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Singapore, 20 June 2023 – DiMuto, an AgriFintech trade management solution, has partnered with Wismettac Foods, Inc. (Wismettac Foods), a global agricultural and marine products trading company, to digitize its product offering, enabling food traceability and supply chain visibility across its various import and export operations.
Wismettac Foods is one of the major subsidiaries of Wismettac Group, which mainly supply the world with Japanese food. Its group has been bringing food from throughout the world to Japan for over a century now, and its business has been expanding driven by its group slogan, “Bringing the world’s food to Japan and the Japanese food to the world”. The Wismettac Group has a strong presence in North America, Europe, and Asia Pacific with offices in 45 locations worldwide.
The agribusiness of Wismettac Foods imports fresh and frozen produce from around the world and sells it extensively to the Japanese domestic market. Wismettac Foods have one of the largest shares in the imported citrus fruit market in Japan due to our position as general Japanese import-agency of Sunkist Growers Inc. The company also focuses on exporting Japanese branded fresh produce such as strawberries and apples, which has been highly valued, especially in Southeast Asia.
Under the partnership, Wismettac Foods will implement DiMuto’s digitization technology across its global fresh produce packing facilities. Pre-and-post shipment product data and QC information can now be effectively captured on one single platform and managed in real-time. This transformative move will provide Wismettac Foods with enhanced visibility throughout the supply chain, enabling them to closely monitor product quality at every stage. By connecting this information to sales orders on the DiMuto Platform, both for exports and imports, Wismettac Foods can effectively manage product quality, reduce food waste, and minimize product quality claims. The traceability program has already been successfully implemented for Japanese strawberries, apples, and sweet potatoes, and Wismettac Foods plans to extend it to other fruit categories, both domestically and internationally, with traceability for Vietnamese bananas being deployed next.
Wismettac Foods is keen on leveraging the distinctive branding opportunities presented by DiMuto’s traceability solutions. Through the integration of DiMuto’s QR codes, all fruit supplied by Wismettac Foods can serve as a powerful communication tool, providing end consumers with access to essential product origin and provenance information. By simply scanning the QR code, consumers can seamlessly retrieve the DiMuto Product Passport, which automatically retrieves relevant supply chain traceability data from the platform. In addition to gaining insights into health information and the dedicated farmers behind the produce, consumers can actively participate in exciting lucky draw promotions and provide instant feedback to Wismettac Foods. This innovative approach allows Wismettac Foods to effectively showcase the unparalleled care and meticulous attention to detail invested in cultivating Japanese fruits, while significantly strengthening the brand presence of these premium products.
“We are thrilled to partner with DiMuto in our pursuit of transforming the Japanese fresh produce industry. With DiMuto’s advanced traceability solutions, we can provide our valued customers with unparalleled confidence in the quality and origins of our fruits. This collaboration allows us to differentiate ourselves in the market and forge new avenues for growth, both domestically and internationally. We are excited to embark on this journey with DiMuto and look forward to a fruitful partnership,” said Yoshimitsu Chiba, Executive Officer of Wismettac Foods Co., Ltd.
“We are delighted to collaborate with Wismettac Foods, Inc. in revolutionizing the traceability of Japanese fresh produce. Through our cutting-edge solutions, we aim to empower Wismettac Foods, Inc. to showcase the exceptional quality and authenticity of their products, strengthening their market position and enabling expansion into new regions. We are committed to supporting Wismettac Foods, Inc. throughout their digital transformation journey and anticipate mutually beneficial growth in the future,” said Gary Loh, Founder and Chief Executive Officer of DiMuto.
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About Wismettac Foods Inc.
Wismettac Foods, Inc. is one of the major subsidiaries of Wismettac Group, which mainly supply the world with Japanese food. Its group has been bringing food from throughout the world to Japan for over a century now, and its business has been expanding driven by its group slogan, ” Bringing the world’s food to Japan and the Japanese food to the world ” Japanese food has been gaining prominence in the countries of North America, Europe, Asia, and elsewhere, and is more than just a passing fad. Japanese food has become a firmly rooted element in the lives of people in those regions. In Japan as well, people’s tastes are expanding to include a more diverse range of foods. Supermarkets in Japan today, for instance, feature foods from all over, and in restaurants throughout the country customers can readily enjoy the cuisines of the world. Diets are indeed becoming more diverse within Japan and in many other countries as well. Accordingly, the Wismettac Group always strives to anticipate these new market trends.
For more information, please visit: https://www.wismettac.com/en/index.html
About DiMuto
DiMuto is an AgriFood Trade Solutions that powers global AgriFood Trade with Visibility and Financing. With its three pillars of Marketplace, Trade Management, and Trade Financing, DiMuto simplifies every step of global trade. From produce, trade to market, DiMuto provide sales, marketing, operations, financing, and insurance tools so agribusinesses can get the data visibility they need to trade better and grow greater.
With Visible Trade, DiMuto powers companies and the world forward with confidence as we help create a more efficient, transparent, and measurable ecosystem of sustainable global AgriFood trade.
Since 2019, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform, working with a global portfolio of clients in over ten countries and five continents. DiMuto is founded by Chief Executive Officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.
For more information, please visit www.dimuto.io