The issue of food safety is, now more than ever, at the public’s top of mind.
China recently discovered heavy traces of the coronavirus in the meat and seafood trading sections of wholesale markets in Beijing and China’s supermarket shelves cleared of imported fish and meat amidst concern about the virus being imported from Europe.
This has led to government agencies like Singapore’s SFA to issue a statement to clarify that there is currently no evidence showing the coronavirus can be spread through salmon or food packaging.
Incidents like the above can lead to a lot of disruption for the growers and suppliers of our global food ecosystem. Even with clarification statements from authorities in Norway, consumer perceptions will undoubtedly be shaken by such uncertainties and consumer speculation may still exist.
A Need to Foster Consumer Confidence in Our Food Supply Chain
This then highlights the need to bolster consumer confidence in our food supply chain. But food producers around the world may find it challenging to show, for certainty, that the food they provide to consumers is safe due to a lack of visibility of the current food supply chain.
This is despite the fact that there exists many global food safety guidelines and standards such as the Global G.A.P, the worldwide standard for good agricultural practices, as well as country-specific and trade-specific associations and agencies governing food safety and hygiene.
On top of this, in many food production sites, food safety, and personal guidelines such as adequate personnel training, effective supervision, good hand washing practices, wearing gloves and masks etc are actively enforced and has been the norm for quite some time.
It is perhaps telling that Produce Marketing Association, global fresh produce and floral trade association with over 53,000 industry professionals from over 2,900 companies, launched the Joy of Fresh campaign during the pandemic to reassure consumers about the availability and safety of fresh produce.
A 2018 study done by the International Food Information Council Foundation found that consumers get their food safety information through third party channels such as news article, friends/family members, or government agencies.
Given the current state of food safety, the question that agrifood players need to ask will be how can they directly communicate to consumers regarding food safety information in a timely, accurate, and verified manner?
Communicating Food Safety to Consumers Begins with Digitalization
The answer to this perennial struggle may lie in digitalization.
When every single carton of food products and every single product is digitized, agrifood players such as farmers, growers, packers, importers, distributors, retailers are then able to track and trace every carton and every product, even up till when consumers purchase the food. With digitization, not only do we have the digital footprint of the food product, but we can marry it with the physical characteristics of the product – namely the condition of the product, the temperature, the location and so on.
When we connect the dots of the food supply chain by having both the data from digital documentation associated with supply chain movements and the data of the physical condition of the food product, food system stakeholders will enjoy supply chain visibility that gives them the ammunition to confidently communicate to consumers the good work that they have done.
So how can we digitize the food supply chain to reap such benefits?
DiMuto 4T Suite Solutions
With DiMuto 4T Suite Solutions, agrifood players are able to track fresh produce and food products as they move through the supply chain to ensure compliance with hygiene and safety regulations.
DiMuto 4T Suite enables producers to digitize their products for seamless food traceability and supply chain visibility. Powered by blockchain, AI, and IoT, blockchain’s incorruptible traceability features allow agricultural products like fresh produce, livestock and seafood, as well as food ingredients to be actively tracked throughout the supply chain.
At the upstream of the food supply chain, unique DiMuto QR Codes and our proprietary Digital Asset Creation devices, DACky, are able to help create a digital identity for every single carton of food product and every product. We also use a combination of AI & IoT in our DACky devices to capture data about produce conditions that can help with quality assurance regarding food safety.
DiMuto QR Codes allows traceability of every single fruit throughout the supply chain
On our blockchain-powered DiMuto Platform, companies can record any and all certifications required by the industry of the particular product offered and associate it with the particular product. The immutability of our records deters fraud and helps attest that the company is carrying out good health and hygiene practices.
At the same time, we are also able to capture poor quality fruit that is not safe to consume on our system. Buyers and importers receive goods that do not fulfill orders specifications or products that have some form of quality issues. Our Dimuto Receiver App allows buyers to record issues immediately upon arrival and capture a photo of any food quality issues on one single platform. Thus, this helps to strengthen the visibility of the supply chain and safeguard food safety.
Find out how we were able to track every single carton with quality issues and visual evidence showing the poor physical condition of the fruit for a Thai importer for a shipment of US Citrus here.
DiMuto SMART Marketing
With food traceability, companies and producers can then communicate to consumers and show that the proper handling processes have been done, product certifications have been verified. Our marketing module, DiMuto SMART Marketing, allows companies to easily communicate this traceability story to consumers with DiMuto SMART Marketing.
Now consumers can scan the Dimuto QR code tagged on each product, and access product information and verified certificates that have been captured on our blockchain and learn about produce origins and get to know their food producers.
The added level of visibility on their food source will alleviate concerns about food safety and help with building confidence in a brand that is traceable and transparent with their food handling and food safety information.
Thus, in addition to current communication channels, companies are now able to directly communicate to end consumers and build trust with consumers.
Read more about how we have helped Morning Glory Farms to tell their traceability story to consumers and build their brand in new export markets.
Food Recall & Food Safety Outbreaks Continues to Plague the Industry
Food safety recalls due to either contaimination of foregin material or foodborne illnesses are common – just take a look at the top 50 recalls of 2019 in the US.
The 2018 outbreak of E. coli infections related to romaine lettuce from the Yuma growing region took about three months to resolve, resulting in 210 sick people, 96 hospitalizations, and five deaths. Most recently, the FDA is working with retailers to ensure the potentially adulterated Freshworld bagged salad products are effectively removed from the market place in the June 2020 Cyclospora outbreak.
The lack of visibility of the supply chain makes investigation time consuming. Companies can get in front of this and conduct efficient recalls and directly communicate to consumers.
With DiMuto Solutions, products can also be easily recalled, aiding in limiting the spread of the disease (regardless of whether the disease is due to a pandemic virus or a food pathogen) due to additional traceability down to individual product levels. If an affected product needs to be recalled, consumers can just simply scan the QR and will be notified by a pop-up if there is a problem with their product.
Therefore, in addition to transmitting security and confidence to consumers, our solution can also help retailers to quickly and efficiently find a contaminated product. Traceability could reduce exposure to the risks of food outbreaks by making it faster, more efficient, and feasible to contain the impact of food contamination.
This helps create a food system that can better meet food safety standards for end consumers in a timely and precise manner.
The Future of Food Safety
So what does the future of food safety look like?
With the increased consumer focus on food safety and the urgency to foster consumer confidence in the food system, it is imperative that we look at digitalization and traceability as a solution to be more efficient and coordinated when issues concerning food safety occur.
Be on the forefront of food safety with DiMuto.
In light of the current coronavirus crisis, we remain committed to helping agrifood players trade better and build a more transparent food supply chain. If you are interested to find out how DiMuto can help your business, please reach us here or drop us an email at sales@dimuto.io.
[PRESS RELEASE]
DiMuto Kickstarts Produce Traceability for Ecuadorian Exotic Fruits Grower Pukuna Farms for Its Asian Export Market
DiMuto, a tech-based trade solutions platform, commences produce digitization for Pukuna Farms, an Ecuadorian grower and supplier of pitahayas, passionfruit and sweet cucumber
The digitization of Pukuna Farms’ fresh produce will help the Ecuadorian grower with supply chain visibility and consumer engagement
Pukuna Farms is also looking to leverage DiMuto’s trade network to grow its Asian export market beyond its current presence in Singapore, Hong Kong, UK and US
The deal with Pukuna Farms continues DiMuto’s expansion in Latin America, a major agriculture producing and exporting region
Partnership with Pukuna Farms to underscores the 360 approach to solving global agri-food supply chain challenges that DiMuto trade platform brings beyond just supply chain traceability
Singapore, 24 June 2020 – DiMuto, a trade technology solutions platform that provides end-to-end supply chain visibility for global agri-food businesses, will deploy its trade traceability solutions for Pukuna Farms, an Ecuadorian supplier of exotic fruits.
Using DiMuto’s 4T Suite Solutions, Pukuna Farms will tag its pitahayas for produce traceability and supply chain visibility. Pukuna Farms will also tap on DiMuto SMART Marketing services to strengthen its brand presence within Asia and engage end consumers with its traceability story while leveraging DiMuto’s Global Trade Network in Asia and beyond.
Pukuna Farms is a producer and exporter of exotic fruits from Ecuador and Peru. Collaborating with farmers in the regions of Palora, Imbabura, Ambato, Riobamba and Piura, Pukuna offers a growing range of fresh exotic fruits including pitahayas, passionfruit and sweet cucumber for its customers in Singapore, Hong Kong, America and United Kingdom.
“We are pleased to work with DiMuto to grow the Pukuna brand in Asia and Southeast Asia. With DiMuto’s traceability solution, we are able to create trust with our export customers and also communicate our story to end consumers,” said Santiago Báez, Managing Director of Pukuna Farms.
The DiMuto 4T Suite Solution creates traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages. Individual products and cartons are tagged with DiMuto QR codes to assign each one a digital identity. These products and cartons are then digitalized through DiMuto’s proprietary Digital Asset Creation devices (DACky). All critical information at each supply chain milestone is also recorded on the DiMuto Platform to truly close the supply chain loop on one single platform. This facilitates transparency in the supply chain, creating trust amongst trade partners.
As part of DiMuto’s trade solutions platform, the Sales & Marketing Retention & Awareness Tool (SMART) Marketing solution allows small and medium produce growers and suppliers to conduct cost effective marketing campaigns to engage consumers. When consumers scan the DiMuto QR codes tagged to individual food products, they are able to see the origin of their product, obtain information about the farm and growing practices, as well as learn new recipes and participate in exciting lucky draws. Consumers are also encouraged to leave feedback on their produce, giving brand owners important information about the quality of the product and the consumer experience.
Mr Gary Loh, DiMuto’s Founder and Chief Executive Officer, said, “We are tremendously excited to collaborate with Pukuna Farms. With the visibility provided as the fruits move through the supply chain, our 360 trade solutions can help Pukuna solve challenges including trade disputes and lack of consumer engagement that typically plague produce exporters.”
The deal with Pukuna Farms follows closely after a funding round for DiMuto’s latest investor, Latin Leap, a Venture Capital Studio focusing on opening up opportunities in Latin America for Southeast Asian tech-scale ups, as well as a technology partnership with Corporacion Industrial Uruapan (CIU), a Mexican company dedicated to designing and manufacturing post-harvest processing machinery.
To date, DiMuto has tagged over 30 million fruits and tracked and traced over US$100million worth of agri-food trades. With presence in 7 countries including China, Indonesia, Singapore, Thailand and Australia, the collaboration with Pukuna Farms will strengthen DiMuto’s reach in Latin America.
Pukuna Farms Ecuadorian Pitahayas that has been tagged on both carton and fruit level arriving in Singapore
Every Pitahaya has been tagged with a DiMuto QR Code for traceability and consumer engagement
Consumers are able to scan the QR code to access product traceability information with DiMuto SMART Marketing
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About Pukuna Farms
Pukuna Farms produces and exports exotics fruits from Ecuador and Peru in an easy and effective way. We collaborate with farmers from the regions of Palora, Imbabura, Ambato, Riobamba and Piura to offer a wide range of fresh products of high quality.
Our customers are mainly wholesalers and distributors in Singapore , Hong Kong , the UK and US. We have established a stable group of customers that allows us to offer smoother logistic and better service to our customers.
About DiMuto
DiMuto is in the business of creating trust. We provide global supply chains with a trade technology platform built on 4Ts: Tracking, Tracing, Transparency and Trust – thus demystifying global trade and enabling collaborative commerce.
The DiMuto 4T Suite Solution, a 4-part trade technology solution combining blockchain, AI and IoT, creates end-to-end trade visibility and forms building blocks for further value creation in trade financing, product marketing and data analytics. Since 2018, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform. We work with a global portfolio of clients in over countries and five continents.
DiMuto is founded by chief executive officer Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group. For more information, please visit www.dimuto.io.
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For media queries, please contact:
HuiMin LEE
Email: huimin@dimuto.io
DiMuto recently digitized US oranges that landed in Thailand and helped create a new level of visibility for the citrus trade. Read on to find out how did DiMuto help to solve the challenges of moving produce with no visibility.
The Challenge: Resolving Trade Disputes
What happens in the fresh produce trade every day? Currently, global produce trade is being conducted with little to no visibility of the supply chain, making resolving trade disputes over quality issues an inefficient process that consumes considerable time and manpower spent on gathering, collating and verifying information related to the trade.
The Messy Middle of Global Produce Supply Chains
Today, global fresh produce supply chains are extremely complex. This results in a disconnected visibility of the supply chain where companies are unable to track products as they move across borders. The lack of full visibility creates what is known as the “Messy Middle” – where miscommunications, misinformation, and trade disputes thrive due to the lack of data and information flows.
Having to Rely on The Benefit of The Doubt
With the lack of visibility in this “Messy Middle”, buyers and suppliers of fresh produce often have to rely on the benefit of the doubt in each trade transaction when something goes wrong. Because information is found over social messaging apps, emails and their individual ERP systems, it is often difficult to have the whole truth of the situation.
This makes it more difficult to create trust and long-term partnerships, especially with new buyers or suppliers.
The Messy Middle Nightmare Begins – “Your Oranges Have Snowballs”
An order for a container of oranges was placed by a fresh produce importer in Thailand to a citrus supplier in the US. This was a first-time order between the buyer and the supplier. Unfortunately, there ended up being a delay of 10 days in the shipment arrival date, which caused mould and snowballs to occur on the oranges, as well as moisture-damaged carton boxes.
Traditionally, the buyer would send the photos of the cartons on Whatsapp. With just Whatsapp photos, it is difficult to verify the information, thus dragging out the trade dispute resolution process.
No Data, No Visibility
Often, buyers and importers receive goods that do not fulfil order specifications, or products that have some form of quality issues. Moreover, the defects are only known only when the fruit or produce have arrived due to a lack of product visibility. This makes trade dispute resolution challenging.
For this citrus trade, the Thai importer was:
Unable to see physical condition of product until arrival
Unable to show full extent of damages
Unable to prove when goods were received
This becomes a huge problem, especially when each container of fresh produce can easily value from $50,000 to $150,000.
Creating The Benefit of Truth
Created by trade for trade, DiMuto brings visibility to the agri-food trade, bringing the benefit of truth to players in the food production ecosystem.
Using the DiMuto 4T Suite Solution, a 4-part trade technology solution combining blockchain, AI and IoT, DiMuto digitalizes the agri-food supply chain for data visibility and trade transparency, aiming to solve the industry’s various challenges such as food waste, food safety and food sustainability.
The DiMuto 4T Suite Solution creates traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages. Individual products and cartons are tagged with DiMuto QR codes to assign each one a digital identity. These products and cartons are then digitalized through DiMuto’s proprietary Digital Asset Creation devices (DACky). Buyers can then use the DiMuto Receiver App to acknowledge the receipt of goods and provide feedback, all recorded on the DiMuto Platform to truly close the supply chain loop on one single platform. With the visibility provided by data captured as the product moves through the supply chain, DiMuto helps to reduce disputes over quality and creating trust amongst trade parties.
Easily track & trace every single carton and every single produce for all your produce trade using DiMuto 4T Suite Solution
DiMuto helps provide increased supply chain visibility for both suppliers and buyers:
Receipt of goods and feedback done on a single platform
Able to track quality issues down to individual cartons
Easily access product photo and related trade documents
An Evidence-based and Data-backed Trade Dispute Resolution
Using our solution, the Thai fresh produce importer was able to efficiently show the full extent of the damages and quality issues for all the affected cartons on one single platform, effectively speeding up the trade dispute resolution process.
DiMuto 4T Suite Solutions allows the tracking of all trade information, including product quality information, to be done on one single platform. The information regarding each trade is shared between the buyer and the supplier, giving both the benefit of truth. Importantly, shipping information, trade document information as well as product quality information can be found all on the DiMuto Platform.
On the buyer’s side, DiMuto Receiver App allows buyers to record issues easily and provide proof of quality issues on one single platform. Every single carton with quality issues is tracked along with visual evidence showing the poor physical condition of the fruit, as well as the acknowledgment of goods being received. This helps buyers to prove what is going on on their end across the world, and for suppliers to verify the story.
This helps to facilitate trust and creates an evidence-based trade dispute resolution process.
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If you are interested to find out how DiMuto can help your business, please reach us here or drop us an email at sales@dimuto.io.
Download our full case study PDF here.
The Poor Shape of Global Food Supply Chains Today
It is no secret that the ongoing pandemic has wreaked havoc in global food supply chains – think food waste from border lockdowns, farm labour shortages and inflexible supply chain, so much so that we have the United Nation declaring an “impending global food emergency” due to the pandemic, and the World Bank warns of food supply chain disruptions threatening food availability.
Managing Cash Flow is Imperative for Survival and Growth in Covid19
Given the added chaos of covid19, it is now more important than ever to ensure that agrifood companies, such as fresh produce importers and exporters, to maintain a healthy cash flow for sustainable growth. One way to do that is to accelerate and unlock working capital trapped within supply chains.
However, given the complexity of modern global food supply chains, agrifood players typically do not have full visibility of their supply chain, and more importantly, the physical product that they are selling – once the apples leave the packing houses, growers, packers, and exporters usually do not have real-time visibility on the apples as they travel further downstream.
Visibility is Key to Managing Recovery
Real-time data on your physical food products lays the essential groundwork for actionable insights, predictions, and inputs to planning supply and demand, and cash flow requirements. In other words, visibility is key.
How can we do create such visibility?
The first step: digitizing your products.
To begin, DiMuto 4T Suite Solutions digitizes physical products with unique DiMuto QR codes, assigning every single carton and every single product a digital identity that can be tracked as it moves along the supply chain.
How to ascertain the condition of your product?
DiMuto 4T Suite Solutions uses our proprietary DACky to capture a photo of every single carton before it leaves the packinghouse, and also at the point of receipt, successfully providing visibility of product conditions at critical points of the supply chain.
These are then recorded on our DiMuto Platform – a single platform recording all details of every single trade transaction.
Building Trust with an Ecosystem of Visibility
Supply chain visibility is not achieved in silos; for true full visibility, solutions need to create an ecosystem of visibility that work for all relevant players in the food supply chain.
How can we make sure there’s visibility for all relevant stakeholders?
The complexities of food supply chains cannot be ignored. For true full visibility, solutions need to address operational concerns as well as different existing systems used by the multitude of players in a single supply chain.
DiMuto 4T Suite Solutions uses a combination of blockchain, AI and IoT to solve this challenge. We provide DACkys that are able to cater to manual, semi-automatic and automatic packing lines. Our Platform is able to record all relevant documents from both exporters and importers, sellers and buyers. Our Receiver App is a low-barrier mobile solution for downstream players.
It is only with an effective ecosystem of technology can full supply chain visibility be achieved, and the right data be collected.
Visibility Helps Unlock Working Capital
Given the disruptions and inventory shortages in the covid19 environment, it is imperative that procurement and finance/treasury functions to be more aligned. Thus, the next part to the equation would be getting product visibility to get more working capital.
How is this applicable in fresh produce industry?
Oftentimes, trade disputes lengthen cash conversion cycle. Visibility of the condition and quality of the product effectively accelerates the cash conversion cycles by resolving trade disputes in an efficient and factual manner. Learn how we have solved trade disputes for a Peruvian avocado supplier here.
Furthermore, having this added visibility of perishable food products opens up trade financing opportunities and unlocks working capital from receivables. Supplier financing supplier financing ensures financial viability of suppliers and resilience of supply chains while allowing buyers to maintain extended payment terms. Read about how we helped finance US$2million worth of fresh durian trade here.
In essence, we need to have product visibility throughout the supply chain and be able to utilize this visibility to unlock more working capital.
With a better managed cash flow, businesses then can better respond to and recover from disruptions brought by covid-19.
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If you are interested to find out how DiMuto can help your business, please reach us here or drop us an email at sales@dimuto.io.
[Press Release DiMuto]
DiMuto Announces Partnership with Leading Global Post Harvest Automation Manufacturer Corporacion Industrial Uruapan (CIU) to Boost Digital Asset Creation Capabilities for Global Agri-Food Trade
DiMuto, a tech-based trade solutions platform, partners Corporacion Industrial Uruapan (CIU), a Mexican company dedicated to designing and manufacturing post-harvest processing machinery, to innovate and transform global agri-food trade
The new partnership will see DiMuto working together with CIU to boost digital asset creation capabilities for supply chain visibility and trade traceability in the fresh produce industry
CIU has over 30 years of industry experience and a global presence spanning 800 projects in over 12 countries including US, Peru, Chile, Brazil, Israel and more
Singapore, 4 May 2020 – DiMuto, a trade technology solutions platform that provides end-to-end supply chain visibility for global agri-food businesses, has partnered with Corporacion Industrial Urupan (CIU), a leading automation company specializing in designing and manufacturing Computerized Sorting Machines, to innovate and transform the global agri-food supply chain.
The collaboration will see the two firms join forces to boost digitalization capabilities for the produce industry by further enhancing the DiMuto Digital Asset Creation devices, otherwise known as DACky, that DiMuto uses to digitalize fresh produce into traceable digital assets. The proprietary DACky is able to uniquely tag, photograph, and track every carton and every fruit at the packinghouse, creating visibility in the agri-food trade.
With over 30 years of experience in the post-harvest sector, CIU is a Mexican company dedicated to the design and manufacture of machinery for the agricultural sector in the area of post-harvest. CIU develops automated and semi-automated packaging lines capable of selecting, through an artificial vision system, a wide variety of fruits and vegetables by weight, colour, size, defect, and shape. CIU’s trajectory and evolution is supported by the design and manufacture of more than 800 projects that have been installed in different parts of Mexico and in other countries, such as: the United States of America, Peru, Colombia, Dominican Republic, Honduras, Guatemala, El Salvador, Panama, Chile, Brazil, and Israel.
“Over the past decades, we have built an incredible foundation as the leading post-harvest automation manufacturer in the industry, helping hundreds of companies to improve the efficiency of their packinghouse operations. Working with DiMuto gives us an opportunity to scale our business in the traceability frontier and help us reach the Asian and Southeast Asian markets,” said Enrique Martínez Ayala, Chief Executive Officer and Owner of CIU.
The partnership will also look at shortening the onboarding process towards their digitalization journey for agri-food customers around the world, as well as achieving seamless integration into operational workflows. The new improvements will strengthen DiMuto’s 4T Suite Solution – a four 4-part trade technology solution combining blockchain, AI and IoT aiming to create traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages.
“At DiMuto, our vision is to transform the way global agri-food trade is being conducted, especially in the fresh produce industry,” said Gary Loh, Founder and Chief Executive Officer of DiMuto. “By working together with CIU, we are accelerating our pace of innovation to bring visibility to global agri-food trade.”
Enterprise Singapore supported DiMuto’s internationalization journey in Latin America by providing market insights, sourcing suitable in-market partners, patent filing, proof of concept and assisting with business development and branding efforts.
Clarence Hoe, Global Markets Director of Enterprise Singapore said “We congratulate DiMuto on this new partnership with CIU. We are excited to see growing collaborations between Singaporean and Mexican companies which lead to the development of more effective solutions to meet the growing digitalization demand in Mexico. We wish them every success.”
“This new alliance between Corporativo Industrial Uruapan (CIU) and Dimuto (a unique combination of Singaporean block chain innovations and top Mexican food industry hardware) clearly exemplifies the commitments established during the last official visit of Prime Minister of Singapore Lee Hsien Loong, to Mexico last November, where he and President Andres Manuel Lopez Obrador vowed to consolidate a strong, economic and strategic trade partnership between our nations. The high-standard Comprehensive and Progressive Trans-Pacific Partnership Agreement (CPTPP), as well as the negotiations that are taking place to ensure that Singapore becomes an associate state member of the Pacific Alliance, will facilitate and enhances these efforts. Furthermore, the association of these two innovative agri-tech companies highlights the great capabilities for technological innovation displayed by Mexico and Singapore, also showcase how they will strengthen agroindustry value chains and ensure state of the art Farm to Table traceability for bilateral and intraregional trade,” said Amb. Agustin Garcia -Lopez Loaeza, Ambassador of México in Singapore.
The joint effort between DiMuto and CIU brings together the strengths of both companies to innovate and revolutionize agri-food supply chain visibility. Working together provides an exciting global opportunity to leverage CIU’s automation prowess alongside DiMuto’s trade expertise.
This collaboration closely follows DiMuto’s latest investment from Latin Leap, a Venture Capital Studio focusing on opening up opportunities in Latin America for Southeast Asian tech-scale ups, and its partnership with International Pineapple Organization, a global trade organization for pineapple growers. To date, DiMuto has tagged over 30 million fruits and tracked and traced over US$100million worth of agri-food trades. With presence in 7 countries including China, Indonesia, Singapore, Thailand and Australia, the partnership with CIU will strengthen DiMuto’s footprint in the fresh produce industry in Latin America.
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About DiMuto
DiMuto is in the business of creating trust. We provide global supply chains with a trade technology platform built on 4Ts: Tracking, Tracing, Transparency and Trust – thus demystifying global trade and enabling collaborative commerce.
The DiMuto Track & Trace blockchain platform creates end-to-end trade visibility and forms building blocks for further value creation in trade financing, product marketing and data analytics. Since 2018, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform. We work with a global portfolio of clients in over seven countries and five continents.
DiMuto is founded by executive chairman Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group. For more information, please visit www.dimuto.io.
About Corporacion Industrial Uruapan
CORPORACION INDUSTRIAL URUAPAN (CIU), is the only 100% Mexican company dedicated to the design, manufacture and marketing of Computerized Sorting Machines within the agricultural sector in the post-harvest area. Founded in 1985 in the city of Uruapan, Michoacán, Mexico, CIU has managed to position itself as a solid company at the national level, having an increasing presence in international markets.
Each of our projects follow a methodology that is tailored to the specific needs of the client, for this we have a large work team, made up of various processes made up of professional staff and trained to respond in a timely and effective manner to the needs that are present.
About Enterprise Singapore
Enterprise Singapore is the Singapore government agency championing enterprise development. It also supports the growth of Singapore as a hub for global trading and startups.
The agency attracts global commodities traders to establish their global or Asian home base in Singapore. Today, Singapore is a leading global trading hub with a complete ecosystem for the energy, agri-commodities and metals & minerals trading clusters. Singapore is also home to many global enterprises, startups and investors that operate in its robust pro-enterprise environment.
Enterprise Singapore builds trust in Singapore’s products and services through quality and standards. Renowned for their dedication to quality and innovation, Singapore companies make ideal business partners.
With Enterprise Singapore’s global network in over 35 locations spanning many developed and emerging markets, it connects businesses with relevant Singapore companies for their business expansion.
Visit www.enterprisesg.gov.sg for more information.
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For media queries, please contact:
HuiMin LEE
Email: huimin@dimuto.io
DiMuto recently digitized avocados from Peru coming into Singapore and helped create a new level of visibility for the avocado trade. Read on to find out how did DiMuto help to solve challenges of moving produce with no visibility.
The Challenge: Operating in The Land of The Blind
What happens in the fresh produce trade every day? Currently, global produce trade is being conducted with little to no visibility of the supply chain, leaving plenty of room of mistakes that create a heavy burden of proof faced by suppliers when things go wrong.
Global Popularity of the Avocado
The avocado is one of the most popular fruit in the world. In 2017, FAO estimates that the global production of avocados reached 5.71 million tonnes.
Avocados are grown mainly in the Southern hemisphere and have to be transported thousands of miles to consumers all over the world – In 2018, according to FreshPlaza, the world imported 2.5 million tons of avocados worth $ 6.1 billion dollars.
Ripeness is critical for fresh avocados
Due to the transit time, it is essential for avocados to be transported in optimal cold chain conditions to maintain freshness of the fruit that can extend the shelf life of avocados by 2 weeks.
Avocado transportation differs for each market, and for different seasons, with recommended storage and handling temperatures ranging between 3.3°C – 6°C from Mission Produce. Low maturity fruit will maintain its quality and shelf life at slightly warmer temperatures such as 5.5°C whereas cooler temperatures around 3.3°C will extend shelf life of ripe avocados.
Ripeness is determined visually with the skin colour and markings on the avocado. Buyers would need the avocados to be as green as possible. Visual inspection of skin colour is done to determine freshness and there is typically a tolerance of est. 5 – 10% for markings and spots.
The Messy Middle Nightmare Begins – “Your Avocados Are Too Ripe”
For the avocado, a hugely popular fruit, tonnes and tonnes are moved across borders every day with no visibility once it leaves the packinghouse.
Thus, it is not uncommon to end up in trade disputes similar to the situation that our Peruvian supplier faced:
At the buyer’s request, the supplier submitted photos of the carton of avocados that they were selling to the buyer through the Whatsapp Group they were in. The photos showed that the avocados were all green and that the pellet was in perfect condition.
However, upon arrival, the Peruvian supplier received photos showing that the avocados were too ripe, and that the pellet was damaged, potentially causing bruising and damage to the fruit.
No Data, No Visibility
Suppliers are unable to show what, where and how the trade went wrong. With no data, suppliers often bear the cost of such errors.
For this avocado trade, the peruvian supplier was:
Unable to verify when the good was received
Unable to verify which carton had the issue
Unable to verify if damage was done by logistics 3rd party
Such trade disputes can cost suppliers up to 5-10% of every trade.
Becoming The One Eyed King
Created by trade for trade, DiMuto brings visibility to the agri-food trade.
Using the DiMuto 4T Suite Solution, a 4-part trade technology solution combining blockchain, AI and IoT, DiMuto digitalizes the agri-food supply chain for data visibility and trade transparency, aiming to solve the industry’s various challenges such as food waste, food safety and food sustainability.
The DiMuto 4T Suite Solution creates traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages. Individual products and cartons are tagged with DiMuto QR codes to assign each one a digital identity. These products and cartons are then digitalized through DiMuto’s proprietary Digital Asset Creation devices (DACky). Buyers can then use the DiMuto Receiver App to acknowledge the receipt of goods and provide feedback, all recorded on the DiMuto Platform to truly close the supply chain loop on one single platform. With the visibility provided by data captured as the product moves through the supply chain, DiMuto helps to reduce disputes over quality and creating trust amongst trade parties.
Easily track & trace every single carton and every single produce for all your produce trade using DiMuto 4T Suite Solution
DiMuto helps provide increased supply chain visibility for both suppliers and buyers:
Receipt of goods and feedback done on a single platform
Able to track quality issues down to individual cartons
Easily access product photo and related trade documents
Using our solution, the Peruvian avocado supplier is able to show that they did indeed sell avocados in good condition to the buyer by tracking the product photos on our DiMuto Platform.
If you are interested to find out how DiMuto can help your business, please reach us here or drop us an email at sales@dimuto.io.
Download the one page summary of the case study here.
Download our full case study PDF here.
[PRESS RELEASE]
DiMuto Joins International Pineapple Organization (IPO) as Trade Technology Partner
DiMuto, a tech-based trade solutions platform, is the now the official Trade Technology Partner for International Pineapple Organization, a global trade organization
The new partnership will see DiMuto providing support to IPO members to digitalize their produce and supply chains while strengthening the IPO’s presence in Southeast Asia
Singapore, 15 April 2020 – DiMuto, a trade tech solutions platform that provides end-to-end supply chain visibility for global agri-food businesses, has joined the International Pineapple Organization (IPO) as an official Trade Technology Partner. The new collaboration will see DiMuto providing support to the global pineapple association not only through its trade technology solutions, but also for R&D and marketing efforts.
The IPO is a Global Trade Organization of pineapple growers from pineapple growing regions around the world, maximize efficiency and profit for the pineapple industry through identifying common needs in Buying, Marketing, Cost Savings, and Consulting. With active presence in Latin America as well as the US, the cooperative’s mission is to identify common needs among its members and leverage the group to maximize efficiencies and economies of scale.
According to market research by Tridge, 28.3 million metric tonnes of pineapples were produced in 2018, and the export of fresh pineapples was valued at US$2.1 billion, increasing by 11% from 2014 to 2018. The top pineapple exporting markets are tropical countries such as Costa Rica, Brazil, Philippines, Indonesia and Thailand. A 2018 FreshPlaza reports that global consumption of pineapples continues to grow with the largest growth markets in Asia such as China, Indonesia, Vietnam and Philippines.
Under the partnership with IPO, DiMuto will be working with members to support the digitalization of their pineapple supply chains, as well as help strengthen the presence of IPO in the Southeast Asia region, in particular pineapple exporting markets such as Thailand, Indonesia and Philippines.
Using the DiMuto 4T Suite Solution, a 4-part trade technology solution combining blockchain, AI and IoT, DiMuto digitalizes the agri-food supply chain for data visibility and trade transparency, aiming to solve the industry’s various challenges such as food waste, food safety and food sustainability.
The DiMuto 4T Suite Solution creates traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages. Individual products and cartons are tagged with DiMuto QR codes to assign each one a digital identity. These products and cartons are then digitalized through DiMuto’s proprietary Digital Asset Creation devices (DACky). Buyers can then use the DiMuto Receiver App to acknowledge the receipt of goods and provide feedback, all recorded on the DiMuto Platform to truly close the supply chain loop on one single platform. With the visibility provided by data captured as the product moves through the supply chain, DiMuto helps to reduce disputes over quality and creating trust amongst trade parties.
“IPO is always on the lookout for technology and solutions that would benefit our pineapple growers. I have every confidence that DiMuto’s technology will help create supply chain visibility for our members from around the world and help them grow their international presence,” said William Cavan, Executive Director of IPO.
“We are thrilled to have the support of International Pineapple Organization as we strengthen our presence in the produce industry. With our technology, IPO growers will be able to show buyers the high quality of their pineapples for every single carton before it is shipped. This creates trust and reduces uncertainty amidst the disruptions brought on by COVID-19,” said Gary Loh, Founder and Chief Executive Officer of DiMuto.
This partnership comes hot on the heels of DiMuto’s latest investment from Latin Leap, a Venture Capital Studio focusing on opening up opportunities in Latin America for Southeast Asian tech-scale ups. To date, DiMuto has tagged over 30 million fruits and tracked and traced over US$100million worth of agrifood trades. With presence in 7 countries including US, China, Indonesia, Australia and Mexico, the partnership with IPO will strengthen DiMuto’s international footprint in the global fresh produce industry.
DiMuto 4T Suite Solution
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About DiMuto
DiMuto is in the business of creating trust. We provide global supply chains with a trade technology platform built on 4Ts: Tracking, Tracing, Transparency and Trust – thus demystifying global trade and enabling collaborative commerce.
The DiMuto Track & Trace blockchain platform creates end-to-end trade visibility and forms building blocks for further value creation in trade financing, product marketing and data analytics. Since 2018, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform. We work with a global portfolio of clients in over seven countries and five continents.
DiMuto is founded by executive chairman Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group. For more information, please visit www.dimuto.io.
About International Pineapple Organisation
The International Pineapple Organization (IPO) is a Market Driven Organization (MDO) that exists to bring together the greatest minds from the Pineapple Industry in all its forms under one roof on a regular basis throughout the calendar year.
The International Pineapple Organization (IPO) provides a forum for the representatives of Pineapple Producing countries and their counterparts in the various International Markets, Government Bodies, and Scientific Community, to meet on a regular basis and work together in order to ensure the smooth functioning of the Supply & Demand Equation (Market equilibrium).
Founded in 2012, The International Pineapple Organization (IPO) is the sister organization of the International Mango Organization (IMO) founded in 2000 by Executive Director Will Cavan.
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For media queries, please contact:
HuiMin LEE
Email: huimin@dimuto.io
[Joint Press Release DiMuto – Latin Leap]
Agri-Food Trade Tech Solutions DiMuto Receives Investment from Latin Leap Venture Capital Studio to Broaden Footprint in Latin America
DiMuto, a Singapore-based trade solutions platform, has secured funding from Latin Leap, a Venture Capital Studio focusing on opening up opportunities in Latin America for Southeast Asian tech-scale ups
Through blockchain, IoT and AI, DiMuto uses data from digitalising agri-food supply chain to build trusts amongst supply chain stakeholders and solve agri-food supply chain problems such as food wastage, food safety and food sustainability
Latin Leap joins other investors including First Alverstone Capital, SGInnovate and PwC Singapore
Funding and support from Latin Leap will expedite DiMuto’s growth in agri-food trade and export driven Latin America
Singapore, 30 March 2020 – DiMuto, a trade tech solutions platform that provides end-to-end supply chain visibility for global agri-food businesses, has raised capital from venture capital studio Latin Leap. The investment and support provided by Latin Leap would help drive further international expansion in Latin America, a market where strong continued growth of fresh produce trade is expected.
A region that has positioned itself as a leading exporter of agricultural products, Latin America’s fruit and vegetable production and exports have grown considerably, particularly for tropical fruits such as bananas, avocados, pineapples and mangoes. According to a 2019 report by the Organization for Economic Co-operation and Development (OECD) and the Food and Agriculture Organization (FAO), tropical fruits accounted for a total export value of around US$15.5 billion in Latin America from 2016-18 and overall agricultural trade surplus has steadily increased over the past two decades to reach US$104.3 billion in 2017.
“With the strong outlook for the agricultural sector in Latin America, I believe that the industry would benefit from digitalization and traceability offered by DiMuto that would bring peace of mind to consumers around the world. DiMuto fits perfectly into our investment thesis of soft-landing tech-enabled businesses with a positive impact on society in Latin America. We are proud to accompany its growth path in the region,” said Stefan Krautwald, General Partner of Latin Leap.
Latin Leap, a newly formed Venture Capital Studio focusing on opening up opportunities in Latin America for Southeast Asian tech-scale ups, is set to base its fund structures out of Singapore with the aim of becoming a partner in the internationalization of the region’s tech sector.
Using blockchain, IoT and AI in its trade solutions, DiMuto digitalizes the agri-food supply chain for data visibility and trade transparency, aiming to solve the industry’s various challenges such as food waste, food safety and food sustainability.
DiMuto creates traceability for every single fruit as they move through the supply chain – from farms, factories, cold chain to distribution channels and end consumers. Through its proprietary Digital Asset Creation devices (DACky), DiMuto tags each fruit and carton with QR labels and captures images of every carton. Data such as relevant trade documents is then associated with the product information and uploaded onto its blockchained trade platform, effectively reducing disputes over quality and creating trust amongst trade parties.
“We are excited to have Latin Leap join us as an investor and partner to grow our presence in Latin America. With data captured using our solutions, stakeholders in the agri-food supply chain are now able to see the quality of fresh produce before it is being shipped, creating trust and visibility in the uncertainty brought on by COVID-19,” said Gary Loh, Founder and Chief Executive Officer of DiMuto.
Enterprise Singapore supported DiMuto’s internationalization journey in Latin America by providing market insights, sourcing suitable in-market partners such as Latin Leap, patent filing, proof of concept and assisting with business development and branding efforts.
Kathy Lai, Deputy CEO of Enterprise Singapore said “A diversified supply chain is part of business continuity planning for companies in today’s operating environment. Secure digital solutions will be key to address shifts and disruptions in global supply chains, particularly in food security. Good traceability systems assure safety and quality in global food supply chains. We look forward to assisting more Singapore start-ups like DiMuto in Latin America to support the region’s food sustainability efforts.”
To date, DiMuto has tagged over 30 million fruits and tracked and traced over US$100million worth of agrifood trades. With presence in 7 countries including US, China, Indonesia, Australia and Mexico, the new funding and strategic support from Latin Leap will allow DiMuto to further capitalize on its global growth momentum and help drive further international expansion in new markets in Latin America over the next few months.
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About DiMuto
DiMuto is in the business of creating trust. We provide global supply chains with a trade technology platform built on 4Ts: Tracking, Tracing, Transparency and Trust – thus demystifying global trade and enabling collaborative commerce.
The DiMuto Track & Trace blockchain platform creates end-to-end trade visibility and forms building blocks for further value creation in trade financing, product marketing and data analytics. Since 2018, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform. We work with a global portfolio of clients in over seven countries and five continents.
DiMuto is founded by executive chairman Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group. For more information, please visit www.dimuto.io.
About Latin Leap
Latin Leap is a Venture Capital Studio (VC Studio) being established to create a unique impact investment platform to soft-land purpose-driven tech companies in Latin America and provide access of international scale-ups to deploy in Latin America. The VC Studio global tech companies with human and financial commitment, and contribute to quality education by fostering knowledge-intensive businesses in the region
The main pursuits in the Latin Leap VC Studio are:
Impact Investment: The investment sweet spot is on purpose-driven companies with proven product market fits from any tech-hub in the world. The initial investment focus country is Singapore, as a result of the strong ecosystem relationships on the market. Latin Leap is an agnostic fund, but tends to target Edtech, Fintech, Cleantech, Agtech, Healthtech and Mobility verticals.
Soft-landing: Latin Leap is scheduled to operate with the efficiencies of tech-based companies, offering preferred access to experienced Venture Partners as gatekeepers, and access to Corporate Partnerships as well as a unique geographical footprint in the testbed market Colombia.
About Enterprise Singapore
Enterprise Singapore is the Singapore government agency championing enterprise development. It also supports the growth of Singapore as a hub for global trading and startups.
The agency attracts global commodities traders to establish their global or Asian home base in Singapore. Today, Singapore is a leading global trading hub with a complete ecosystem for the energy, agri-commodities and metals & minerals trading clusters. Singapore is also home to many global enterprises, startups and investors that operate in its robust pro-enterprise environment.
Enterprise Singapore builds trust in Singapore’s products and services through quality and standards. Renowned for their dedication to quality and innovation, Singapore companies make ideal business partners.
With Enterprise Singapore’s global network in over 35 locations spanning many developed and emerging markets, it connects businesses with relevant Singapore companies for their business expansion.
Visit www.enterprisesg.gov.sg for more information.
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For media queries, please contact:
HuiMin LEE
Email: huimin@dimuto.io
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COVID-19 is now a global pandemic, as declared by the WHO last week. The widespread infectious virus has set in motion several national lockdowns across the globe lasting from two weeks to indefinitely. New Zealand and India are now in the midst of lockdown as we speak.
Social distancing is now encouraged by governments worldwide, and employees are working from home whenever possible. Many businesses have halted operations, including food services and restaurants that have temporarily closed their doors – leaving suppliers and distributors struggling to redirect their supply, while supermarkets and online groceries struggle to fulfill the spike in demand for fresh produce caused by hoarding behaviour and public panic.
Empty supermarket shelves
In Australia, produce prices have drastically increased in Woolworths amid the higher demand caused by panic buying. As more people stay at home in light of the pandemic, demand for fresh fruits and vegetables would likely hike, as they now have more time to consume fresh food. The emphasis on keeping one’s immune system healthy, coupled with experts recommending to keep fresh fruit and vegetables in diets, has led to stronger demand for fresh produce in many countries, including Australia.
Despite the sudden boost in demand at retailers worldwide for fresh produce, there are also farmers and growers that are struggling to redirect their supply. The coronavirus has disrupted trade between China and ASEAN countries such as Myanmar, Thailand and Vietnam, where China is a significant market for Southeast Asian agricultural exports. With contains now rotting at the Chinese borders due to the lockdown, and fruits waiting to be harvested with nowhere to go, the food waste generated would also be considerable.
This “messy middle” of our food supply chain becomes even more of a nightmare to navigate when you consider the logistical nightmare of transporting the food to reach consumers. Container capacity cuts, slowing of international freights, and an overall slowdown in the turnaround speed of containers will definitely affect our global food supply chain, given its interconnectedness.
The difficulty of navigating this messy middle can be felt in places like Queensland, Australia, where the ship lock-out policy has led to criticism that the 14-day COVID-19 bans on cargo vessels entering Australian ports will result in “severe” disruptions to food supplies and other everyday household goods. In the UK, where 40% of food eaten comes from imports, the limitation of border traffic could result in delayed fresh food transit and increased food wastage.
With a huge amount of international trade serving as the backbone of the world’s food supply chain, it is essential to continue operations. However, agrifood players throughout the supply chain are finding it difficult to get a clear view on the entire situation in order to better redirect supply to match demand in the global food supply chain.
This is not a new problem – the agrifood industry has long been plagued by disconnected visibility of the supply chain. This disconnected visibility stems from the reality, or flow of physical agrifood products, being different from the flow of digital information. The inability to concisely trace and track agrifood trade has resulted in many challenges such as food waste, food safety crises and trade disputes that result in whopping annual losses. Think a global 1.6 billion tonnes of fresh food being wasted every year.
Trade disputes are the bane of fresh produce trade. Buyers often end up receiving produce that do not match the order specifications and suppliers face heavy burden of proof when it comes to showing that they packed the produce to order specifications. This has led to a 5- 10% loss of each container or order of fresh produce being rampant in the industry, and a resultant lack of trust between buyers and suppliers, particularly for new trades.
Given the atmosphere of distrust, buyers and suppliers typically do businesses with companies that they know. This becomes a problem when agrifood traders are looking to expand into new markets, or in the case of the COVID-19 pandemic, redirect supply to demand. At the same time, given the pressure put on distributors and retailers to supply food to consumers, it is critical that they receive exactly what they order. The current situation can afford no mistakes, meaning there has to be a way to see mistakes and rectify them at the soonest.
This is why, now more than ever, digitalizing produce and the supply chain is critical and essential to solving this disconnected visibility and build trust.
Digitalizing produce simply means creating a digital identity for every single physical agrifood product, thereby allowing agrifood players to obtain data from physical produce itself. At the moment, trade players are only able to share trade documents and one of two photos of the products over channels like emails or social messaging apps, leading to messy communications that are hard to verify and keep track of.
Our DiMuto 4T Suite Solutions helps companies to easily digitalize produce and aggregate their supply chain information all on one single digital platform. Using a combination of blockchain, AI and IoT to run our 4T Suite Solution, we are able to track and trace every single physical product and carton for every single trade order, along with imaging showing visible quality markers as well as relevant trade documentation.
Efficiently sharing immutable trade order information for both documents and products with relevant trade partners brings higher levels of transparency to the supply chain. This creates trust with full traceability and visibility provided by DiMuto.
DiMuto 4T Suite Solutions
As part of the 4T Suite Solutions, our DiMuto DACky devices are able to capture an image of the produce as the items are packed before being shipped out, and buyers are able to see the produce before it’s moved on the DiMuto Platform.
This reduces the risk of receiving produce that does match their purchase order specification after either a month’s wait via sea freight or costly air freight. Buyers would then, conceivably, be more inclined to make the purchase knowing beforehand that they would be able to see the produce before it leaves the packinghouse.
By reducing the uncertainty in such uncertain times through data, we can then carry on with the trade between produce suppliers and buyers and better hedge against any disruption caused by uncertain and unexpected situations.
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In light of the current coronavirus crisis, we remain committed to helping agrifood players trade better and build a more transparent food supply chain. Contact us at sales@dimuto.io.
[Press Release]
Launch of World’s First Blockchained Fresh Produce Children’s Brand SazzyFresh Powered by DiMuto Trade Solutions
SazzyFresh, a global fresh produce brand owned by SLS Atelier, aims to make healthy eating choices fun and engaging for children by introducing the SazzyPets Cartoon characters
SazzyFresh brand of produce, currently retailed at local supermarkets such as Ryan’s Grocery in Singapore; plans to enter Australia, Malaysia, Thailand and Indonesia next
Blockchain-powered DiMuto Trade Solutions employed by SazzyFresh to deliver on the brand’s promise of safe, traceable, and healthy produce and to communicate the brand story to consumers
Singapore, 16 March2020– SazzyFresh, a global fresh produce brand owned by SLS Atelier, has closed a deal with DiMuto, a tech-based trade solutions platform providing end-to-end supply chain visibility for global businesses. Under the agreement, DiMuto will be digitalizing the entire line of SazzyFresh fruits and vegetables on the blockchain-based DiMuto Trade Platform for food traceability and marketing purposes.
SazzyFresh’s partnership with DiMuto allows the children’s brand to incorporate blockchain technology into its operations for greater supply chain transparency and food traceability. With its supply chain data uploaded on the immutable blockchain, SazzyFresh can now better track its fresh produce products as they move across borders, and better ensure food safety to provide peace of mind for parents when purchasing fresh groceries for young children.
SazzyFresh fresh produce features characters from the children cartoon series SazzyPets
The SazzyFresh brand of fresh produce features cartoon characters from SazzyPets, an animated series created by Singaporean teenager Sarah Loh based on drawings done by her nine-year-old self. The animated cartoon series promotes educational and positive messages from which children can learn, including kindness, being considerate, and healthy eating. All 9 episodes have previously been distributed worldwide on Amazon Prime in US, Germany, Britain and Japan, and are currently available on YouTube Kids.
“SazzyPets started because I wanted to create something that could be enjoyed by kids of all ages,” said Sarah Loh, creator and chief editor of SazzyPets. “It is supposed to educate and inspire them to grow up to be good people. I am excited to spread the message of SazzyFresh and make a difference.”
Curated with young kids in mind, the SazzyFresh range is an easy, healthy way for young kids to get fresh fruits and veggies. Mirroring the do-good ethos of SazzyPets, healthy eating, food safety, and sustainability are the three main pillars driving the SazzyFresh brand. With consumers demanding “perfect produce”, fruits and vegetables deemed too small often go to waste as suppliers fail to find a market for them. By creating a children’s brand with such fruits, SazzyFresh encourages healthy eating in their young audience while tackling food waste.
The deal with DiMuto allows SazzyFresh to track and trace its fresh produce from farm to fork and to share the relevant supply chain blockchain data with end consumers. Using DiMuto QR codes and Sales & Marketing Awareness & Retention Tool (SMART) solution, SazzyFresh is able to communicate their brand story and focus on food traceability to consumers. When consumers scan the DiMuto QR codes tagged to individual SazzyFresh produce, they are able to see the origin of their product, obtain information about the farm and growing practices, as well as learn new recipes and participate in exciting lucky draws.
“DiMuto is proud to support SazzyFresh and help deliver its brand promise with our technology,” said Gary Loh, Founder and Chief Executive Officer of DiMuto. “The DiMuto Trade Solutions Platform allows food brands like SazzyFresh to truly track and trace its offerings and communicate the brand mission of delivering sustainable, safe, healthy produce to parents and young children.”
SazzyFresh produce are now available on retail shelves in Singapore. The SazzyFresh Fresh Plums from Western Australia are currently retailed at the Singapore outlets of Ryan’s Grocery, an international specialist food retailer offering premium alternative gourmet, organic, gluten-, allergen- and preservative-free specialty foods.
SazzyFresh is deeply committed to working with supply chain partners who share a common vision and to supporting social initiatives for sustainability and giving back. SazzyFresh will donate a portion of all sales proceeds to The Global Mangrove Trust, a Singaporean non-profit that is coordinating global mangrove reforestation efforts with at-risk, coastal communities around Southeast Asia and generating livelihoods for families and women in particular in tree planting, forest conservation, artisanal fishing and aquaculture.
Simon Schillebeeckx, Co-Founder and Director of Global Mangrove Trust explains more “Mangroves sequester up to ten times more carbon than temperate forests, and protect coastal communities and their natural ecosystems against cyclone, typhoons and coastal flooding aggravated by climate change. The Global Mangrove Trust is happy to work together with vanguard brands like SazzyFresh to create real and immediately impact efforts for sustainability. We look forward to planting more mangrove trees and strengthening Earth’s green lungs with support from visionary leaders like SazzyFresh and its customers.”
As part of the DiMuto Global Trade Network, SazzyFresh is also planning to expand its selection of fresh produce into international markets in the upcoming months. SazzyFresh will launch more offerings such as mini apples, mandarin oranges and cherry tomatoes to export markets such as Thailand, Indonesia and Malaysia.
Every carton and punnet of SazzyFresh Western Australian Plums has been digitalized with DiMuto QR Codes and tracked on the DiMuto Trade Platform
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About SazzyPets SazzyPets, an animated cartoon series for children, is designed, licensed and produced by SLS Atelier Pte Ltd. The company also produces SazzyPets products that include stationery, school supplies and gifts. In addition, the company has developed Sazzypets.com, a virtual world and online game aimed at children between 4-8, which allows users to socialize and play educational puzzles. SLS Atelier also takes part in financing, movie, drama, lifestyle production and publishing.
SLS Atelier is a media company owned by First Alverstone Partners Pte Ltd (“FAPL”) whose shareholders are Mr Gary Loh and Ms Selena Cheng (Mr Gary Loh’s wife). SLS Atelier has developed a Cartoon Series titled “SazzyPets” (“SazzyPets”) TV animation series.
About DiMuto DiMuto is in the business of creating trust. We provide global supply chains with a trade technology platform built on 4Ts: Tracking, Tracing, Transparency and Trust – thus demystifying global trade and enabling collaborative commerce.
The DiMuto Track & Trace blockchain platform creates end-to-end trade visibility and forms building blocks for further value creation in trade financing, product marketing and data analytics. Since 2018, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform. We work with a global portfolio of clients in over seven countries and five continents.
DiMuto is founded by executive chairman Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group.For more information, please visit www.dimuto.io.
About Global Mangrove Trust Global Mangrove Trust is a non-profit organisation based in Singapore, led by a team of multidisciplinary innovators, educators and environmentalists; and supported by an advisory board of forward-thinking individuals and organisations. Our goal is to plant as many trees as possible, as quickly as possible, and ensure those trees grow into forests. To achieve this, we are building a peer-to-peer funding, financial traceability, and forest growth verification platform that will drastically lower costs in the market for sustainability impact. Come join us at www.globalmangrove.org
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For media queries, please contact:
HuiMin LEE Phone : +65 6275 1611 Email : contact_us@dimuto.io
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DiMuto QR Codes allows traceability of every single fruit throughout the supply chain
DiMuto 4T Suite Solution
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About DiMuto
DiMuto is in the business of creating trust. We provide global supply chains with a trade technology platform built on 4Ts: Tracking, Tracing, Transparency and Trust – thus demystifying global trade and enabling collaborative commerce.
The DiMuto Track & Trace blockchain platform creates end-to-end trade visibility and forms building blocks for further value creation in trade financing, product marketing and data analytics. Since 2018, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on our platform. We work with a global portfolio of clients in over seven countries and five continents.
DiMuto is founded by executive chairman Mr Gary Loh, who is also the Executive Chairman of First Alverstone Group. For more information, please visit 
