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How DiMuto Powers DiLumi Fresh
Fresh food categories account for up to 40% of a grocery chain’s revenues but are challenging to manage due to factors like price volatility, supplier fragmentation, perishability, and complex replenishment processes. (Mckinsey, 2014)
These issues are further compounded by siloed data across the supply chain, which prevents stakeholders from accessing timely, accurate insights.
In this environment, traceability is no longer optional — it’s a competitive edge. Yet, most fresh produce players struggle to achieve end-to-end visibility or build brand value that reaches the consumer. That’s where DiMuto comes in.
With DiLumi Fresh, we set out to prove how DiMuto’s ecosystem powers a data-driven, transparent, and consumer-facing fresh produce brand — addressing pain points while building long-term equity and trust.
Every DiLumi Fresh product is tagged and digitized at the source with a unique DiMuto QR code. Through this platform, we track:
- Product photos at packing
- Batch and shipment data
- Quality assessments
- Trade documents, invoices, and customs records
On our packing lines, DACKY — an advanced automation system — captures high-quality images of each carton without slowing down operations. This ensures consistent, clear visuals that are instantly shared with buyers, retailers and importers.
This level of digitization eliminates blind spots, creating end-to-end accountability and ensuring all parties — from grower to retailer — are on the same page.
Dispute Management: Reducing Friction with Visual Proof
With visual proof of product condition at every step, trade disputes are minimized. DiMuto’s platform captures:
- Timestamped product photos
- Delivery and inspection logs
- Payment and document history
By providing clear documentation at every stage, disputes are resolved faster, buyer confidence is strengthened, and financial risks are reduced. The end result is a more streamlined, transparent process that benefits everyone involved — from farmers to retailers and consumers.
Quality Assurance: Closing the Loop from Packing to Arrival
With DiMuto, quality isn’t just a promise — it’s digitally verified.
Every DiLumi Fresh carton is captured in real-time during packing, with high-resolution images that showcase produce color, size, and packaging quality. These visuals are timestamped and geo-tagged, providing concrete evidence of the product’s condition at origin.
This visual record plays a critical role in quality assurance and dispute resolution. For example, during one recent shipment of DiLumi Fresh tomatoes, the buyer raised a complaint about mold and quality deterioration upon receipt. Using DiMuto’s platform, we were able to immediately review the original packing images — all of which confirmed that the tomatoes were in excellent condition at the time of shipment.
Upon further investigation, the platform’s traceability tools showed a significant delay during cold chain handling at the receiving end. Temperature logs and handling records indicated that the produce had been stored for too long in cold storage, beyond its optimal shelf life. As a result, the mold developed after the point of export, and the issue was not due to supplier negligence.
This level of traceability:
- Protects exporters from unfair claims
- Provides importers with evidence-based feedback to improve handling
- Fosters trust by eliminating finger-pointing and focusing on facts
With visual proof, shipment records, and handling insights, DiMuto helps ensure true accountability across the entire supply chain — so everyone knows exactly where and when things go wrong, and how to prevent it next time.
Precision Packing for Market-Specific Ripeness
DiMuto doesn’t just help detect quality issues — it enables better decision-making at the source.
In the case of DiLumi Fresh tomatoes, we often pack to meet the specific ripeness needs of different buyer markets. For example, the domestic market in Mexico may prefer tomatoes that are nearly ripe and ready for consumption within days. Meanwhile, exports to the U.S. require tomatoes that are firmer and semi-ripe, allowing them to ripen gradually during transit and arrive in peak condition.
However, mixing overripe and semi-ripe tomatoes in a single carton can accelerate the overall ripening process due to ethylene exposure — leading to premature spoilage and reduced shelf life. This used to be difficult to monitor consistently at scale.
With DiMuto’s digitization tools — including image capture and quality tagging during packing — we now have better control over what goes into each box. We can:
- Identify and segregate ripeness levels visually
- Match packing strategies to market-specific requirements
- Minimize cross-contamination of ripeness that leads to inconsistency
- Ensure just-in-time quality upon arrival in each market
This level of detail gives suppliers the ability to optimize shelf life, reduce waste, and increase buyer satisfaction — without relying solely on manual QC or subjective judgment.
Scaling with Confidence
To date, we have moved and tracked thousands of cartons of fresh tomatoes and bell peppers from Mexico to the U.S., working with leading importers and retailers. Every shipment is powered by DiMuto’s integrated ecosystem — helping us deliver freshness, build trust, and create a brand consumers can rely on.