[Whitepaper]Collaborative Commerce happens when businesses conduct trade in an open, transparent manner with sustainable, fair practices and sharing of information. Collaborative commerce is enabled by Trackability, Traceability, Transparency, therefore building Trust.
It will be commonplace for participants and even competitors to share knowledge and work with each other to grow the community as a whole. The fundamental principle of Collaborative Commerce is creating a community of participants with trust and transparency. Participants are encouraged to coordinate, communicate and cooperate with each other to maximize efficiency and profitability.