesses to streamline operations, reduce risks, and uncover cost-saving opportunities. The integration allows DiMuto users to track shipment locations in real time, monitor progress, and receive precise arrival estimates—eliminating the need for tedious manual follow-ups with shipping companies and drastically reducing response times. DiMuto customers now have instant, actionable data at their fingertips, transforming how they manage logistics.
Screenshot of the Portcast Integration in DiMuto’s Platform
Jordon Ho, Head of Technical Operations of DiMuto, underscores the significance of this partnership: “This strategic collaboration with Portcast represents a monumental leap forward for DiMuto and our mission to redefine global AgriTrade with digital technologies. In a sector where timing and quality are everything, having precise, real-time data on your shipments is a game-changer. Our customers will now have the power to manage their logistics with confidence, minimizing disruptions and ensuring products reach their destination in peak condition.”
Nidhi Gupta, Co-founder and CEO of Portcast said, “Our partnership with DiMuto represents the perfect blend of technology and purpose. By integrating our AI-driven tracking capabilities with DiMuto’s expertise in agri-trade, we’re equipping customers with the tools to protect perishable goods and mitigate risks. Together, we’re raising the bar for visibility and efficiency in global agri-trade, particularly in how cold chain logistics are managed.”
DiMuto’s commitment to digitalizing AgriTrade has already established it as a leader in traceability, offering transparency in product origin, certification, and quality down to the carton and product level. The integration of Portcast’s AI-driven solution complements this vision by adding real-time container tracking, providing customers with a comprehensive, end-to-end view of their shipments.
Portcast’s cutting-edge capabilities are now live on the DiMuto Platform, empowering users to improve their supply chain operations with confidence and precision, backed by reliable, up-to-the-minute data.
About Portcast
Portcast, as a supply chain visibility provider, adopts a data-first approach. With advanced analytics and cutting-edge technology at the core, Portcast’s solutions, including Real-Time Container Tracking and Exceptions Management, transcend conventional tracking methods.
Drawing from an expansive network of over 170+ ocean carriers and NVOCCs, 5000+ vessels, 1200+ ports and terminals, 350+ air freight carriers, and 70+ global data sources, the company processes an impressive 5 million data points daily. This wealth of information allows for delivering precise location insights and predictive ETAs and ETDs for every (air)port along the voyage, empowering stakeholders to revolutionize downstream planning and exception management within their global supply chains.
DiMuto is an AgriFood Trade Solution that powers the global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce and trade to market, DiMuto provides sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
For media queries, please contact: Athena Macatangay Email: [email protected]
by Rubén Tapia, Head of Corporate Development LATAM at DiMuto
In today’s food industry, safety has taken on new urgency—and it’s clear why. As someone involved in the global trade of fresh produce and food products, I’ve come to realize just how critical transparency is. According to a 2024 CDC report, approximately 48 million people in the U.S. are affected by foodborne illnesses each year. That’s a staggering number—48 million people facing serious health risks.
This data highlights the need for more transparency and accountability in our food supply chains. Ensuring that the food on our tables is safe isn’t just a regulatory requirement—it’s about trust and responsibility. But we know this is easier said than done.
The New Challenge: FSMA Rule 204
FSMA Forum at IFPA 2024
The upcoming FSMA (Food Safety Modernization Act) Rule 204, set to roll out in 2026, is a major shift for the industry. This new rule requires enhanced traceability across the food supply chain to ensure that if something goes wrong, it can be identified and addressed quickly. However, the reality is that the supply chain is vast and complex. From growers in one country to retailers in another, each step can feel like a different world, with its own set of systems, processes, and challenges.
The real question is, how do we connect the dots? Compliance is a great goal, but the fragmentation in the supply chain makes achieving that level of traceability a significant challenge.
Each link in the chain—from the farmer to the logistics provider, to the distributor, and finally to the retailer—often operates with different systems and technologies. There is no universal approach to managing food safety data, which makes it challenging to quickly trace the source of an issue when something goes wrong. This complexity is further compounded by the fact that the United States imports about 15% of its overall food supply from over 200 regions and territories. With such a vast and diverse network of suppliers, tracking and ensuring the safety of every product becomes a monumental task.
Fragmentation doesn’t just occur geographically. The global nature of the food supply chain introduces layers of complexity in regulatory frameworks, operational standards, and communication protocols. A grower in Latin America may be following a different set of guidelines compared to a distributor in Asia or a retailer in the United States. Even within the same region, stakeholders may be using incompatible technologies, data formats, or processes. This lack of harmonization can lead to delays in communication and complicates efforts to trace products back to their origins in the event of a safety breach.
Moreover, smaller suppliers may not have the resources to implement sophisticated traceability systems, adding further complexity. This creates a two-tier system where larger players may comply with higher standards, while smaller entities struggle to keep up. Without seamless integration of these various components, food safety risks can escalate and remain unresolved for longer periods.
A Path Forward: Technology and Real-Time Visibility
Addressing these challenges requires collaboration and innovative solutions. By fostering real-time visibility and open communication among supply chain participants, we can work towards bridging the gaps that often lead to lapses in accountability. At DiMuto, we believe that integrating technology can simplify this process, allowing for seamless data sharing between growers, suppliers, and retailers. This not only helps meet FSMA requirements but also enhances the safety and quality of our food. Digital solutions, like the ones we’ve developed, have the power to make compliance not only achievable but seamless.
Food Safety as a Catalyst for Sustainability
While food safety is often viewed through the lens of compliance, there’s a bigger picture here. Addressing food safety can also drive more sustainable practices. The more transparent and accountable the supply chain becomes, the better positioned we are to reduce waste, optimize resources, and create a more sustainable food system. It’s a win-win for everyone.
This is something I’m particularly passionate about. As we work toward better food safety standards, we’re also building a foundation for a more sustainable future—one where compliance and sustainability go hand in hand.
The Road Ahead: Collaboration and Connection
From left to right: Ruben Tapia, LATAM Head of Corporate Development and Miguel Giraldo, LATAM Operations Director
I’m excited about the opportunities ahead to engage with industry leaders who share this vision. Events like the upcoming SWIPE and FEINJAL provide platforms to connect with others who are equally focused on transforming the way we approach food safety and sustainability. At the recent IFPA Global Show, it was clear that the conversation is shifting. More people are starting to view compliance not as a burden, but as an opportunity to innovate and build stronger, more resilient supply chains.
The road ahead is filled with challenges, but it’s also filled with promise. At DiMuto, we’re committed to being a part of this transformative journey, leveraging our solutions to foster collaboration and drive the change needed for a safer, more sustainable food system for everyone. By working together, we can create a food industry that not only meets the growing demands for safety and transparency but also supports a more sustainable, responsible future.
[Singapore, October 15, 2024] – DiMuto is proud to announce the strategic expansion of its operations in Mexico, gaining traction in the fresh strawberries and dry vegetables sector. Partnering with a top global produce distributor in the United States, DiMuto is poised to digitally transform the fresh produce supply chain with its innovative trade management solutions.
Building on its three core pillars – Trade Management, Marketplace and Financial Services – DiMuto continues to advance its AI-powered Marketplace. Over the next few months, the company aims to digitize, track and facilitate the movement of over US$3 million worth of fresh produce including cucumbers, bell peppers, and strawberries from Mexico into the United States.
This significant milestone reinforces DiMuto’s mission to redefine global AgriTrade, enhancing transparency, traceability, and operational efficiency while promoting sustainability across the supply chain. Leveraging cutting-edge AI and data-driven insights, DiMuto streamlines complex cross-border trade processes, ensuring better outcomes for both growers and buyers.
As DiMuto expands its footprint in the US, it arrives at a crucial time when compliance with the Food Safety Modernization Act (FSMA) is becoming increasingly stringent. The FSMA enforces rigorous traceability standards, requiring the collection and documentation of Key Data Elements (KDEs) at Critical Tracking Events (CTEs) across the supply chain. DiMuto’s AI -powered platform is equipped to meet these requirements, addressing the growing demand for compliance with these regulations.
Global supply chains for perishable goods often face inefficiencies and poor visibility, leading to costly disputes and product rejections. Research from the MIT Centre for Transportation & Logistics in 2024 revealed that 30% of global shipments suffer delivery failures due to inadequate logistics visibility. DiMuto addresses these challenges by providing real-time visibility across the supply chain, enhancing communication among all stakeholders, and significantly reducing such inefficiencies.
DiMuto has been actively facilitating the export of exotic fruits from Latin America to the Asia Pacific. Products include yellow pitahaya and granadilla from Ecuador, mangoes from Colombia, as well as blueberries from Argentina and Ecuador have been digitized and tracked on the DiMuto Platform, and successfully reaching ASEAN markets such as Indonesia, Malaysia and Singapore under the company’s private label. This established presence in Latin America positions DiMuto as a trusted partner in facilitating cross-border trade between the region and key global markets.
“At DiMuto, we are committed to transforming the way supply chains operate,” said Ruben Alan Tapia, Head of Corporate Development Latin America at DiMuto and member of the International Fresh Produce Association (IFPA) Supply Chain Council. “Our expansion in Mexico reflect our ongoing dedication on enhancing the capabilities of our partners in this vital market. We aim to equip them with technological tools foster resilience in a complex environment, while driving sustainability through greater transparency and collaboration across the supply chain.”
As DiMuto expands its footprint in Latin America and the US, it remains focused on addressing cross-border supply chain inefficiencies, delivering higher-quality imports with enhanced traceability to the US market.
-end-
About DiMuto
DiMuto is an AgriFood Trade Solution that powers the global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce and trade to market, DiMuto provides sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
For media queries, please contact: Athena Macatangay Email: [email protected]
[Singapore, October 1, 2024] – DiMuto, a global leader in agritech, has announced the launch of its cutting-edge AI-Powered Marketplace Assistant, a game-changing tool designed to revolutionize procurement operations for the agriculture industry. Developed as part of the exclusive Google for Startups Accelerator: AI First (Singapore) program, DiMuto is one of the pioneering companies selected to harness AI innovation in their business operations.
Research suggests that retailer procurement teams spend up to 30% of their time wrestling with the inefficiencies of sourcing high-quality produce during off-seasons and verifying the reliability of suppliers. Furthermore, with increasing supply chain disruptions, constant cost fluctuations, and demand forecasting challenges, new buyers in retail procurement teams face a steep learning curve that even experienced buyers find challenging. These challenges are not just about logistics; they translate into significant delays in decision-making and lost sales opportunities in a market that cannot afford downtime.
DiMuto’s AI-Powered Marketplace Assistant addresses these inefficiencies by streamlining the entire procurement process, enabling teams to focus on strategic decision-making rather than administrative tasks. The AI-Powered Marketplace Assistant allows businesses to effectively outsource their procurement process, making sourcing produce faster and simpler.
With the AI Assistant integrated into the DiMuto platform, businesses can instantly tap into a wealth of information about seasonal produce, including storage tips and supplier recommendations.
Screenshot of the Marketplace Assistant in DiMuto’s Platform
By engaging with the AI, users can inquire about a broad array of procurement-related topics—from seasonal availability to storage best practices—and receive accurate, real-time responses, all backed by DiMuto’s extensive network of verified suppliers. Additionally, the AI Assistant serves as an educational tool for new buyers, helping them learn more about the products they are considering for purchase, including key features and usage tips. This ensures that users make informed decisions, enhancing their overall procurement experience.
In addition to sourcing, the AI Assistant takes it one step further—users can simply tell the AI Assistant what they need, and it will automatically create a quote on their behalf. This cuts down the entire process to order by up to 80%, significantly enhancing efficiency.
Screenshot of the Marketplace Assistant Automated Quotation Feature in DiMuto’s Platform
Beyond aiding procurement teams, the platform’s traceability features significantly enhance the capabilities of quality control and sustainability teams. Each product is linked to a unique QR code that ensures its authenticity and safety while promoting sustainable practices through transparent supply chain insights.
This traceability allows quality control teams to monitor the product journey, identifying any issues that could compromise quality. Furthermore, by providing real-time data on freshness and shelf life, the platform helps reduce food waste. Overall, this traceability feature empowers commercial teams to drive business growth, ensuring consistent access to high-quality products year-round.
“Imagine being able to source top-quality, traceable products without the hassle. That’s what we’ve built with our AI-powered assistant,” said Gary Loh, Founder and CEO of DiMuto. “We’re not just simplifying procurement—we’re reimagining it, and we’re proud to do so with the support of Google’s AI First Accelerator Program.”
With the launch of its AI-powered assistant, DiMuto is revolutionizing interactions across the agriculture industry, reshaping how suppliers, buyers, retailers, and teams focused on procurement and sustainability collaborate and conduct business. The introduction of this AI-powered tool redefines traditional processes, allowing businesses to handle their complex operations more effectively.
-end-
About DiMuto
DiMuto is an AgriFood Trade Solutions that powers global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce, trade to market, DiMuto provides sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and grow greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
Español
中文
