The World’s First Blockchained Durian

DiMuto recently digitized and blockchained the world’s first durian for one of our customers in Thailand, Queen Frozen Fruit. Queen Frozen Fruit is Thailand’s largest fresh durian exporter and frozen durian producer.

The Growing Appetite for Thai Durians in China

The Chinese market has seen a rapid increase in demand for durians in the last few years, with the total value of durian imports being worth as much as US1.1 Billion in 2017. This huge spike in demand could likely be attributed to the growing numbers of Chinese consumers travelling to Southeast Asia region, where durians are seen as a delicacy. Queen Frozen Fruit has been ramping up operations to meet this growth, having added a brand new factory to their portfolio in October last year.
Fresh Durian at one of Queen Frozen Fruit’s 14 packhouses
Thus, with both increased demand and expanding operations, it is even more crucial for Queen to have the ability to efficiently and consistently track the 10 million durian products passing through their domestic operations to international networks every year.

Digitizing Durians with DiMuto DAC For The Queen of Durians

Following a comprehensive consultation, DiMuto successfully assisted Queen in digitalizing their fresh durians, turning individual fresh durians into a unique Digital Asset with minimal workflow disruption through the DiMuto Digital Asset Creation (DAC) system. Our DACky systems are designed to be immediately deployable and easily installed at packing lines without hindering the factory’s daily operations. DiMuto DACky systems come in three forms – the handheld version for factories that need greater mobility, the Lite version for factories that do manual packing, and the Automated version for automated packing lines. After the consultation, we deemed it was most appropriate to utilize a mixture of the handheld version and the lite version for Queen. Our DiMuto team went down to the packhouses in Thailand to train the staff and ensure a smooth deployment of our DACky systems.
Our DiMuto team working with the ground team at Queen
With DiMuto DAC, each durian is tagged to their respective carton, and a photo of the durian is then captured at the point of packing. Every individual durian has a unique identity, making them trackable and traceable through our DiMuto Trade Track & Trace Platform as they move through the supply chain.
DiMuto DACky Lite being deployed at Queen’s frozen durian factory
With the Trade Platform, Queen is able to see product information such as product photo and health certifications, sales order, transportation documentation that are associated with every single durian and batch. This makes traceability much easier for Queen to have the overall picture of each durian trade, compared to having records on different systems that do not talk to each other. Bringing More Than Trade Visibility Besides end-to-end visibility of the each durian trade, Queen is also able to share blockchain-verified data with relevant parties of the trade on a single platform. This means Queen’s trade partners are able to see important information such as the product photo of each durian showing their quality at the point of packing, as well as health certificates and certificates of origins that have been blockchained on our platform. This helps Queen to reduce trade disputes over quality and strengthen trust with its customers and trade partners. Not only so, because of this digitisation and subsequent trade supply chain visibility, Queen has also been able to access trade financing opportunities provided by DiMuto and our trade financing partner, Havenport Investments. Previously unbanked and unable to get financing from traditional financial institutes, our trade solutions have offered our customers groundbreaking financing solutions. The DiMuto team is also working closely with Queen to get the most out of our 360 trade solutions platform, such as Marketing services and Data Analytics services as well.

Project Garuda – Record Time Dispute Resolution with DiMuto Track & Trace

Project Garuda – 4T Trade Dispute Resolution with DiMuto

Project Garuda is evidence of DiMuto’s record time dispute resolution process through our 4T Model. A packhouse on DiMuto’s system was able to track and trace its fuji apple as it moved through the global supply chain, subsequently being able to show blockchained proof of the quality of its fuji apple at the point of packing.


4T Trade Dispute Resolution with DiMuto

DiMuto Track & Trace solutions are centred on the 4Ts – our trade solutions platform must have  Trackability, Traceability, Transparency therefore building Trust and enabling Collaborative Commerce.

TRACKABILITY: Digital Asset Creation (DAC) and IoT tracking condition of product at each supply chain stage

TRACEABILITY: Retrieving immutable records of condition of products at specific points of supply chain

TRANSPARENCY: Sharing of product information, condition and documents on blockchain with relevant partners

TRUST: Enabling Collaborative Commerce

A Verified Picture Speaks A Thousand Words

A local distributor in Indonesia claimed that a fruit importer had sold them apples with spots using these photos.

The conventional way of raising quality issues can be through WhatsApp, WeChat and emails. These disconnected communications methods made tracing back relevant documentation difficult, and it was also impossible to ascertain the authenticity of such product photos from customers.

However, a simple scan of the DiMuto QR code of each carton allowed the fruit importer to efficiently resolve this dispute over quality of products sold. By scanning the QR codes, the fruit importer was able to quickly pull out product information to help find out the truth. DiMuto has thus revolutionzed the trade dispute resolution process by reducing the burden of proof on sellers through our blockchain platform.

The blockchained photo of the packed apples taken at the point of packinghouse and verified associated trade documents revealed that the fruit importer was not liable.

Instead, it showed that it was because of the local distributor’s lack of cold storage facilities that led to the apples developing spots.

Thus, DiMuto is able to effectively reduce the burden of proof on produce packhouses and importers to prove that the quality of goods at the point of selling fits the purchase requirements. This is only because of Digital Asset Creation (DAC) where we are able to digitize individual fruits and tag them to cartons and create and collect data regarding the product as we track it along the supply chain.


Thailand’s Largest Durian Exporter Queen Frozen Fruit Joins DiMuto Trade Network

We are pleased to announce that Queen Frozen Fruit, Thailand’s largest frozen durian exporter and fresh durian distributor, is joining DiMuto Trade Network. In the coming months, we will be implementing our trade blockchain solutions to digitize Queen’s products.

DiMuto CEO Gary Loh with Queen Frozen Fruit President Kanjana Yaemprai

One of Queen Frozen Fruit 14 Thai durian packhouse

DiMuto Digitialized Durian QR Code
Each fresh durian tagged for traceability 

About Queen Frozen Fruit

Queen Frozen Fruit is a Thailand-based durian manufacturer and exporter.

  • Location: Thailand
  • Industry: Fresh Produce, Durians
  • Thailand’s Largest Fresh & Frozen Durian Exporter 
  • 14 Packhouses & 4 factories throughout Thailand
  • Est. 400 containers of fresh durians sold to China every year

Major Apple Exporter Xing Ye Yuan Joins DiMuto Trade Network

We are pleased to announce that Dalian Xin Ye Yuan Group, a major fruit producer, importer and exporter from China, is joining DiMuto Trade Network. In the coming months, we will be implementing our trade blockchain solutions to digitize Xin Ye Yuan’s products.
Liu Yan, CEO of Dalian XingYeYuan with Gary Loh, Founder and Chairman of DiMuto 
Xing Ye Yuan Apple Packhouse
Xing Ye Yuan Apples being cleaned before packing

About Xing Ye Yuan

Founded in 2000, Dalian XingYeYuan group is a leading enterprise specialized in fruits growing, conditioning, repacking and sales, with more than 2,000 employees all over China and an annual turnover of 308 million USD. Around 28 varieties of fruits from XingYeYuan are supplied to more than 1000 supermarkets stores in China. They have been awarded “BEST SUPPLIER FOR WAL-MART” for eight consecutive years. XingYeYuan owns two apple processing plants (production capacity of 20 tons / day) and one pomelo processing plant (production capacity of 50 tons / day), for a total storage capacity of around 16600 tons, all three equipped with modern imported sorting and packing machines. The company has got the BRC/HACCP/GAP certifications. The company’s business covers not only domestic fruit production and processing, but also import and export. Xin Ye Yuan’s main export commodities are apples, pomelos and citrus. Those items are exported to Canada, Indonesia, Singapore, Thailand, Malaysia, Italy. They now import more than 10 varieties of fruits from 11 different countries.

DiMuto FAQ

Collaborative Commerce
  1. History of commerce.
Commerce refers to the exchange of goods and services on a substantial size. It has evolved significantly over time and will continue to change. The first major development in commerce was the use of money like gold, silver, and later fiat currencies and digital money as a standardised medium of exchange. Ever since the invention of digital money, commerce was revolutionised again when technology giants propelled the adoption of Electronic Commerce where people can now participate in trade through the Internet. Widening the reach even further was the global adoption of smart phones which led to the transition into Mobile Commerce.
  1. Why is collaborative commerce needed?
The core tenet undergirding trade is the establishment of trust between buyers and sellers of goods. The improvements made to commerce through technology and innovation to date has solely been focused on making trade more efficient and allowing more people around the world to participate. Addressing the issue of trust has always been a positive knock-on effect but never the main issue addressed. DIMUTO believes that the next wave of change will be a movement towards Collaborative Commerce (c-CommerceTM) where technology and innovation are used to address the issue of trust head on.
  1. Is there a lack of trust in commerce today?
There is a lack of trust in three main areas of commerce today. First, participants on the supply chain distrust each other with their information. Second, border customs distrust the documents suppliers provide them. Third, financial institutions distrust suppliers, hence are reluctant to finance their trades.
  1. What are the consequences of lack of trust in commerce?
There are three key consequences caused by the lack of trust in commerce. First, participants within the supply chain are unable to trace the journey of goods in the supply chain. This is because participants do not share information about the trade beyond their immediate stakeholders. Second, there is a lack of cash flow experienced by participants. Financial institutions do not trust borrowers even after knowing the details of their trade as information shared cannot be verified. Third, there will be disputes occurring between participants due to differences in expectations. This is caused by information asymmetry made worse by the lack of traceability leading to disputes between participants about their individual obligations.

What is Collaborative Commerce?

Collaborative Commerce happens when businesses conduct trade in an open, transparent manner with sustainable, fair practices and sharing of information. Collaborative commerce is enabled by Trackability, Traceability, Transparency, therefore building Trust.
It will be commonplace for participants and even competitors to share knowledge and work with each other to grow the community as a whole. The fundamental principle of Collaborative Commerce is creating a community of participants with trust and transparency. Participants are encouraged to coordinate, communicate and cooperate with each other to maximize efficiency and profitability.
To read more about the new wave of commerce, download the DiMuto Whitepaper here.