PT Sewu Segar Nusantara Partners DiMuto To Execute First Farming Blockchain Initiative In Indonesia

[PRESS RELEASE]

PT Sewu Segar Nusantara Partners DiMuto to Execute First Farming Blockchain Initiative in Indonesia for Food Safety and Supply Chain Visibility

DiMuto, a global AgriFood Trade Solutions company, has secured a partnership with PT Sewu Segar Nusantara (SSN), a leading local fruit distributor and marketer in Indonesia, to deploy blockchain traceability across PT SSN’s fresh produce products, for food safety and supply chain visibility. The partnership will start with Sunpride’s Pisang Mas products.
SSN is part of Great Giant Foods, the corporate arm of Gunung Sewu Group and a leading vertically integrated food and agricultural products, which encompasses fresh and processed fruits,packaged foods, and beverage as well as protein and dairy products. SSN has a huge distribution network covering many cities in several major regions of Indonesia, through general trade and modern trade in collaboration with many sub-distributors, wholesalers, retailers, modern market to distribute Sunpride’s fresh fruit products.

SSN distributes and markets a variety of fresh fruits and specializes in local tropical fruits such as the Cavendish Banana, Honi Pineapple, and Crystal Guava grown on 35,600 HA of farmland by PT Great Giant Pineapple (GGP). SSN has also partnered with a large network of local farmers around 500 farmers to produce many types of products, including: Pisang Mas in East Java; Papaya in Lampung; Rock Melon and Pamelo Oranges in Central Java; Golden Melon in West Java; Medan Oranges and Barangan Bananas in North Sumarta. In addition, Sunpride also has partnerships with international fruit brands, such as Zespri, which is a well-known Kiwi marketer from New Zealand.
The partnership will allow SSN to gain visibility from farm to retail level and engage end consumers with DiMuto Product Passport to further strengthen the Sunpride brand. SSN will deploy several of DiMuto’s Product Features including Trade Management, Product Management, Inspection Management and SMART Marketing to its domestic operations, connecting its sourcing team, warehouse team, quality team, sales team, and marketing team all on one single platform.
There are additional plans to roll out DiMuto’s Farm Management feature to SSN’s network of local smallholder farmers with the aim of using digital technology to improve their livelihoods with comprehensive and accessible services – including adopting commercially viable and sustainable farming methods through education and training, access to credit and insurance, as well as downstream customer engagement by allowing farmers to record trades, track, receive and access payments.

Singapore, 25 February 2022 –

DiMuto, a global AgriFood Trade Solutions company that provides end-to-end supply chain visibility for global AgriFood Business, has partnered with PT Sewu Segar Nusantara (SSN), a leading local fruit distributor and marketer in Indonesia, to implement blockchain traceability to SSN’s fresh produce business, for food safety and supply chain visibility, starting with its Pisang Mas products.

SSN is part of Great Giant Foods, the corporate arm of Gunung Sewu Group and a leading vertically integrated food and agricultural products, which encompasses fresh and processed fruits, packaged foods, and beverage as well as protein and dairy products. SSN has a huge distribution network covering many cities in several major regions of Indonesia, through general trade and modern trade in collaboration with many sub-distributors, wholesalers, retailers, modern market to distribute Sunpride’s fresh fruit products.

SSN distributes and markets a variety of fresh fruits and specializes in local tropical fruits such as the Cavendish Banana, Honi Pineapple, and Crystal Guava. SSN’s plantations are nestled in Lampung on the southern tip of Sumatra, a key region for growing tropical fruit. One plantation owned and managed by Great Giant Pineapple in Terbanggi, Lampung Tengah, covers 35,600 HA. SSN has also partnered with a large network of local farmers around 500 farmers to produce many types of products, including: Pisang Mas in East Java; Papaya in Lampung; Rock Melon and Pamelo Oranges in Central Java; Golden Melon in West Java; Medan Oranges and Barangan Bananas in North Sumatra. In addition, Sunpride also has partnerships with international fruit brands, such as Zespri, a well-known Kiwi marketer from New Zealand.

As the market leader in Indonesia, SSN has implemented a blockchain traceability pilot project, starting with its Sunpride Pisang Mas products – the first Farming Blockchain Traceability of its kind in Indonesia via its partnership with DiMuto. SSN will deploy several of DiMuto’s Product Features including Trade Management, Production Management, Inspection Management and SMART Marketing to its domestic operations, connecting its sourcing team, warehouse team, quality team, sales team, and marketing team all on one single platform.

Every Pisang Mas fruit and carton moved through SSN’s supply chain will be labelled with DiMuto’s Digitial Identity Labels (DIDs) and be digitalized with DiMuto’s various Digital Asset Creation (DACKY) devices. For instance, at remote packing houses where SSN’s sourcing team works directly with local farmers, a mobile application version of DiMuto’s Production Management specially developed for field operations will be used.

(L: Sunpride Pisang Mas cartons labelled with DiMuto DIDs, R: SSN employees using DiMuto application to digitize Sunpride Pisang Mas)

The DiMuto Platform then connects digitized physical cartons and fruits to specific trades on its Trade Management feature – unifying product, document, and payment data for every purchase order. The ecosystem of product features on DiMuto enables SSN to see the flow of goods and the flow of money associated with the flow of goods on a single platform.

As part of this exciting Farming Blockchain Traceability Initiative, SSN is currently working with distributors and retailers such as PT Super Lion Indo, to glean insights on produce quality at the retail level – this data is successfully captured with DiMuto’s Goods Receive Application. Every transaction created on the DiMuto Platform is automatically uploaded on the blockchain, allowing for an immutable and trusted record of supply chain events.

“We are pleased to work with DiMuto to deploy blockchain traceability to our supply chain for greater transparency that we can share with customers of Sunpride,” said Cindyanto Kristian, President Director of PT Sewu Segar Nusantara. “ With blockchain traceability we are now able to efficiently and effectively trace and track each banana down to a particular famer from a particular region as it travels through our supply chain. We believe that the blockchain is the future of agri-food process. This helps us to better manage our product quality and safety for our consumers. “

For end consumers, SSN has launched Product Passports for its Sunpride Pisang Mas, enabling end consumers from the Jakarta and Surabaya regions to easily access product traceability information simply by scanning the DiMuto DID QR on the bananas. Consumers will be able to see pertinent provenance data, such as farm information and packing information for each fruit. They will also be able to learn more about the farmers, health benefits, brand information as well as provide feedback about the product directly to SSN.

(L: Sunpride Pisang Mas with DiMuto DID QRs and Product Passport, R: Sunpride Product Passport)

“We are excited to leverage this opportunity with a leading company like PT Sewu Segar Nusantara to help them achieve full supply chain visibility that benefit the various stakeholders along the supply chain, including farmers, retailers and end consumers. By working closely with the local farmers to expand our traceability capabilities to the source, we can embark on smallholder farmer digitalization and financing as part of our vision to use data as a driving force behind sustainable agriculture,” said Gary Loh, Founder and Chief Executive Officer of DiMuto.

There are also plans to implement DiMuto’s Farm Management feature to its network of smallholder farmers as part of its plan to trace its products down to the source and improving the farmers’ livelihoods through digitalization technology. Currently, only 1.7% of climate finance is going to small-scale farmers in developing countries despite their disproportionate vulnerability to climate change impacts and their contribution to 50% of the world’s food calories, according to a report by UN’s International Fund for Agricultural Development (IFAD) and Climate Policy Initiative (CPI). This is exacerbated by the fact that 78% of the world’s poorest live in rural areas and rely largely on agricultural work to make a living, as reported by World Bank.

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DiMuto’s Farm Management Application

The DiMuto Farm Management application provides comprehensive services to small-scale farmers, such as adopting commercially viable and sustainable farming methods through education and training, access to credit and insurance, as well as downstream customer engagement by allowing farmers to record trades, track, receive and access payments.

DiMuto’s partnership with PT Sewu Segar Nusantara follows closely after the company secured its series A funding in September last year and is part of the company’s efforts to strengthen its presence in Indonesia, the world’s fourth most populous nation.

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About PT Sewu Segar Nusantara

PT Sewu Segar Nusantara was founded in 1995 as a member of the leading investment group Gunung Sewu Kencana (GSK) which has broad expertise in several fields including food, agribusiness, life insurance, consumer goods, natural resources, information technology and property. The business units of the GSK group have established an extensive distribution network across the archipelago as well as strong supplier and retailer relationships.PT Sewu Segar Nusantara focuses on local fruit distribution and marketing in collaboration with PT Great Giant Pineapple to produce several local fruits grown in the Lampung area on more than 35,600 hectares of land including Cavendish Bananas, Guava Crystal and Honi Pineapple. In addition,SSN has also partnered with a large network of local farmers around 500 farmers to produce many types of products, including: Pisang Mas in East Java; Papaya in Lampung; Rock Melon and Pamelo Oranges in Central Java; Golden Melon in West Java; Medan Oranges and Barangan Bananas in North Sumarta.

About DiMuto

DiMuto provides agrifood companies with data they can see and trust, down to every single product of every trade, where they can easily see all that is happening for every trade transaction in an organized manner, on one single platform.

DiMuto simplifies every step of global trade – from produce, trade to market, DiMuto provide sales, marketing, operations, financing and insurance tools so businesses can trade better.

Equipped with a data-backed growth roadmap, companies can now navigate the complex global trade landscape with ease and focus on what matters – growing a thriving international business.

With Visible Trade, DiMuto powers companies and the world forward with confidence.

Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group. For more information, please visit www.dimuto.io.