CEO Gary Loh Joins Produce Marketing Association Global Development Committee

DiMuto CEO Gary Loh has been invited to join the Global Development Committee of the Produce Marketing Association (PMA) for 2021.

The Produce Marketing Association (PMA) is a trade organization that represents companies from all segments of the global fresh produce and floral supply chain. PMA aims to connect, inform, and offer industry solutions to enhance the prosperity of its members and is increasingly seen as a trusted resource and thought leader for the growth of the global fresh produce and floral industry.

The Global Development Committee (GDC) is a committee that seeks to foster global business connections and intelligence for current and future PMA members and support the organization’s global growth strategy. The GDC works to identify global issues affecting the fresh produce and floral industries and serves as the first line of sight to identify global growth opportunities. It is also part of PMA’s overall mission to bring together the global communities of fruits, vegetables, and flowers to cultivate a healthier world.

Recently, the PMA GDC met in Singapore to understand the challenges and opportunities faced by producers in Southeast Asian markets, as well as in Spain, a European leader in the production of fruits and vegetables, in order to provide solutions to challenges in these economies.

“The lack of visibility in the Messy Middle of fresh produce supply chains has contributed to issues around food safety and food waste. The pandemic has hit the industry hard, and there has been much discussion around how technologies like blockchain can help solve some of the problems faced by the value chain. I look forward to helping PMA and its members explore applicable solutions for the challenges facing the global fresh produce and floral industry,” said Gary Loh, Chief Executive Officer of DiMuto.

“The Covid-19 pandemic has caused widespread disruption in the fresh produce industry, driving change at an accelerated pace, affecting how the industry works, lives, eats, moves, and uses technology. Looking at how the industry can become more resilient to such disruptions, as well as recovery and growth opportunities in various markets, will be a key focus for the incoming committee,” said Nancy Tucker, Vice President of Global Business Development at PMA.

Listen to PMA’s podcast PMA Takes on Tech and join our CEO Gary Loh, along with Vonnie Estes, Vice President of Technology at PMA, Seana Day, Partner at Better Food Ventures, and Kim Rui, Global Head of FreshCloud Infrastructure and Analytics at AgroFresh, as they discuss how technology can help growers, packers, and shippers across the value chain, especially in the First Mile and the Messy Middle.

Access the podcast here – https://bit.ly/2UEoRwg