Category Archives: Customers

Strengthening The Farm to Table Brand with Traceability – Newton Orchards

  • Newton Orchards is now able to connect with its end consumers directly, launching a marketing campaign that raises awareness of the Newton Orchards brand while implementing DiMuto’s SMART marketing services to communicate its from farm to table traceability story to consumers in Australia.
  • DiMuto’s QR code-driven SMART marketing services are a cost-effective solution for reaching end consumers and communicating traceability brand stories from farmers and producers.

About Newton Orchards

A key Western Australia orchard, Newton Orchards of Manjimup is a family owned and operated business for over 90 years and four generations. Over the years, it has grown to one of the most trusted fruit growers in Australia.

    • Has a fruit derivative beverage line of ciders and juices to reduce food waste
    • Grows a wide variety of crops, such as apples, pears, and cherries
    • Supplies fresh produce to major retail supermarkets such as Coles and Woolworths.
    • Industry: fresh produce
    • Location: Manjimup, Western Australia

Dimuto’s Results

    • DiMuto Digital Asset Creation (DAC) and the trading platform provided trade traceability that helped provide complete supply chain visibility
    • SMART marketing solutions helped engage end consumers and strengthen the Newton Orchard brand

Key Challenges

    •  Unable to engage end consumers directly and learn more about their customers
    • Unable to meet consumer demand for traceability of their fresh produce
    • Difficult to conduct cross-promotion for their fresh and beverage products
    • Challenging to differentiate the Newton Orchards apples from other existing brands in the market

For many growers and producers, it is often difficult to differentiate their products from existing products and brands in the market. This makes entries into new markets or sales channel challenging. Additionally, being at the upstream of the food supply chain, they often rely on intermediaries to deliver the product to the end consumers and as such, have no way of directly communicating with the people who consume their products.

At the same time, more and more consumers are looking for traceability when it comes to fresh produce, as they want to be certain that the produce they are purchasing has been safely handled and are of good quality. While farmers have been complying with safety regulations and good processing practices, it is difficult to communicate this to the end consumers.

How DiMuto Helps

DiMuto’s SMART Marketing solution provides a simple solution that connects the farmers to the end consumers. As part of DiMuto’s trade solutions platform, the Sales & Marketing Retention & Awareness Tool (SMART) Marketing solution allows fresh produce growers and suppliers like Newton Orchards to conduct cost effective marketing campaigns to engage consumers.


With DiMuto SMART Marketing, Newton Orchards is able to communicate to end consumers using the DiMuto QR Labels tagged on every apple. When consumers scan the QR code, they now have the power to know the journey behind a simple apple, and learn about the origin of the apples, farming practices and history of the four-generation farm.


Newton Orchards SMART Marketing Lucky Draw Campaign

Newton Orchards is now also able to conduct direct marketing campaigns through DiMuto SMART Marketing. It has hosted a lucky draw campaign for its Western Australia market, aiming to raise awareness about its apple juices and ciders, as well as its traceability story for the fresh Pink Lady apples.


Point of Sales Marketing by Newton Orchards

The marketing campaign has garnered positive feedback from consumers on the ground with its point-of sales tasting and marketing, showing that consumers respond to traceability and QR marketing. The lucky draw mechanism also allows Newton Orchards to gain an understanding of the behaviour and profile of their end consumers, and build a relationship with them.


Point of sales tasting campaigns in Gilbert’s Fresh Market, Western Australia

To utilize DiMuto SMART Marketing, Newton Orchards deploy DiMuto traceability solutions in order to capture their supply chain information, including DiMuto QR Labels. This allows them to communicate a verifiable traceability story to end consumers and use traceability as a tool to differentiate their brand.


Newton Orchard Pink Lady Apples with DiMuto Hybrid QR Tags


Adam Buckley, Logistics Manager of Newton Orchards, with Charlie Opferkuch, Owner/Manager of Gilbert’s Fresh Market Hilton owner/manager

“We are excited to partner with DiMuto as part of our commitment to deliver sustainable and safe food to Australian consumers. By being able to track each apple from the farm to fork, we’re able to guarantee food integrity that customers can enjoy the apples in a way that’s closer to nature,” said Harvey Giblett, owner and manager of Newton Orchards.

With DiMuto-verified products and trade, Newton Orchards is now able to leverage traceability to differentiate their brand and strengthen their farm to table brand to end consumers.

If you are interested to learn more about how DiMuto helps fresh produce growers to grow their brand with traceability, please reach us here or drop us an email at sales@dimuto.io.

Achieving Visibility of International Humanitarian Response Operations Amidst Covid-19 – Mercy Relief

Mercy Relief is now able to create gain visibility for the entire disaster relief operation – from purchasing of relief supplies to receipt of supplies by affected communities.

About Mercy Relief

Headquartered in Singapore, Mercy Relief was established in 2003 to respond to human tragedies and disasters in the Asia Pacific. Today, we are Singapore’s leading independent disaster relief agency with dedicated leadership, capacity building expertise and an affiliate network operating across the entire disaster management cycle.

Mercy Relief provides emergency aid within 72 hours of an international appeal in the aftermath of a disaster. The objective of our longer-term sustainable development programmes is to uplift and empower communities in five key areas: water and sanitation, shelter, sustainable livelihoods, healthcare, and education. For the past 17 years, Mercy Relief has responded to more than 84 human tragedies with more than $44.6 million in relief across 26 countries. We have implemented more than 65 post disaster projects and impacted over 2.5 million lives.

  • Location: Singapore
  • Industry: Humanitarian aid
  • Present in over 26 countries
  • Provides emergency aid within 72 hours of disasters, delivering emergency aid to affected communities

 

DiMuto Results

  • DiMuto Digital Asset Creation (DAC) helped to create digital identities for humanitarian aid items for remote traceability purposes
  • DiMuto blockchain-powered traceability platform provided line-of-sight on operations of humanitarian response in Indonesia and Bangladesh

Key Challenges: Inability to Travel During COVID-19 Made Operations Oversight and Accountability Challenging

Before covid-19, as part of their international response effort, Mercy Relief used to deploy a member from their programmes team as part of their disaster response team to disaster zones. Having a personnel member to oversee the humanitarian aid response, it allowed Mercy Relief to ensure that the ground operations was flowing smoothly and work closely with local partners to provide help needed.

However, the Covid-19 pandemic meant that travelling down to disaster zones was no longer an option. This made oversight of the NGO’s humanitarian response in the different countries challenging.

“Travel disruptions brought on by COVID-19 have made it difficult for our team to be physically present at disaster zones. Partnering with DiMuto helps us maintain transparency and accountability in all our disaster response efforts and assures timely relief to communities most in need,” said Carol Lee, Executive Director of Mercy Relief.

How DiMuto Helps 

All aid items will be tracked using DiMuto’s traceability solutions. With its full-fledged traceability solution, DiMuto is able to create visibility for the entire disaster relief operation – from purchasing of relief supplies to receipt of supplies by affected communities.

Aid items will be digitalized using DiMuto QR labels and tracked on the DiMuto Platform. Relevant shipping and transaction information will be associated with the relevant aid item. This means that Mercy Relief will be able to see the exact resources and documentation information for every single relief effort, down to individual aid items. To ascertain that funds provided to local partners in disaster areas are being used to help affected families and communities, the receipt of aid by affected communities will also be tracked via the DiMuto Receiver App. All records made on the blockchain-powered DiMuto Platform will be immutable and verified, safeguarding accountability and transparency for the entire disaster relief effort.

For instance, as part of their Covid-19 Relief Aid & Assistance programme, Mercy Relief supplied 10 hospitals in South Sulawesi, Indonesia with covid-19 swab booths. With DiMuto, they were able to create a unique digital identity for each of the swab booth, and track their distribution on our blockchain-powered platform.

Mercy Relief provided Covid-19 swab booths, that were tracked and traced by DiMuto

The locally made swab booths allow people with coronavirus symptoms to get tested while bolstering the safety of the medical team and their other patients, helping the hospitals to manage covid-19 cases more effectively.

Mercy Relief team scanning QR codes for traceability of their ground operations on DiMuto platform

Covid-19 aid relief items individually tracked on the DiMuto traceability platform

DiMuto provided Mercy Relief operations team the ability to track individual aid items and maintain accountability in their covid-19 response. By deploying DiMuto blockchain traceability, Mercy Relief can continue to ensure receipt by intended beneficiaries, creating transparency and building trust on-the-ground despite ongoing travel restrictions.

Khairul Massuan, Senior Manager, International Programme of Mercy Relief, commented, “DiMuto’s blockchain technology is not only user friendly but it is simple to use. It ensures real time monitoring of the procurement to the distribution of our relief aid items through the scanning of QR code. It helps us maintain traceability & accountability more efficiently. Thank you DiMuto for the partnership.”

With DiMuto, Mercy Relief is now able to efficiently maintain traceability & accountability for their international humanitarian response throughout the region, even with travel restrictions brought about by the coronavirus.

If you are interested to learn more about how DiMuto can help create visibility and traceability for your business, please reach us here or drop us an email at sales@dimuto.io.  

 

 

 

 

 

Using Traceability For Brand Engagement

Using Traceability For Brand Engagement

DiMuto SMART Marketing helped Pukuna Farms to communicate directly to consumers

About Pukuna Farms

  • They produce and exports exotics fruits from Ecuador  in an easy and effective way.
  • They offer a wide range of fresh products of high quality.
  • Their customers are mainly wholesalers and distributors in Singapore, Hong Kong, the UK and USA .

DiMuto Results

  • DiMuto Digital Asset Creation (DAC) and Trade Platform provided trade traceability
  • With DiMuto traceability system and trade network, Pukuna Farms was able to enter into South East Asia Region
  • SMART Marketing Solutions helped engaged end consumers and strengthen Pukuna brand

Key Challenges:

The main challenge faced by Pukuna Farms was finding a way to expand its market to such an unknown region like Asia, coming from so far away (Ecuador). It is not easy to enter an unknown market and for that, the supplier has to be reliable, where consistent quality is key. Buyers need to be assured that suppliers will sell their fresh produce in good condition and they will be receiving the products as per specified. For that, it is important to have full visibility in the supply chain.

How DiMuto Helps 

Thanks to DiMuto’s traceability solutions, Pukuna Farms was able to establish transparency of its product quality, increasing their reputation as a reliable supplier when it came to the export market. This helped to differentiate Pukuna Farms since it could provide traceability in its supply chain.

Leveraging DiMuto’s Global Trade Network of fresh produce buyers, Pukuna Farms was thus able to expand its export market by supplying DiMutofied pitahayas.

At the same time, DiMuto SMART Marketing digitalizes fresh produce and captures important supply chain information, telling the brand’s story to consumers.

With traceability and digitalization, Pukuna Farms was able to improve sales and branding.

Each Pitahaya is digitalized with DiMuto QR code so it can be tracked and traced on one single platform to provide full visibility as it moves through the supply chain. Product quality, farm information, trade information is captured on the DiMuto platform.

Trade information is visible to supply chain partners in order to establish trade traceability and transparency.

For end consumers, when they scan the QR code with a smartphone, they would be able to see all the information of the product and farm and gain knowledge on product provenance. At the same time, consumers can also take part in lucky draws and provide feedback.

In this way, Pukuna Farms can close the loop and engage end consumers, boosting their brand.

Pukuna Pitahaya with DiMuto QR and Product Page as part of DiMuto SMART Marketing Solution 

Consumers are able to scan the QR code to access product traceability information with DiMuto SMART Marketing

Every Pitahaya has been tagged with a DiMuto QR Code for traceability and consumer engagement


Pukuna was able to tell their Farm story to their end consumers through our digitalization solution

The DiMuto platform is accessible to everyone involved in the business through web and mobile applications.

 

Reach New Markets

 “We are pleased to work with DiMuto to grow the Pukuna brand in Asia and Southeast Asia. With DiMuto’s traceability solution, we are able to create trust with our export customers and also communicate our story to end consumers,” said Santiago Báez, Managing Director of Pukuna Farms.

With DiMuto-verified products and trade, Pukuna was able to access new export markets in Southeast Asia as part of DiMuto’s Global Trade Network, and conduct marketing campaigns to grow their brand.

 

 

 

Traceability With A Story – Morning Glory Farms

Morning Glory Farms Success Story DiMuto Traceability Marketing

Morning Glory Farms is now able to connect with end consumers and tell the story of their Spaghetti Squash – showcasing their farm and educating consumers about the origin of their produce and how to enjoy Spaghetti Squash, closing the feedback loop from farm to fork both locally and in the Southeast Asia region.

About Morning Glory Farms

Morning Glory Farms is a third and fourth generation farm located in the Southern Forests region of Western Australia.

  • Location: Southern Forests, Western Australia
  • Industry: Fresh Produce, Cattle and Sheep
  • Supplies produce to leading supermarket retailers like Coles and IGA
  • Grows diverse range of crops such as stone fruit, sweet corn and spaghetti squash

DiMuto Results

  • SMART Marketing Solutions helped engaged end consumers and strengthen Morning Glory Farms brand
  • DiMuto Digital Asset Creation (DAC) and Trade Platform provided trade traceability that helped move Morning Glory Farms Produce into Southeast Asia

Key Challenges: Engaging End Consumers and Educating Them About Spaghetti Squash to Grow Export Demand

While the spaghetti squash is available in supermarkets around the world, it is still relatively unknown to many consumers, especially in Southeast Asia. Thus, marketing and branding campaigns need to be done to let more people know about the produce, and how to enjoy and cook the produce.

As farmers, Morning Glory Farms found it difficult to reach out to consumers directly and tell the story of their produce. They lacked a simple, cost-efficient method to communicate the produce origins, farming practices and story of their farm to consumers.

The limited consumer awareness and knowledge on spaghetti squash, coupled with their lack of familiarity with the neighbouring region of Southeast Asia, made growing their export market challenging for Morning Glory Farms.

How DiMuto Helps 

As part of DiMuto’s trade solutions platform, the Sales & Marketing Retention & Awareness Tool (SMART) Marketing solution allows small and medium produce growers and suppliers like Morning Glory Farms to conduct cost effective marketing campaigns to engage consumers. When consumers scan the DiMuto QR codes tagged to the Spaghetti Squash, they are able to see its product origin, obtain information about the farm and growing practices, as well as learn new recipes and participate in exciting lucky draws. Consumers are also encouraged to leave feedback on the squash, giving Morning Glory Farms important information about the quality of the product and the consumer experience.

Morning Glory Farms Squash Traceability

Morning Glory Farms Squash with DiMuto QR and Product Page as part of DiMuto SMART Marketing Solution 

The traceability provided by digitalizing their produce also allowed Morning Glory Farms to gain trust with new buyers, access the Singapore market and showcase their produce like Spaghetti and Squash on the retail floor as part of DiMuto’s Global Trade Network.

Morning Glory Farms Squash at Wholesale Market in Singapore

Morning Glory Farms Plums

Morning Glory Farms Plums at Wholesale Market in Singapore

DiMuto Distributor Receiver App

As each carton of plums has been assigned a unique DiMuto QR code, Morning Glory Farms is able to track and trace every single carton of plums on the blockchained DiMuto Trade Platform and share the information with their trade partners. At the point of receiving in the export market Singapore, the distributor can also use the DiMuto app to acknowledge receipt of goods and close the supply chain loop.

Simply scan the carton of produce to begin

Buyers are able to leave immediate feedback related to each carton and each order directly on the DiMuto Platform.

Buyers are also able to upload photos showing the quality of the produce that they have received. Each photo and feedback information will be uploaded onto the DiMuto blockchain-powered Trade Platform under the relevant trade order. Buyers will also have easy access to all the relevant trade documents related to each carton and each individual products – including product certificates, shipping documents, invoices etc. This closes the loop from farm/packinghouse to the buyer/distributor using a single platform. 

Morning Glory Farms produce being retailed in Singapore

With the traceability of their produce, Morning Glory Farms is now able to directly engage consumers easily and get access to new export markets.

Bevan Eatts Morning Glory Farms DiMuto Western Australia Squash

Morning Glory Farms owner Bevan (Left) and son Ewan Eatts, with DiMuto Founder and Chairman Gary Loh (Right)

Bevan Eatts, owner of Morning Glory Farms, commented, “As a grower, it is difficult to reach out to consumers directly and tell our story. With DiMuto’s marketing solution, we are now able to let people know where and how their squash is grown, as well as getting feedback from them – a platform that truly closes the loop from farm to fork.”

With DiMuto-verified products and trade, Morning Glory Farms was able to access new export markets in Southeast Asia as part of DiMuto’s Global Trade Network, and conduct marketing campaigns to grow their brand.

If you are interested to learn more about how DiMuto helps create traceability for fresh produce, please reach us here or drop us an email at sales@dimuto.io.  

Financing The World’s First Blockchained Durians – Queen Frozen Fruit

Financing the world's first blockchained durian, Queen Frozen Fruit tracked & traced fresh durians for each trade and successfully got financed for US$2million

Queen Frozen Fruit is now able to obtain visibility for all their orders, tracking & tracing every single carton and every single individual Queen Durian for their 14 packing houses in Thailand.

About Queen Frozen Fruit

Queen Frozen Fruit is a Thailand-based durian manufacturer and exporter.

  • Location: Thailand
  • Industry: Fresh Produce, Durians
  • Thailand’s Largest Fresh & Frozen Durian Exporter 
  • 14 Packhouses & 4 factories throughout Thailand
  • Est. 400 containers of fresh durians sold to China every year

DiMuto Results

  • Tagged 4 million Durians in 2019
  • Helped finance US$2million worth of trades

Key Challenges: Tracking All Orders & Proving Quality of Durians

Queen Frozen Fruit owns many packing houses and each day, thousands of durians are being processed and packed at each facility. In 2018, the 14 packing houses they owned exported a total of over 10 million durians, and being able to keep track of all their orders and proving the quality of the durians that they packed were key challenges that they were looking to solve.

Thailand Fresh Durian Packing House

Queen Frozen Fruit Fresh Durian Packing House

How DiMuto Helps

With our 4T Track & Trace platform, we provide both the hardware and the software portion of the solution in order for Queen Frozen Fruit to easily implement it. First, we use QR labels (in line with Queen’s branding of course), and tag them to every single durian as well as every single Queen carton. As durians are high value products, it makes sense to track on a product level.

This now means that every durian and every carton is able to be digitalized and assign a digital identity.

To complete the digitalization process, we provide Queen with a mobile application that allows them to scan each durian and upload it onto DiMuto Trade Platform. The mobile platform was best for the manual operations of Queen, where workers were constantly moving around and there were no fixed stations.

Finally, on DiMuto Trade Platform, Queen Frozen Fruit can assign each scanned durian and each carton to the relevant trade order, and attach relevant trade documents including shipping documents, health certificates and more.

Deploying DiMuto 4T Solutions to Durian Packing Houses

As the operations of every supplier differ from brand to brand, country to country and product to product, DiMuto has to tailor each solution implementation.

Each durian and carton is handled manually and tagged by the operations team on the ground.

Each Durian is then scanned using the DiMuto Application.

President of Queen, Kanjana Yaemprai, with the first carton of blockchained durians.

With our platform, Queen Frozen Fruit is able to see every single durian for all their trades.

With the newly added visibility of their trades, Queen Frozen Fruit is now able to have access to financing for their trades that they were unable to obtain before.

With DiMuto-verified products and trade, Queen Frozen Fruit was able to connect with Havenport Investments, a DiMuto Trade Financing partner. They got approved to obtain financing of up to US$2million for their durian exports going to China.

The financing helped to reduce problems caused by a tight cash flow, allowing Queen Frozen Fruit to pay durian farmers on time as well as have more capacity to expand their business.

If you are interested to learn more about how DiMuto helps create traceability for fresh produce, please reach us here or drop us an email at sales@dimuto.io.

Thailand’s Largest Durian Exporter Queen Frozen Fruit Joins DiMuto Trade Network

We are pleased to announce that Queen Frozen Fruit, Thailand’s largest frozen durian exporter and fresh durian distributor, is joining DiMuto Trade Network. In the coming months, we will be implementing our trade blockchain solutions to digitize Queen’s products.


DiMuto CEO Gary Loh with Queen Frozen Fruit President Kanjana Yaemprai


One of Queen Frozen Fruit 14 Thai durian packhouse

DiMuto Digitialized Durian QR Code
Each fresh durian tagged for traceability 

About Queen Frozen Fruit

Queen Frozen Fruit is a Thailand-based durian manufacturer and exporter.

  • Location: Thailand
  • Industry: Fresh Produce, Durians
  • Thailand’s Largest Fresh & Frozen Durian Exporter 
  • 14 Packhouses & 4 factories throughout Thailand
  • Est. 400 containers of fresh durians sold to China every year

Major Apple Exporter Xing Ye Yuan Joins DiMuto Trade Network

We are pleased to announce that Dalian Xin Ye Yuan Group, a major fruit producer, importer and exporter from China, is joining DiMuto Trade Network. In the coming months, we will be implementing our trade blockchain solutions to digitize Xin Ye Yuan’s products.
Liu Yan, CEO of Dalian XingYeYuan with Gary Loh, Founder and Chairman of DiMuto 
Xing Ye Yuan Apple Packhouse
Xing Ye Yuan Apples being cleaned before packing

About Xing Ye Yuan

Founded in 2000, Dalian XingYeYuan group is a leading enterprise specialized in fruits growing, conditioning, repacking and sales, with more than 2,000 employees all over China and an annual turnover of 308 million USD. Around 28 varieties of fruits from XingYeYuan are supplied to more than 1000 supermarkets stores in China. They have been awarded “BEST SUPPLIER FOR WAL-MART” for eight consecutive years. XingYeYuan owns two apple processing plants (production capacity of 20 tons / day) and one pomelo processing plant (production capacity of 50 tons / day), for a total storage capacity of around 16600 tons, all three equipped with modern imported sorting and packing machines. The company has got the BRC/HACCP/GAP certifications. The company’s business covers not only domestic fruit production and processing, but also import and export. Xin Ye Yuan’s main export commodities are apples, pomelos and citrus. Those items are exported to Canada, Indonesia, Singapore, Thailand, Malaysia, Italy. They now import more than 10 varieties of fruits from 11 different countries.