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CEO Gary Loh Joins Produce Marketing Association Global Development Committee

DiMuto CEO Gary Loh has been invited to join Produce Marketing Association’s Global Development Committee for 2021.

The Produce Marketing Association (PMA) is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA aims to connect, inform and deliver industry solutions to enhance members’ prosperity and is increasingly seen as a trusted resource and thought leader for the growth of the global produce and floral industry.

The Global Development Committee (GDC) is a committee aiming to foster global business connections and intelligence for current and future PMA members, and support the global growth strategy of PMA. The GDC works to identify global issues that impact the produce and floral industries and is the first line of sight to identify global opportunities for growth. It is also part of PMA’s overall mission to bring global fruit and vegetable and floral communities together in order to cultivate a healthier world.

Recently, the PMA GDC has met up in Singapore to understand the challenges and opportunities faced by producers in Southeast Asia markets, as well as in Spain, a European leader in production of fruits and vegetables, so as to provide solutions to challenges in these economies.

“A lack of visibility in the Messy Middle of global produce supply chains has contributed to problems with food safety and food waste. The pandemic has hit the industry hard, and there has been much conversation around how technology like blockchain can help to solve some of the problems faced by the value chain. I look forward to helping PMA and its members explore applicable solutions for challenges faced by the global fresh produce and floral industry, ” said Gary Loh, Chief Executive Officer of DiMuto.

“The Covid-19 pandemic has led to widespread disruption of the fresh produce industry, driving change at a rapid pace, affecting the way the fresh produce industry works, lives, eats, moves and uses technology. Looking at how the industry can work towards becoming more resilient towards such disruptions, as well as recovery growth opportunities in the various markets will be a key focus for the incoming committee,” from Nancy Tucker, Vice President, Global Business Development of PMA.

Listen to PMA’s podcast PMA Takes on Tech, and join our CEO Gary Loh, along with Vonnie Estes, VP of Technology at PMA, Seana Day, Partner at Better Food Ventures and Kim Rui, Global Head, FreshCloud Infrastructure and Analytics at AgroFresh, as they discuss how technology can help growers, packers and shippers along the value chain, especially in The First Mile and Messy Middle.

Access the podcast here – https://bit.ly/2UEoRwg